FIC Profile of 3 brands: YOCard Pocket Philippines Hellointheknow.com

2. We Bank on the Word “FREE”
A freecard or free card is a picture postcard with a variety of
commercial, ideological or cultural messages which are
distributed through racks in public buildings by an intermediary firm,
which specializes in the production and distribution of such cards on a
regular basis.
First Innovi Corporation
First Innovi Corporation aim to bring advertising creativity to every
material it publishes; it is also dedicated to delivering positive messages
and bringing about public awareness on relevant social issues.
With a vision to further develop alternative advertising tools available in
the Philippines and expanding our pool of options; FIC brings materials
that speak to you straight to your hands – where you want it, when
you want it.

3. YOCard
YOCard was launched in 2007. It
pioneers a refreshing and
innovative way of achieving
advertising impact on specific
audiences by offering edy and Pocket Philippines
captivating postcards that act as Pocket Philippines is targeted towards
entertainment hooks the tourist and hotel market. With
materials placed in hotels, places of
interests and cultural destinations.
Hello in the Know
HITK is an experimental culture
and lifestyle blog. Urbanite and
broadcasted with a twist.

5. 1

7. "How do you get a consumer to notice
your ads for more than seven seconds?
Print your promos on postcards, stick
them in slick racks and put the them in
the hippest gyms, bars and restaurants.“
- Newsweek
In a relaxed environment, the consumer is
attracted to the concept of a free postcard
and thus takes the advertising matter on a
voluntary basis; rather than having ads
“forced” upon the him in other advertising
environment set-up
- Jan J. de Vries
Author, Wonderful
World of Freecards
5

8. Advocacy
Make-A-Wish Philippines
Metrobank Foundation Service
ABC Foundation Bayantel
PAWS George Optical
IOM Institut Santre
Active Fun
Consumer Products
GlaxoSmithKline Lifestyle
Merck Sharp & Dohme Caylabne Bay Resort
L’Oreal Robinsonsland
Fashion 21 Filinvest
Fashion Technology
Team Manila Blue
Kickers Epson
Zoo York
Penshoppe Schools
Bratpack DLSU
Oakley GCIC
TMA Homeschool
Food / Restaurant
I-on Energy Drink Arts / Events
Nestle Ballet Philippines
Toblerone CCP
Silent Film Festival by
Media Goethe-Institut
Jack TV Museum Foundation
Magic 89.9 Worldbex
MTV
Chalk Magazine Others
GMA Create Abundance
ETC VISA
Velvet MIHCA
6
Singapore Tourism Board
Music Tourism Authority of Thailand
Warner Music

9. Consumers actively
seek out what is new on
YOCard standees…
7

10. YOCard @ Bookstores, Retail
Shops, Entertainment Venues
8

11. YOCard @ Cafes, Restaurants
Museums, and Activity Areas
9

12. YOCard @ Locations you
want. We deliver according to
requests
10

13. Features on:
Inquirer
Homestyle
Philippine Star
Spot.ph

15. Get Noticed
Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX
CONCEPTS
This is YOUR opportunity for indoor VISIBILITY / BRANDING
And remember that consumers KEEP a YOCard.

16. be PLAYful!
Have fun
Creativity wins you points
17

17. DEMOGRAPHICS
Age 21-29 years old
Secondary Market 15-20 years old, 30-35 years old
Economic Class Class AB and C
39% Students
13% Part-time / Casual
46% Full Time Professionals
- Managers
- Advertisers
- Marketers
- Business Owners
Occupation 2% Unemployed / Retired
Geographic
Location Metro Manila
Nationality Filipino / Foreigners
18

18. • 41% are used as bookmarks or displayed on notebooks
• 40% are passed on or sent to friends
• 36% of YOCards are kept for date or info reference
• 22% are displayed at work or home
• 5% kept as collection

19. Rate of Influence and Persuasiveness of YOCard
They have clever ideas 42%
Visited featured website 41%
You can take them home 38%
Supported an Advocacy 35%
Good source of
31%
Attended an event 29% information
Availed incentives 24% They keep me up to
28%
date
Bought a product 23%
They have great pictures 23%
Requested more 21%
information They are useful 12%
They are easy to find 8%

20. Creatives + Layout
Printing
Distribution
Monitoring
Report

28. VISA 2009
- 120,000 pcs YOCards
- Series Postcards
- Promo and Branding Campaign
Consumer Feedback
- Collectible and clever ads
- Passed on to friends and family
with a personal message at the
back
- Excited to join the car promo

29. Cervical Cancer Campaign
GlaxoSmithKline
2008-2009
X Out Cervical Cancer and Laban ni Maria
are the two highest picked up postcard in the
history of YOCard.
Testimonial
I personally love Yocards and I always try to pick
one up every time I see a good design so I can add
it to my postcard collection. But more than that,
Yocards also help us get the word out about good
causes such as cervical cancer awareness. Thanks
Yocard for being part of the fight!
-Gita Luz
Campaigns Social Response

31. An attractive and effective medium that provides
vacationers, tourists and local travelers with information
and discount offers for:
LOCAL ATTRACTIONS RESTAURANTS
RETAIL OUTLETS SERVICE OUTLETS
OTHER VENUES

32. China
Slovenia

33. Available in US
Locations:
Bellevue Hilton
Hyatt
Crowne Plaza
Seattle Hotel
Marriot
Holiday Inn
Times Square Information
Center
Macy’s Visitor Center
Sheraton
Ripley’s Believe it or Not

34. Color Code
Title / Sub-title
Description
Front Visual
Back logos
Brief Description
Photo
Map
Complete Address / Nos

36. cONnect…
This is a way for you to…
get attention
promotion
build unique relationships
get interactive

41. Pocket Philippines Site

42. • 1 impression hit every
0.5 minute
• Average of 3,000 pick-
ups every week per
design
• 1 person picks up 2-6
postcard designs at a
time
• Most pick up a Freecards at least once a
month. A lot of them even go back to the
stands twice a week!

44. A VISUAL POP CULTURE EXPERIENCE WITH A TOUCH OF ECLECTIC MIX,
TRENDINGS AND INNOVATIVE NEWS.
IT’S A PASSION IN THE MAKING & A LIFESTYLE OF FOLLOWING.

45. HELLO WORLD! Let’s plummet ahead of the universe.
HELLO IN THE KNOW is your global watch on the latest and the bestest
trends, innovation, positive ideas and news. From design, green living to
style and the most random topics there are that can catch a phenomenal
wave. We just want to you to know.
We at Hello Lab envision a global nation of passion exchange; exploring
schools of thoughts that flow coast to coast. We offer the freedom to quench
bestial appetites for exploration and discovery.
culture. lifestyle. passion

48. • editorial feature
• video
• events
• content integration
• cube space

49. guerilla exclusive indoor billboard small entity, BIG impact
collected sought after unique targeted self-
selected passed on trusted subtle next wave

50. Book a Campaign with us.
Call 376 5357 or 58
or email at
info@yocardonline.com