Social Media Etiquette - International Student Conference (ISC) - TAMU
1. Social Media Etiquette and Optimization
International Student Conference #TAMUISC #SocialMedia
Samantha Clement
Senior International Student Advisor
International Student Services
Manas Sahu
Graduate Assistant
International Student Services
Zubin Rasheed
Graduate Assistant
International Student Services
Speakers
2. Session Overview
Importance of Social Media for Students
Social
Footprint
Social Media Etiquette
Optimization for Visibility
Q&A
Users , Social Sites
Job Search, Branding
Dos/Don’ts
Hash tags, Frequency
Staying Safe on Social Media
Privacy
International Student Conference #TAMUISC #SocialMedia
3. Social Footprint
-100
100
300
500
700
900
1100
1300
Million
1.28b
Monthly Active Users
540m
200m
255m
Facebook
Growth Rate -2013
% change in millions of active users between Q2 and Q4 in 2013
Source : Global/WebIndex Q4 2013
Google+
Twitter
Instagram
LinkedIn
Pinterest
187m
40m
-5
0
5
10
15
20
25
%
-3%
6%
7.4%
23%
9%
6%
Facebook
Google+
Twitter
Instagram
LinkedIn
Pinterest
International Student Conference #TAMUISC #SocialMedia
4. Social Footprint
What social do you currently use ?
International Student Conference #TAMUISC #SocialMedia
Facebook Twitter VK
LinkedIn Instagram
Google+ Quora
FourSquare YouTube
Renren Weibo
Pinterest Reddit
Vine Snapchat flickr
tumblr Meetup
5. Why is Social Media Important ?
Facts
1.92 % companies use social media for recruitment
2.¾ hiring managers check candidates social profile
Professional Career
Education
Facts
1.Professors do check student profiles
2.Professors utilize LinkedIn/Facebook to create discussion forums
International Student Conference #TAMUISC #SocialMedia
6. Why is Social Media Important ?
International Student Conference #TAMUISC #SocialMedia
7. Social Media Etiquette: Read What You Post
International Student Conference #TAMUISC #SocialMedia
Posts that have a positive effect on the readers
Posts that serve the author
Region A
Region B
Region C
Region A : Annoying
Region B & C : Informational, Entertaining
8. Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
http://www.oddee.com/item_98873.aspx
9. Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
English Language Vs Native Language
Slang
Spelling
Phrases
Be group appropriate
10. Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
If its personal, it must be through private messages
Intentional
Unintentional
@PersonName: Address someone publicly
DM @PersonName: Direct Message
11. Perfect Social Post : Keeping it real
International Student Conference #TAMUISC #SocialMedia
BEFORE
AFTER
Manashumi Sahumoto
Manas Sahu
12. Perfect Social Post: Watch out for Autocorrect!
International Student Conference #TAMUISC #SocialMedia
13. Perfect Social Post: Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Oversharing
14. Perfect Social Post : Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Vaguebooking
15. Perfect Social Post : Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Chronic Complaining
Why does life do this to me??
17. International Student Conference #TAMUISC
Why Optimization ?
You
People : Employers
Professors
Friends
Acquaintances
Connect
Social Media
Better Professional Life
Optimize You Posts More Visibility More People in Network More closer to opportunities
Improving Domain Skills
Connecting to
People
Finding
Opportunities
Connecting to People
18. Optimization: Overview
International Student Conference #TAMUISC #SocialMedia
Social Media Links
•Don’t drop links on all pages, instead target the audience and post.
•More shares, likes, retweets, favorites generates better social signals
Search Engine Optimization
Social Media Optimization
Vs
•Technical Structure
•Quality of Content
•Authority of author
•User Experience
19. Optimization: Overview
Posts/
Tweets
Social Media
Google Search
People
International Student Conference #TAMUISC #SocialMedia
Ranking Algorithm
Social Signals
Good Post Better Signals Higher Ranking Higher Visibility
20. Optimization: Social Media Manager
Social Media Manager
International Student Conference #TAMUISC #SocialMedia
Eg: Hootsuite is a free social media manager
21. Optimization: Why Hashtags ?
#TAMUISC Aug 28th! Fantastic sessions on adjusting to the U.S. and Aggieland for #InternationalStudents
Social Media
Feed
Search keyword: Tamu ISc
Posts, tweets
and other content
International Student Conference #TAMUISC #SocialMedia
We are excited about sessions at #TAMUISC @hireaggies will be presenting several sessions on employment!
#InternationalStudents, Faculty, & Staff don't miss out on #TAMUISC Free Food, Door Prizes, and great sessions!
22. Optimization: Hashtags Best Practice
Some Hashtag Tips
Don’t Do This
Use something like this
1)Tweets with 1-2 hashtags get the most traction
2)Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie
3)DO NOT always integrate trending hashtags to your tweets.
4)Stay away from general hashtags like #Blessed, #JustForFun etc.
International Student Conference #TAMUISC #SocialMedia
23. Staying Safe on Social Media : Threats
Social Media Crimes
Burglary
Social Engineering
Malware Attacks
International Student Conference #TAMUISC #SocialMedia
“Off to Dallas for a week”
This public update can make it easier for burglars to plan robbery
Zubin
If you click random links or authenticate with random sites using Facebook.
Random people might ping you with job opportunities and other offers
People might misrepresent and get your SSN, Personal Information
24. Staying Safe on Social Media : Precautions
International Student Conference #TAMUISC #SocialMedia
Privacy Settings
•Set who can tag you
•Create personal and professional groups
•Get into incognito mode and google yourself (Your Name, Location)
•Check Facebook to see what others can see about you
Delete
•Delete Unused Apps
•Quit Inactive Groups
Clean
•Use Socioclean.com/secureme.me to clean up your posts (Available for Facebook only.) or reputation.com (comes with fees)
Self-Stalking
“Prevention is better than getting screwed” - Unknown
Credentials
•Lock your computer whenever you are away
•Use a strong password and change frequently
25. Recommended Social Media Accounts
International Student Conference #TAMUISC #SocialMedia
•International Student Services, Texas A&M University, College Station
•Texas A&M University
•Graduate Studies at Texas A&M University
•@TAMUISS
•@TAMU
•@TAMU_OGAPS
•@TAMUPolice
•@USCIS
•International Student Services, Texas A&M University, College Station
•Texas A&M University
For complete list Please tweet or post(FB) your review using #TAMUISC #SocialMedia
26. References
1)http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7- key-steps
2)https://www.youtube.com/watch?v=z63C1pzf2j4
3)http://www.evalueanalytics.com/post/the-worst-hashtags/
4)https://www.us-cert.gov/ncas/tips/ST06-003
5)http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf
6)http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html
7)http://blog.laptopmag.com/facebook-annoyances-how-to-fix
For copies of this presentation Please tweet or post(FB) your review using #TAMUISC #SocialMedia
International Student Conference #TAMUISC #SocialMedia