30+ lessons from 12 leading intranet homepages

@dwg
www.digitalworkplacegroup.com
1
30+ lessons from
12 leading intranet
homepages

@dwg
From Digital Workplace 24
2
The following 12 homepages are
from intranets shown on Digital
Workplace 24, a global virtual
conference that took place on
May 20th and 21st, 2015.

@dwg
From Digital Workplace 24
3
The following 12 homepages are
from intranets shown on Digital
Workplace 24, a global virtual
conference that took place on
May 20th and 21st, 2015.
Digital Workplace 24 is a
production of the Digital
Workplace Group (DWG).

@dwg
Digital Workplace Group (DWG)
Independent expertise for intranet and digital workplace success
4
Member Forum Consulting Services

@dwg
5
#1:

@dwg
Adidas Group homepage
6

@dwg
Adidas Group – what people said
7

@dwg
Adidas Group – noteworthy
8
Overall the homepage offers a very
personal, relevant experience with
a balance of news, productivity
and social content

@dwg
9
Homepage news
carousel looks modern,
but missing key
usability features

@dwg
10
Clean, rich social feed,
athough takes up a lot
of space without
showing much

@dwg
11
Action-oriented “App”
concept very interesting;
bundles some content in
place of having a global
navigation

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12
Quick access to
workspaces; social
not separated from
the main intranet

@dwg
13
#2:

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Adobe homepage
14

@dwg
Adobe – what people said
15

@dwg
Adobe – noteworthy
16
Rich, varied content

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17
Highly usable news
carousel: clear visual
signals and provides
users with control

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18
Rich, task-based, personalized
links make homepage about
action-oriented productivity

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19
Social stream shows below
the fold; but no interaction
available and no stream
scoping options

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20
Local (personalized)
events list plus global
office closures

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21
Social good campaign
highlighted on homepage

@dwg
22
#3:

@dwg
American Express homepage
23

@dwg
AmEx – what people said
24

@dwg
AmEx – noteworthy
25
Clean, boxy,
modern design

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AmEx – noteworthy
26
Links to key user
tasks presented with
app-like iconography

@dwg
AmEx – noteworthy
27
World clock

@dwg
28
#4:

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Arup homepage
29

@dwg
Arup – what people said
30

@dwg
Arup – noteworthy
31
NOTE: Arup is almost done moving to a new
intranet design and leaving this one behind.
But the new site was not ready for a live
tour on Digital Workplace 24.

@dwg
Arup – noteworthy
32
Text-heavy with a lot of links, but
also task focused with many
tools just one click away

@dwg
Arup – noteworthy
33
Personalized social
content a big plus, but
doesn’t look/feel social

@dwg
Arup – noteworthy
34
Personalized, customizable task
and link lists, but inconsistent,
not clearly differentiated

@dwg
35
#5:

@dwg
Coca-Cola Enterprises (CCE) homepage
36

@dwg
CCE – what people said
37

@dwg
CCE – noteworthy
38
Interesting approach
to quick links with
section for immediate,
personalized tasks

@dwg
CCE – noteworthy
39
Personalized integration
with LMS (learning
management system)

@dwg
40
#6:

@dwg
Electrolux homepage
41

@dwg
Electrolux – what people said
42

@dwg
Electrolux – noteworthy
43
Extensive banner space
could be overwhelming

@dwg
44
Social stream with
status update box and
“Edit profile” link

@dwg
45
Links to different
countries’ news are
easy to access

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46
Top bar includes
notifications, time
zone selector and
language selector

@dwg
47
#7:

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EY homepage
48

@dwg
EY – what people said
49

@dwg
EY – noteworthy
50
Personalized list of
time-sensitive tasks

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EY – noteworthy
51
Search scope selector

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52
#8:

@dwg
Genentech homepage
53

@dwg
Genentech – what people said
54

@dwg
Genentech – noteworthy
55
Not “quick links” but
“Express menus”
that open groups of
categorized links

@dwg
56
Clean news carousel
design, but missing key
usability features

@dwg
57
Comments & ratings
take centre stage

@dwg
58
#9:

@dwg
IKEA homepage
59

@dwg
IKEA – what people said
60

@dwg
IKEA – noteworthy
61
Personalized links &
customizable links

@dwg
IKEA – noteworthy
62
Simple design, with
clever, understated
brand tie-in

@dwg
IKEA – noteworthy
63
Use of everyday
language alongside
branded tools

@dwg
64
#10:

@dwg
Mayo Clinic homepage
65

@dwg
Mayo Clinic – what people said
66

@dwg
Mayo Clinic – noteworthy
67
Simple, well-designed
news carousel

@dwg
68
Task-oriented menu
has no heading/label,
e.g. for “quick links”

@dwg
69
Status dashboard shows
critical, real-time business
intelligence (BI)

@dwg
70
Links to role-based
intranet sites for
various locations

@dwg
71
Search scoping options
based on common
categories of search, not
content repositories

@dwg
72
#11:

@dwg
Sprint homepage
73

@dwg
Sprint – what people said
74

@dwg
Sprint – noteworthy
75
Clean, rich design

@dwg
76
Well-designed news
carousel includes key
usability features

@dwg
77
Tabbed lists of links allow
more links in same space;
links not listed alphabetically

@dwg
78
#12:

@dwg
Unisys homepage
79

@dwg
Unisys – what people said
80

@dwg
Unisys – noteworthy
81
Sparse intranet design very
different from a separate social
platform with high adoption
levels and mature features

@dwg
Unisys – noteworthy
82
Sparse intranet design very
different from a separate social
platform with high adoption
levels and mature features
Raises the question of the
importance of functionality and
organizational culture versus
“beauty” and aesthetics

@dwg
Key trends among the 12 intranets
83
• Modern design: boxy, clean
• News carousels
• Social streams
• Personalization (news, links, tasks)
• App-like visual design for task lists
• Balancing news content with productivity tools
• Search scoping
• User research/user personas

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30+ lessons from 12 leading intranet homepages

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