Over 599 TV shows aired in 2022 in the USA, 449 films were released, and over 100 major video games are expected to launch in 2023, demonstrating the abundance of pop culture content. The document calls on marketers to promote this wide variety of entertainment across different mediums including sports, music, technology, creator content, podcasts, books, games and more. It suggests connecting at SXSW to discuss strategies for introducing audiences to new favorites across the diverse pop culture landscape.

1. POP CULTURE
MARKETERS:
ASSEMBLE!

2. MORE THAN 599 TV SHOWS WERE
AIRED IN THE USA IN 2022*
AN ESTIMATED 449 FILMS WERE
RELEASED IN 2022**
OVER 100 MAJOR VIDEO GAMES
RELEASES EXPECTED IN 2023
*original scripted drama, comedy, and limited TV shows across all major consumption mediums ** theatrically and digitally

3. LET’S ADD IN
SPORT, MUSIC, TECH, CREATOR
CONTENT, PODCASTS, BOOKS,
BOARD GAMES, TABLETOP…..
TO NAME BUT A FEW

4. IT TAKES PEOPLE TO
TELL PEOPLE ABOUT
THEIR NEXT FAVORITE
THING

5. LET’S HANG
OUT FOR
ONE HOUR
AT SXSW*
*THEN CARRY ON

6. BECAUSE THERE
ARE SOME THINGS
THAT MAKE US
ALL THE SAME