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Why
Zemanta Recommendation
Network Is Your Best Bet
Why
Zemanta Recommendation
Network Is Your Best Bet
There’s more to it than just creating good (relevant and quality) content; you want it to be
noticed and read by many! There’s a great solution for this: Zemanta Recommendation
Network, including Related Posts plugin. Get behind the scenes of this awesome machine.
Related posts help publishers increase
     engagement and readership.
We built a network of




300,000 publishers
     who represent
1 billion page views.
Zemanta’s semantic technology aggregates more than


            500,000
     news sites and blogs.
Every day, we add
200,000
new posts
to our database.
Zemanta database includes almost


100 million
news articles and blog posts.
For each article that we aggregate we try to
understand what it’s about.

For this purpose, we use Zemanta’s advanced
semantic technology.




         For example, we know that one post is about

         jaguar the animal,
         while the other is about

         Jaguar the car.
Zemanta relates all

        persons   places   other concepts

mentioned in articles to Wikipedia pages.
extensive knowledge is widespread




End result
Every post is annotated with dozens of pieces of additional information,
such as persons and places discussed in the post and its general content category.
Zemanta recommends related content
based on the text of the post and the
additional information we have learned
about the post.
Only posts that are part of
Reader Exchange are recommended
and only if the content is highly
relevant to the reader.
Zemanta recommends promoted
content of partners only if it's talking
about the same subjects as the post
the reader is currently reading.
If a recommended post does not
perform well, i.e., people don't click
on it, we will quickly replace
it with another.
On average, Zemanta only needs



          1/10
          of a second



     to find related posts.
Get started
Brought to you by
      zemanta.com, info@zemanta.com

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Why Zemanta Recommendation Network Is Your Best Bet