This is a presentation I gave at the recent Polygamous Weddings conference. I think the voice track will be up soon at polygamousweddings.com

1. Polygamous Weddings
October 26, 2007
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2. Transformation.
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4. Transformation #1: Demographic.
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6. Baby boomers
78 million
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7. Gen Y
Baby boomers
70 million
78 million
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8. Gen Y
Baby boomers
70 million
78 million
Defining Values Defining Values
Individual Social
Fixed social groups Flexible social groups
Pessimists Optimists
Critical Accepting
Private Sharing
Hierarchical Flat
Ordered/segmented Reject borders
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etc. etc.

9. Transformation #2: Economic.
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10. We now live
in a post-
industrial
society.
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Key Indicators of the Labour Market - September 2007

11. We now live
in a post-
industrial
society.
Agriculture Industry Services
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Key Indicators of the Labour Market - September 2007

12. Transformation #3: Cultural.
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15. Phases of postmodernism.
No views
Protest
Judgment
Looking backwards
Saying
Verbal
Rational
Your world
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1960s 2000s

16. Phases of postmodernism.
No views Many views
Protest Embrace
Judgment Open
Looking backwards Looking forwards
Saying Doing
Verbal Visual
Rational Emotional
Your world My world
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1960s 2000s

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18. Zeus Jones.
Born March 1, 2007
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19. Zeus Jones.
Born March 1, 2007
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20. postmodernism
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21. playing
with
content
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22. with
form
playing
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23. powerpoint postmodernism
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24. “borrowing”
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25. < Larry Lessig >
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34. 6 Minutes
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35. not
6 Minutes
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36. :60
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37. WTF?
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38. going?
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39. point?
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40. We have become semioticians.
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41. We have become semioticians.
We write our own stories.
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42. Photo: Thomas Bruce.
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43. This affects how brands are built and managed.
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45. “You now have to decide
what 'image' you want for
your brand.
“Image means personality.
Products, like people, have
personalities, and they can
make or break them in the
market place.”
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Imagery takes a back seat to experience. The ideas brands attempt to convey are far
less meaningful than the interactions we have with them.

47. Shapers of Copywriters &
imagery: Art Directors
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48. Digitalists & Shapers of
Designers interactions:
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49. Understanding past
Strategic input
Communications
Changing perceptions
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50. Creating future
Creative output
Actions
Changing behavior
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51. Defining
Planning was:
Interactions.
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52. Designing
Planning Is:
Interactions.
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54. Structure trumps content.
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55. Structure trumps content.
Our industry is geared around content.
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56. Meaning is a result of the interaction.
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57. Communication is modified by experience.
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58. Communication is modified by experience.
Experience is unique: communication is unique.
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60. Yes!
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61. Industrial-age marketing was mechanical.
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62. Industrial-age marketing was mechanical.
Post-industrial marketing can be more human.
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63. Great communications are interruptive.
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64. Great communications are interruptive.
Great interactions are supportive.
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65. Communications make you think.
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66. Communications make you think.
Interactions let you do what you never imagined.
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67. Communications deliver one message to everyone.
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68. Communications deliver one message to everyone.
Interactions can be highly personal.
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69. More meanings make brands richer.
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`

70. More meanings make brands richer.
More meanings make this presentation richer.
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`

71. Thank you.
Where we live: www.zeusjones.com
Where we think: zeusjones.blogspot.com
© Zeus Jones 2007