Julio Cesar is an independent Latin artist selected for analysis. His target audience is primarily Latin American females aged 20-28 who enjoy nature, spending time with friends and family, and eating traditional Latin foods. To improve brand awareness and generate revenue, the document recommends live performances, teaching lessons, and modeling. It also suggests creating more content across platforms to appeal to record labels like Warner Music Spain. Within a year, goals include earning $4,000 from performances and developing a one-hour set plus online presence to attract label interest.