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Main Factors Affecting
Digital Engagement With
Pharma Brands!
I published a poll
asking people …
What is the most
important factor that
makes you engage
with a pharmaceutical
brand's digital
content?
And the answer was
43%
32%
26%
Quality of the content
Relevance to my interests
Trust in the brand
So, to get highest
engagement : focus
on delivering high
quality content that’s
relevant to your
target audience
Here’s how
Make it : unique,
attention grabbing,
simple, entertaining ,
rich, clear, valuable,
creative, updated,
engaging, accurate,
visually appealing
trend jacking*…
*when applicable only
1. Content Quality
Apply the following:
demographic, geographic
and behavioral targeting
Contextual targeting
Custom and lookalike
audience
Intent based marketing
Remarketing & Retargeting
SEO
2. Relevance
Thanks For Reading
Follow Me
For More!
I’m
Ahmed Samy
I Talk About Digital
Marketing & Digitalization
In Health And Wellness
Sectors

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The formula for highest digital engagement

  • 1. Main Factors Affecting Digital Engagement With Pharma Brands!
  • 2. I published a poll asking people …
  • 3. What is the most important factor that makes you engage with a pharmaceutical brand's digital content?
  • 5. 43% 32% 26% Quality of the content Relevance to my interests Trust in the brand
  • 6. So, to get highest engagement : focus on delivering high quality content that’s relevant to your target audience Here’s how
  • 7. Make it : unique, attention grabbing, simple, entertaining , rich, clear, valuable, creative, updated, engaging, accurate, visually appealing trend jacking*… *when applicable only 1. Content Quality
  • 8. Apply the following: demographic, geographic and behavioral targeting Contextual targeting Custom and lookalike audience Intent based marketing Remarketing & Retargeting SEO 2. Relevance
  • 9. Thanks For Reading Follow Me For More! I’m Ahmed Samy I Talk About Digital Marketing & Digitalization In Health And Wellness Sectors