I looked into different genres and their conventions to show the difference between those and my chosen genre.

1. Caitlin McMullen

2. • Jazz is a music genre which emerged in America in the
19th/20th Century. Jazz is usually characterized by
improvisations, offbeat accents and swung rhythms.
• Jazz music videos tend to contain quite upbeat emotions
which makes the audience happy.
• Conventions of jazz music:
• Bright Lights: bright lights make it stand out more to the audience
• Large performance space – emphasizes the energy in the song
and video
• Sophisticated clothing – men are usually in suits and women are in
dresses to reflect the older days more.
• Location – old fashion: Jazz videos are usually set out on streets,
shops or run down buildings. This allows the upbeat song to
lighten the mood.

3. • Rock music is a music genre which originates from the
US. Rock music is influenced by other music genres such
as folk, country, classical and jazz. Generally rock music
is situated around using an electric guitar along with
other instruments such as the drums.
• Conventions of Rock music videos:
• Clothing: Typically dark (black)
• Tattoos and Piercings
• Make-up: Dark eyeliner
• Lighting: Low key – create dark atmosphere to match song
• Location: Outdoor areas

4. • Hip-Hop music is a music genre which was developed in the
US by inner-city African Americans which consists of stylized
rhythmic music which usually accompanies rapping.
• Hip-Hop music videos tend to consist of multiple conventions
such as:
• Low angled Close ups: This implies that the artist has power over the
audience. The low angle makes them look bigger than the audience
and the close ups implies the audience is important enough to be in
their own frame.
• Crowds: Crowds are usually shown dancing etc. to the beat of the
song. This gives credibility to the song/artist as it shows the people
are enjoying the song.
• Clothing: Clothing is usually basketball shirts/sporting clothes
signifying strength and fitness of the artist.
• Men: Hip-Hop videos tend to show a lot of men featured signifying
power and strength in numbers.

5. • An instrumental is a musical composition or recording
without lyrics or singing. Although it might include some
inarticulate vocals e.g. shouted back-up vocals in a band
setting.
• If there is a part in a song with no lyrics just music, that is
called an instrumental interlude or if it occurs before a
song then it is known as instrumental introduction.

6. • Acoustic music is music that solely or primarily uses instruments that
produce sound through acoustic means, as opposed to electric or
electronic means.
• Acoustic songs tend to involve emotions throughout. The words and
visuals match to represent this.
• Conventions of Acoustic music:
• Slow pace movement: Slower movements allows the audience to see details
to create a deeper meaning.
• Location: The location is usually in an isolated setting as the artist is trying to
express their emotions. Sometimes a location is chosen to represent part of
the song.
• Editing: Some acoustic videos are in black and white to create a deep
meaning and make it more old fashioned.
• Variety of shots: This shows different parts of the artist/their
instruments/location etc. to create an even deeper meaning.
• Acoustic music is usually based on a family member/friend/story and the song
represents it.

7. • Folk music includes both traditional music and the genre that
evolved from it during the 20th century folk revival. The term
originated in the 19th century, but is often applied to music
older than that. Some types of folk music are also called world
music.
• Folk music tend to have an older target audience due to the
style.
• Conventions of folk music:
• Dark shadows: This shows the emotions of the song and artist.
• Heaving light: This puts the spotlight on the artist and makes them the
main focus.
• Exaggerated music playing: This makes the audience feel more
involved as the artist is getting into their role making emotions more
realistic.
• Editing: Black and white is used a lot to make it more daunting and
represent older times.
• Close ups: These are used on the artist and their instrument/s to
promote the meaning in more depth.