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September 2011



CSRinsights
                                                      presented by

                                                                                                                  2     Consumers: Expect and Prefer CSR Companies

The Fact Sheet: CSR Impacts the Bottom Line                                                                                                                                                                     of consumers want companies to
                                                                                                                  Consumers today, with the assistance of social
                                                                                                                                                                                                                tell them the ways they are
                                                                                                                  media, the internet, mobile devices, etc., are more                                           supporting causes
It’s in the facts. Research proves a measurable payoff exists of corporate social responsibility
                                                                                                                  vocal about their expectations around a company’s
(CSR) initiatives to companies as well as their stakeholders. So, we turned on our proverbial
                                                                                                                  commitment to CSR and how they engage them in
flashlight to aggregate quantifiable data that so easily gets lost in reports, stacks of research and                                                                                                           agree brands and companies
                                                                                                                  the process. Promoting cause awareness and                                                    don’t disclose enough
that endless labyrinth we call - the mind.
                                                                                                                  educating consumers of the company’s related CSR                                              information about their
                                                                                                                  programs pays off, primarily with an increase in                                              charity/social cause programs
We wrote this edition for two very simple reasons:
                                                                                                                  brand reputation, purchasing behaviors and sales
                                                                                                                  through word-of-mouth. In fact, trends start to look                                          of Americans say they bought a
1) To provide you with a high-level business case, within one page, that clearly lays out the proven                                                                                                            product because it was
                                                                                                                  pretty grim when their perceptions don’t meet their
   benefits of a well executed CSR program                                                                                                                                                                      associated with a cause or issue
                                                                                                                  expectations – feeling they are not engaged enough
                                                                                                                                                                                                                in the last year – doubling since
                                                                                                                  and not clearly communicated to.                                                              1993
2) To equip our readers with a source they can pass to others who may find such information
    meaningful and influential within their own decision making process

                                                                                                                  3     Society: The Influence of Expectations and Trends
1
  Employees: Are Willing to Work Longer and
  Harder for a Company They Believe In
                                                                                                                                                                                                                of executives say they plan to
                                                                                                                  The "Millennials," also known as the "Y Generation,"                                          maintain or increase investments
                                                             Companies with high employee engagement had
                                                                                                                  grew up recycling, eating organic foods, learning new                                         in social networking, blogs, wikis
 CSR can be a key driver in employee engagement
                                                                              increase in operating income        technology on a whim, and constantly being attached                                           and other technologies that
 within a company. Volunteer hours and giving                                 and almost a 28% growth in                                                                                                        encourage peer collaboration
 amounts may feel like a fuzzy, do-good metric but the                                                            to their social networks. They understand that
                                                                              earnings per share
                                                                                                                  community service was a prerequisite to getting into a                                        of Millennials who frequently
 reality is these programs can deliver quantifiable
                                                                                                                  good school, and landing their first job. Now that they                                       participate in their company’s
 benefits valued for business returns (if well-              Companies with low levels of engagement saw
                                                                                                                                                                                                                volunteer activities rate their
 managed). Effective employee engagement                     operating income drop more than                      entered the workplace, they place high importance on                                          company culture as very positive
 programs have shown to reflect improvements in                                                                   giving back to the community. This tech-savvy
                                                                              and earnings per share decline                                                                                                    of companies say donations
 employee retention, business performance and                                                                     generation is civic minded and 78 million strong,
                                                                              over 11%                                                                                                                          increased with more choices for
 attracting talent. Making sure employees are well-                                                               leading the trends for the future.                                                            workplace giving programs
 aware and engaged with the company’s program(s)
 brings a competitive advantage if they are treated                           of employed Americans trying to
                                                                              decide between two jobs
 with more than a nice-to-have attitude.                                      offering the same location, job
                                                                                                                      Helpful Resources and References
                                                                              description, pay, and benefits
                                                                                                                 Northup, Jan. "Employee Retention Is the Key to Minimizing Turnover Costs." Web log post. HR.com. HR.COM Limited, 30 Sept. 2010.
 What sort of impact can retention play on the                                would choose to work for the
 bottom line? Consider the fact that the cost of                              company that also supports         "2010 Cone Cause Evolution Study." ConeInc.com. Cone Inc, 2010.
 replacing a mid-level employee is estimated to be                            charitable causes
                                                                                                                 “2011 Deloitte Volunteer IMPACT Survey." Deloitte.com. Deloitte Development LLC, 2011.
 roughly 150% the value of their entire compensation         Employees who are very involved in their
 package, when factoring in time, recruitment, training,     company’s cause program are                         "Closing the Engagement Gap: A Road Map for Driving Superior Business Performance.“
 etc. For high-level employees, the cost can reach                                                                  TowersWatson.com. Towers Watson, 2008.
 upwards of 750%. No matter the level of the                                  more likely to be proud of their   "Listen Up! The Talent Dialogue Approach to Employee Engagement." Deloitte.com. Deloitte Development LLC, 2009.
 employee, and despite the actual cost impact to the                          company’s values and
 company, the indisputable facts remain constant: a                                                              "Shaping the Future: Solving Social Problems Through Business Strategy." CorporatePhilanthropy.org.
                                                                              are more likely to feel a strong      Committee Encouraging Corporate Philanthropy, 2010.
 well executed CSR program can improve retention,
                                                                              sense of loyalty than those who
 therefore, positively impact the bottom line of the                                                             "Social Good." JWTintelligence.com. J. Walter Thompson Company, Sept. 2011.
                                                                              are not involved
 company.
                                                                                                                 "Workplace Giving Works! Make It Work for You." LBGresearch.org. LBG Research Institute and LBG Associates, 2010.


                                                                            Contact: Amy Chait | Market Development | achait@yourcause.com

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Sept 2011 CSRinsights: The Fact Sheet: CSR Impacts the Bottom Line

  • 1. September 2011 CSRinsights presented by 2 Consumers: Expect and Prefer CSR Companies The Fact Sheet: CSR Impacts the Bottom Line of consumers want companies to Consumers today, with the assistance of social tell them the ways they are media, the internet, mobile devices, etc., are more supporting causes It’s in the facts. Research proves a measurable payoff exists of corporate social responsibility vocal about their expectations around a company’s (CSR) initiatives to companies as well as their stakeholders. So, we turned on our proverbial commitment to CSR and how they engage them in flashlight to aggregate quantifiable data that so easily gets lost in reports, stacks of research and agree brands and companies the process. Promoting cause awareness and don’t disclose enough that endless labyrinth we call - the mind. educating consumers of the company’s related CSR information about their programs pays off, primarily with an increase in charity/social cause programs We wrote this edition for two very simple reasons: brand reputation, purchasing behaviors and sales through word-of-mouth. In fact, trends start to look of Americans say they bought a 1) To provide you with a high-level business case, within one page, that clearly lays out the proven product because it was pretty grim when their perceptions don’t meet their benefits of a well executed CSR program associated with a cause or issue expectations – feeling they are not engaged enough in the last year – doubling since and not clearly communicated to. 1993 2) To equip our readers with a source they can pass to others who may find such information meaningful and influential within their own decision making process 3 Society: The Influence of Expectations and Trends 1 Employees: Are Willing to Work Longer and Harder for a Company They Believe In of executives say they plan to The "Millennials," also known as the "Y Generation," maintain or increase investments Companies with high employee engagement had grew up recycling, eating organic foods, learning new in social networking, blogs, wikis CSR can be a key driver in employee engagement increase in operating income technology on a whim, and constantly being attached and other technologies that within a company. Volunteer hours and giving and almost a 28% growth in encourage peer collaboration amounts may feel like a fuzzy, do-good metric but the to their social networks. They understand that earnings per share community service was a prerequisite to getting into a of Millennials who frequently reality is these programs can deliver quantifiable good school, and landing their first job. Now that they participate in their company’s benefits valued for business returns (if well- Companies with low levels of engagement saw volunteer activities rate their managed). Effective employee engagement operating income drop more than entered the workplace, they place high importance on company culture as very positive programs have shown to reflect improvements in giving back to the community. This tech-savvy and earnings per share decline of companies say donations employee retention, business performance and generation is civic minded and 78 million strong, over 11% increased with more choices for attracting talent. Making sure employees are well- leading the trends for the future. workplace giving programs aware and engaged with the company’s program(s) brings a competitive advantage if they are treated of employed Americans trying to decide between two jobs with more than a nice-to-have attitude. offering the same location, job Helpful Resources and References description, pay, and benefits Northup, Jan. "Employee Retention Is the Key to Minimizing Turnover Costs." Web log post. HR.com. HR.COM Limited, 30 Sept. 2010. What sort of impact can retention play on the would choose to work for the bottom line? Consider the fact that the cost of company that also supports "2010 Cone Cause Evolution Study." ConeInc.com. Cone Inc, 2010. replacing a mid-level employee is estimated to be charitable causes “2011 Deloitte Volunteer IMPACT Survey." Deloitte.com. Deloitte Development LLC, 2011. roughly 150% the value of their entire compensation Employees who are very involved in their package, when factoring in time, recruitment, training, company’s cause program are "Closing the Engagement Gap: A Road Map for Driving Superior Business Performance.“ etc. For high-level employees, the cost can reach TowersWatson.com. Towers Watson, 2008. upwards of 750%. No matter the level of the more likely to be proud of their "Listen Up! The Talent Dialogue Approach to Employee Engagement." Deloitte.com. Deloitte Development LLC, 2009. employee, and despite the actual cost impact to the company’s values and company, the indisputable facts remain constant: a "Shaping the Future: Solving Social Problems Through Business Strategy." CorporatePhilanthropy.org. are more likely to feel a strong Committee Encouraging Corporate Philanthropy, 2010. well executed CSR program can improve retention, sense of loyalty than those who therefore, positively impact the bottom line of the "Social Good." JWTintelligence.com. J. Walter Thompson Company, Sept. 2011. are not involved company. "Workplace Giving Works! Make It Work for You." LBGresearch.org. LBG Research Institute and LBG Associates, 2010. Contact: Amy Chait | Market Development | achait@yourcause.com