A Forest Giant Presentation: Challenging Assumptions in a Digital World
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Challenging Assumptions in a Digital World Presentation by: Dave Durand, CEO of Forest Giant Challenge yourself. Know your audience. Validate your idea. This session will highlight the process of developing a solid product and building something that people truly want. The educational objectives for this presentation are: 1. Observe and learn. 2. Don’t rush development 3. Techniques to use in your organization Presented to: AAMSE (American Association of Medical Society Executives) When: July 31, 2014 Where: The Galt House, Louisville, KY
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A Forest Giant Presentation: Challenging Assumptions in a Digital World
- 1. WE BUILD SMART APPS DAVE DURAND dave@forestgiant.com @DaveD ForestGiant.com
- 2. WE HELP COMPANIES CHALLENGE THEIR ASSUMPTIONS AND BUILD AMAZING PRODUCTS
- 5. CREATING REMOTE CONTROLS FOR THE PHYSICAL WORLD
- 6. I WANT TO CONNECT... TO A MOBILE DEVICE
- 10. WE MUST QUESTION OUR ASSUMPTIONS WE MUST EXPAND OUR THINKING AND BECOME THOUGHT LEADERS
- 11. FAILURE: AN UNFORTUNATE REALITY 1 IN 10 STARTUPS FAIL
- 12. “We failed... I had been working under an assumption that we had never validated.” DHARMESH SHAH, HUBSPOT FOUNDER http://farm7.staticflickr.com/6224/6277564146_5726acd009_o.jpg
- 13. EVEN THE BIG GUYS FAIL: STUCK WITH SOFTWARE IN A BOX SAID IPHONE WOULD BE IMPRACTICAL FOR BUSINESS USE 40% DROP IN VALUE DURING BALMER’S 10 YEAR REIGN http://www.latimes.com/sports/la-sp-sn-clippers-sale-ballmer-20140529-story.html
- 14. WE CAN’T LET ASSUMPTIONS DRIVE BUSINESS DECISIONS PROPER PLANNING & VALIDATION ARE A REQUIREMENT
- 15. BUILD WHAT THE PEOPLE WANT! http://www.google.com/hostednews/getty/article/ALeqM5hAqTCV75w5KBIiPbHIv9w-6Baysw?docId=186540166
- 16. http://i0.wp.com/igrowdigital.com/wp-content/uploads/2011/10/WITHINGS_BPM_VISUEL1_WEB_L_INPI.jpg
- 18. BE DISRUPTIVE & TAKE RISKS... JUST BE SMART ABOUT IT.
- 20. YOU CAN’T DISRUPT IF YOU DON’T EXECUTE
- 21. MIT STUDY: 1500 EXECUTIVES 83% TRANSFORMATION CRITICAL 63% PACE OF CHANGE AT ORGANIZATION WAS TOO SLOW
- 22. “If you don’t invest in the future and don’t plan for the future, there won’t be one.” GEORGE BUCKLEY, CEO OF 3M http://stmedia.startribune.com/images/10MMM0513.jpg
- 23. WITH THE EXPONENTIAL GROWTH OF TECHNOLOGY, WE MUST EMBRACE CHANGE. http://scienceroll.files.wordpress.com/2014/01/bigstock-future-technology-a-portable-17963588.jpg
- 25. MAKE SURE YOU HAVE A MULTI-DISCIPLINARY TEAM
- 26. START >PRODUCTION CHAIN: TIME LOWERHIGHERVALUE SALES / AFTER SERVICE MARKETING DISTRIBUTION PRODUCTION CONCEPT / R&D BRANDING DESIGN
- 27. SCOPE OF VALUE SCOPE OF DISCOVERY SCOPE OF WORK
- 28. SCOPE OF VALUE SCOPE OF DISCOVERY SCOPE OF WORK
- 30. ASK THE RIGHT QUESTIONS WHAT PROBLEM ARE WE SOLVING? WHO IS IT FOR? HOW WILL WE DELEGATE TASKS? HOW WILL WE MAKE IT A REALITY? HOW WILL WE ATTRACT USERS?
- 31. WHAT BUSINESS, MARKETING, OR CONSUMER OUTCOMES DO YOU WANT? WHAT DOES SUCCESS LOOK LIKE?
- 32. IDENTIFY OPPORTUNITIES UNDERSTAND THE USER PROTOTYPE. TEST. PLAN.
- 33. ITERATIVE DESIGN & DEVELOPMENT TEST & ANALYZE MARKET PRODUCT
- 34. A 3 PHASED APPROACH FOCUSED HUMAN CENTERED DESIGN http://m.c.lnkd.licdn.com/media/p/2/005/069/188/185ae14.png
- 35. THE PRINCIPLES LOOKING OBSERVING HUMAN EXPERIENCES UNDERSTANDING ANALYZING CHALLENGES & OPPORTUNITIES MAKING ENVISIONING FUTURE OPPORTUNITIES
- 36. “THE MAN WHO GRASPS PRINCIPLES CAN SUCCESSFULLY SELECT HIS OWN METHODS.” RALPH WALDO EMERSON http://www.intelligenthq.com/wp-content/uploads/2014/06/ralph-waldo-emerson.jpg
- 37. LOVE THE POST-IT & START WORKING COLLABORATIVELY http://deviantthinking.com/wp-content/uploads/2013/10/photo_2-2.jpg
- 38. HCD WORKSHOPS: IDENTIFYING VALUE | DISCOVERY TECHNIQUES PROBLEM TREE ANALYSIS STAKEHOLDER MAPPING IMPORTANCE/DIFFICULTY MATRIX
- 39. PROBLEM TREE ANALYSIS A WAY OF EXPLORING THE CAUSES AND EFFECTS OF A PARTICULAR ISSUE http://holyjoe.org/sequoia/Burnt-SequoiaHD.jpg
- 41. BOATING ACCIDENTS CAUSES EFFECTS HAZARDOUS WEATHER BAD VEHICLE CONDITIONS DRUG/ALCOHOL CONDITIONS
- 42. BOATING ACCIDENTS CAUSES EFFECTS HAZARDOUS WEATHER BAD VEHICLE CONDITIONS DRUG/ALCOHOL CONDITIONS PROPERTY DAMAGE PEOPLE HURT OR KILLED LAW- SUITS LAWSUITS
- 43. PROBLEM TREE ANALYSIS BENEFITS UNTANGLE COMPLEX PROBLEMS REVEALS CAUSES & EFFECTS BUILDS SHARED UNDERSTANDING PROVIDES DIRECTION FOR PROBLEM SOLVING
- 44. STAKEHOLDER MAPPING BUILD A DIAGRAM OF THOSE THAT HAVE A STAKE IN YOUR INITIATIVE
- 46. STAKEHOLDER MAPPING BENEFITS FOCUSES ON PEOPLE GUIDES PLANS FOR RESEARCH BUILDS A SHARED UNDERSTANDING
- 47. IMPORTANCE/DIFFICULTY MATRIX A QUAD CHART FOR PLOTTING ITEMS BY RELATIVE IMPORTANCE & DIFFICULTY http://images3.alphacoders.com/199/199877.jpg
- 48. LOW HIGH IMPORTANCE OR IMPACT LOWHIGH DIFFICULTY
- 49. LOW HIGH IMPORTANCE OR IMPACT LOWHIGH DIFFICULTY
- 50. LOW HIGH IMPORTANCE OR IMPACT LOWHIGH DIFFICULTY
- 51. LOW HIGH IMPORTANCE OR IMPACT LOWHIGH DIFFICULTY TARGETED HIGH VALUE STRATEGICLUXURY
- 52. IMPORTANCE/DIFFICULTY MATRIX BENEFITS PRIORITIZE QUICKLY RESOLVES DIFFERING OPINIONS HELPS DEVELOP A PLAN OF ACTION BUILDS A SHARED UNDERSTANDING
- 53. COLLECTIVE BUY-IN PROBLEM IDENTIFIED ECOSYSTEM UNDERSTOOD http://www.inter-growth.com/wp-content/uploads/2012/09/Stakeholder-Relationships.jpg
- 55. INTERVIEWING LEARN DIRECTLY FROM YOUR USER. GAIN THE KNOWLEDGE TO MAKE INFORMED DECISIONS. http://www.humansystemsdev.com/wp/wp-content/uploads/2014/04/Outsourced-Exit-Interviews2.jpg
- 56. INTERVIEWING BENEFITS GAIN INVALUABLE INSIGHTS CHALLENGE YOUR ASSUMPTIONS DEEPEN YOUR EMPATHY FOR OTHERS BUILDS CREDIBILITY WITH OTHER DECISION MAKERS
- 57. FLY-ON-THE-WALL ANALYSIS BLEND INTO THE BACKGROUND AND CONDUCT FIELD RESEARCH AS AN OBJECTIVE BYSTANDER
- 58. “What people say, what people do, and what they say they do are entirely different things.” MARGARET MEAD http://upload.wikimedia.org/wikipedia/commons/2/24/Margaret_Mead_NYWTS.jpg
- 59. FLY-ON-THE-WALL BENEFITS OBSERVE REAL BEHAVIOR UNDERSTAND REAL EXPERIENCES INVALUABLE QUALITATIVE DATA PROVIDES DIRECTION FOR DECISION MAKING
- 60. NOW YOU UNDERSTAND YOUR USERS http://www.inter-growth.com/wp-content/uploads/2012/09/Stakeholder-Relationships.jpg
- 61. BULLSEYE DIAGRAMMING PROTOTYPING & USABILITY TESTING HCD WORKSHOPS: PRODUCT SPECIFIC
- 62. BULLSEYE DIAGRAMMING PRIORITIZING IDEAS AND FEATURES http://upload.wikimedia.org/wikipedia/commons/9/9c/Harrows_Bristle_Board_Bullseye.JPG
- 66. BULLSEYE DIAGRAMMING BENEFITS HELPS DETERMINE MVP FACILITATES PRODUCTIVE DISCUSSION BUILDS CONSENSUS HELPS TEAM DEVELOP A PLAN OF ACTION
- 67. PROTOTYPING & USABILITY TESTING RAPIDLY BUILD ROUGH MODELS TO TEST BEHAVIOR. http://i1.ytimg.com/vi/ZW_wnKsuwqw/maxresdefault.jpg
- 68. PROTOTYPING & USABILITY TESTING BENEFITS CREATE A VALIDATED PRODUCT ROADMAP TEST WITH REAL USERS FINE-TUNE BEFORE COSTLY PRODUCTION BUILDS A SHARED UNDERSTANDING
- 69. SCOPE OF WORK TIME TO GET STARTED YOU’VE TESTED YOUR ASSUMPTIONS & YOU’VE DISCOVERED MARKET OPPORTUNITIES.
- 70. BEFORE YOU BUILD SOMETHING YOU THINK THE WORLD NEEDS... PROVE IT.
- 71. WE BUILD SMART APPS DAVE DURAND dave@forestgiant.com @DaveD ForestGiant.com