First Innovi Corporation is the provider of YOCard and Pocket Philippines, the only brand of freecard advertisements in Metro Manila! Freecard advertising initiate lifestyle branding and is an alternative tool for advertisers in all industry segments to bring their messages straight to the hands of their target market – at locations they frequent. These can be picked up for FREE by interested consumers.

2. A freecard or free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. YOCard Yo Card, yocards or YO!Card is a freecard advertising brand established in the Philippines in the year 2006. It is First Innovi Corporation’s premiere brand of Guerilla advertising services.

5. 5 "How do you get a consumer to notice your ads for more than seven seconds? Print your promos on postcards, stick them in slick racks and put the them in the hippest gyms, bars and restaurants.“ - Newsweek In a relaxed environment, the consumer is attracted to the concept of a free postcard and thus takes the advertising matter on a voluntary basis; rather than having ads “forced” upon the him in other advertising environment set-up. - Jan J. de Vries Author Wonderful World of Freecards

6. Advocacy Make-A-Wish Philippines PETA World Vision Metrobank Foundation ABC Foundation PAWS IOM Fashion Team Manila Kickers Marc Ecko Res-Toe-Run Zoo York Penshoppe Bratpack Oakley Food / Restaurant I-on Energy Drink Nestle Toblerone Tempura Media Jack TV Magic 89.9 MTV Chalk Magazine GMA ETC Velvet Service Bayantel Institut Santre Active Fun TMA Homeschool Lifestyle Caylabne Bay Resort DMCI Homes Las Casas de Cala Buena Robinsonsland Filinvest Technology Blue Epson Flip Music Warner Music Arts / Events Repertory Philippines Ballet Philippines CCP Goethe-Institut Museum Foundation Worldbex CA2020 Others L’Oreal Fully Booked VISA

7. 7

8. 8 YOCard @ Bookstores, Retail Shops, Entertainment Venues

9. 9 YOCard @ Cafes, Restaurants Museums, and Activity Areas

10. 10 YOCard @ locations you want. We deliver according to requests

11. ● Shopping & Entertainment venues ● Art & Cultural places ● Cafes & Restaurants ● Universities ● Central Business Districts ● Activity Areas 30 Hotels

12. -targeted towards the tourist and hotel market. -with materials placed in hotels, places of interests and cultural destinations -provides vacationers, tourists and local travelers with information and discount offers for: LOCAL ATTRACTIONS RESTAURANTS RETAIL OUTLETS SERVICE OUTLETS OTHER VENUES

14. Pocket Philippines @ hotel lobbies, concierge, information centers

15. VWV is an effort to introduce the concept of social design in the country. More than being a sense for aesthetics, design is also utilized for mobilizing positive messages.

19. Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS This is YOUR opportunity for indoor VISIBILITY / BRANDING. And remember that consumers KEEP a YOCard. Get Noticed

20. This is a way for you to… get attention be talked about build unique relationships get interactive

21. 17 Have fun. Be interactive. Creativity wins you points. It’s in the execution!

22. 18 D E M O G R A P H I C S Age 21-29 years old Secondary Market 15-20 years old , 30-35 years old Economic Class Class AB and C Occupation 39% Students 13% Part-time / Casual 46% Full Time Professionals - Managers - Advertisers - Marketers - Business Owners 2% Unemployed / Retired Geographic Location Metro Manila Nationality Filipino / Foreigners

25. Visited featured website 41% Supported an Advocacy 35% Attended an event 29% Availed incentives 24% Bought a product 23% Requested more information 21% They have clever ideas 42% You can take them home 38% Good source of information 31% They keep me up to date 28% They have great pictures 23% They are useful 12% They are easy to find 8%

27. Cool Pictures 50% Social Messages 47% Fashion 37% Cool Brands 32% Artists 30% Movies 29% Music 29% Events 28% New Products 25% Tourism 24% Political 5% Illustration 50% Slogans 46% Puzzle 40% Colorful 33% Scenic Landscapes 28% Celebrities 27% Fashion 26% Animals 17% Black & White 12% Abstract 8%

29. ● 1 impression hit every 0.5 minute ● Average of 3,000 pick-ups every week per design ● 1 person picks up 2-6 postcard designs at a time ● Most pick up a YOCard at least once a month . A lot of them even go back to the stands twice a week!

31. Creatives + Layout Printing Distribution Monitoring Report

39. Testimonial I personally love YOCards and I always try to pick one up every time I see a good design so I can add it to my postcard collection. But more than that, YOCards also help us get the word out about good causes such as cervical cancer awareness. Thanks Yocard for being part of the fight! - Gita Luz Campaigns Social Response Artwork’s branding campaign for T- Shirt Design & Exhibit -contest invite cards were distributed primarily to schools and café areas -Many students are interested to join the competition which are the main target of the contest