From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Andy Sernovitz's book, "WORD OF MOUTH MARKETING: How Smart Companies Get People Talking." Learn more at Andy's book companion website at www.wordofmouthbook.com.

1. BIZ BOOK MONEY QUOTES WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ

2. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Word of mouth is a natural conversation between real people.” “ Word of mouth marketing is learning to work within this conversation so people are talking about you.”

3. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES Word of mouth … “it’s evolved from being anecdotal to actionable .”

4. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Marketing is what you do, not what you say. The story that will be told by the power of word of mouth is what really happens underneath all that marketing.”

5. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services, and people is all that matters now.”

6. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t hide a bad product behind a great media campaign.”

7. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t hide bad service behind a big brand.”

8. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t lie to yourself, and you can’t lie to your customers.”

9. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Word of mouth marketing is about being good to people.”

10. WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Real people will talk about you when they like you, your stuff, and the things that you do. The word of mouth that they create is far more powerful than all the advertising in the world.”

11. For more … www.wordofmouthbook.com