Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different. In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters. Contact travis@walkingmaverick.com if you would like a consultation for your summer camp. Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter

1. Social Media
Marketing Your
Summer Camp

2. who are you?

3. how’s the
coffee here?

4. problem

5. overwhelmed by surviving

6. clients

7. marketing
METR
U SP ICS
DI FFERE NTIA TING
V ALUE
PRO POSI TION

10. (or... the world doesn’t
need another
summer camp )

11. marketing is...
getting someone who has a need to know,
like & trust you.
- John Jantsch

12. need: your
unique skill
or perspective

13. sell on your unique
skills or...

14. compete on price

16. marketing basics
1. your ideal client
2. start with WHY
3. referrals rule

17. 1.who is your ideal
client?

18. http://www.mindmeister.com/54181307/who-is-your-customer

19. http://www.mindmeister.com/54181307/who-is-your-customer

20. http://www.mindmeister.com/54181307/who-is-your-customer

21. http://www.mindmeister.com/54181307/who-is-your-customer

22. http://www.mindmeister.com/54181307/who-is-your-customer

23. 2.start with WHY

24. people don’t buy
what you do, they
buy WHY you do it.

25. WHY is what makes
you distinct

26. and not just another
summer camp

27. q:what is your why?

28. Watch this video at
http://zoic.ca/start_with_why

29. t is your contribution?

30. what is
your impact?

31. To ____________,
So that ________.

32. CampHacker exists
to create
great camp communities
so that camps are
inspired to
change the world

33. 3.referrals rule

35. very practical

37. inspiring

38. show
don’t
tell

41. ++
teach them
+

42. be helpful

44. 7 steps

45. 1. narrow your focus

46. 2.find and communicate a
core difference
(your WHY)

47. 3. package your business

48. 4. create marketing
materials
that educate
(write this one down!)

49. biz = CONTENT
MARKETING STRATEGY

50. us =

52. 5. lead generation
advertising
referrals
pr

53. 6. harness technology
(the rest of my
+
)

54. 7. live by a calendar

55. http://zoic.ca/CampCalendar

56. social, why?

57. 1 person,
1 hour/day

59. ...maybe wear
a shirt

60. the greatest of
these is...
zoic 3:16

62. #2

64. there vs perfect

65. there vs perfect

66. problem

67. no one wants to
watch your long, boring
promo video

70. +

71. 10 Things Every Camp
Should Do On

72. (we’ll cover 5)

73. 5. educate

74. 4. appeal
to kids

75. 3. keep
it short

76. 2. tour sleeping area

77. 1.show your WHY

78. the newsletter shall
inherit the earth
zoic 3:17

79. problem

80. you’re talking
to her...

82. 10 Things Every Camp
Should Do On

83. (we’ll cover 5)

84. 5. have an opening image

85. 4. educate
(remember these dudes)

86. 3. have a
“call to action”

87. 3.5 (use it twice)

88. 2. include alumni

89. 1.photos

90. < >

91. problem

92. (you’re
whispering
at a rave)

93. basics

94. goal = show leadership

95. leverage your skills
(which are?)

96. teaching/
training

97. 500 000 000+

101. 5 types
http://zoic.ca/OtherPPTs

108. newsfeed
-fans (Likers?)
-fans’ friends

109. customizable

116. what stands out?

117. html

118. 520 x 675

119. 200 x 520

120. facebook.com/username

121. visual medium
(all social media is)

123. speak in pictures

124. videos, too

126. conversations

127. what is your
favourite
memory of
your
first day at
camp?

128. what does
camp
smell like to
you?

129. you’re doing it right

130. you’re doing it right

133. day camp = VERY local

134. “Likes”

135. q: why do you care?

136. 10 Things Every Camp
Should Do On

137. (we’ll cover 5)

138. 5. landing page
welcome video
- 30-60 seconds
*** from campers***

140. 4. include a picture
in every post

141. 3. Facebook ads
(see above)

142. 2. sign up for newsletter

143. 1. post & tag
alumni photos weekly

145. </ >

147. monitor what is
being said about you

148. google alerts
- your name
- your camp’s name
- your industry: “summer camp
canada” girls+camp+victoria-
horses
- your closest competitor

149. RSS

150. 50+ texts a day

151. mobile

152. location
motivation: celebrate
the mayor

153. location games,tours,
recommendations for parents

154. setting up your
system

155. rubber, meet
road

156. pick my brain, please.
Travis Allison, Walking Maverick Consulting
519.532.7366
travis@walkingmaverick.com
http://ca.linkedin.com/in/travisallison
twitter.com/zoic