Cologne interactive 2017 + Marketing to the Male + Female Brain for Scale

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"The future is being built by a more "female" brain. What's the connection to community and impact? Cologne Interactive 2017 "How to scale and create gender balance by marketing to both the male + female brain" Scaleups like Spotify, Pandora and Zappos often already have great gender appeal and balance and customer success because of the way they create gender balance in meetings, culture and the "how" they work.

Marketing

Analytic thought
Logic
Language
Science + Math
Task Oriented
Masculine Brain
Left + Right
Holistic thought
Intuition
Creativity
Art + Music
People Oriented
Feminine Brain

Male + Female
Squaw Jim / Osh-Tisch AKA “Finds
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Crow Nation - 1880s America
“Two-Spirited” Warrior

Why-How-What - Simon Sinek
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1. MALE + Female How to scale and create gender balance by marketing to both the male + female brain INTERACTIVE Cologne #2017for #scalefromthestart #platformized

4. Analytic thought Logic Language Science + Math Task Oriented Masculine Brain Left + Right Holistic thought Intuition Creativity Art + Music People Oriented Feminine Brain

5. Male + Female Squaw Jim / Osh-Tisch AKA “Finds Them and Kills Them” with his wife (right) Crow Nation - 1880s America “Two-Spirited” Warrior

6. Opportunity in Imbalance

8. GDP + Gender + Happiness

9. Why-How-What - Simon Sinek #scalefromthestart #platformized

10. Kölnisch Wasser Das Original Androgynous Scent!

11. Pandora Pandora Users% in the USA % of Pandora Staff

12. Spotify

13. Zappos

14. WeWork

15. Catawiki

16. SAP

17. Books We Recommend #scalefromthestart #platformized