From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jerry Porras’ book, “SUCCESS BUILT TO LAST: Creating a Life That Matters." Learn more at www.SuccessBuiltToLast.com.

1. SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson BIZ BOOK MONEY QUOTES

2. BIZ BOOK MONEY QUOTES “ Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 4)

3. BIZ BOOK MONEY QUOTES “ Extraordinary individuals take one step back and two steps forward with most every challenge — and sometimes two steps back to one step forward.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 9)

4. BIZ BOOK MONEY QUOTES “ They harvest useful lessons and knowledge from what doesn’t work and they display a remarkable resiliency; and ability to bounce back from adversity.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 9)

5. BIZ BOOK MONEY QUOTES “ When achievement for you or your organization comes without meaning, then it doesn’t last.” (pg. 23) SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson

6. BIZ BOOK MONEY QUOTES (pg. 30) SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson “ Most of us worry more about being loved than being what we love.”

7. BIZ BOOK MONEY QUOTES “ It’s dangerous not to do what you love. The harsh truth is that if you don’t love what you’re doing, you’ll lose to someone who does!” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 35)

8. BIZ BOOK MONEY QUOTES “ Enduringly successful people, many of whom live a life that’s a gift to the world, don’t raise balance as a major issue—not because they had it masterfully handled, but because they were all busy doing what mattered to them.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 54)

9. BIZ BOOK MONEY QUOTES “ Opportunity comes from expertise, not just luck, talent, and passion. If you find it impossibly tedious to become an expert about what you think matters to you, then you’re not chasing a dream, you’re just daydreaming.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 120)

10. BIZ BOOK MONEY QUOTES SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson “ [Enduringly successful people] think of success and failure as feedback. They don’t judge either as a complete win or loss.” (pg. 137)

11. BIZ BOOK MONEY QUOTES “ The thing that matters is meaning. [Enduringly successful people] align their attention to the things that matter to them, and they know a lot about that stuff.” SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson (pg. 207)

12. For more … www.SuccessBuiltToLast.com SUCCESS BUILT TO LAST Creating a Life That Matters Porras, Emery & Thompson