From Oath (formally Yahoo!), Mike Shebanek, Senior Director of Accessibility, dishes about Yahoo/Oath’s award-winning accessibility team, with a deep dive into their superior captioning strategy.

2. Mike Shebanek
Head of Yahoo Accessibility

3. +

4. A Verizon company

5. Oath
Accessibility

6. Our brands

7. Make accessible products that delight users and enable our
advertisers to reach as many people as possible
Create an inclusive corporate culture
Provide expertise
Ensure compliance and record-keeping
Invent
What we do

8. Compliance
Consistent quality
Invention

9. Accessible media

10. 10

11. 11
… and talking menus

12. Where it
all started
?

13. “Real-time”
5 hrs later

14. Finally
User Choice

16. Accessibility
Labs

19. 19

20. Common Issues
No Dynamic
Text Resizing
Low Contrast Using Only Color
For Meaning

21. Poor Keyboard
Navigation
No Support
For Screen Readers
No Captions
“Hamburger
button”
I’ll be back...

27. Immediate delivery
High quality
Ubiquitous
Compliant
Captioning goals

28. 28

29. 29

32. Timely
Accurate
Synchronized
Complete
Captioning Quality

33. 100% captioned
ENTERTAINMENT

34. Our Video Partners
34

35. 40,000 videos
120,000 VOD minutes
200 live hours
Quarterly Volume

36. Only 1% of our
captioning is
required by law
CVAA Compliance

37. Hearing Loss
Association of America
National Access Award
2016
2016

38. Video with text on screen is very sticky
85% of views have audio muted
Transcripts are used by our editors
Translation opens new markets
Improved search, indexing and personalization
Captioning ROI

39. Commit
to inclusion