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World Class Coffee Event

“ Discover the World ”

China Int’l Cafe Show 2014
August, 8(Fri)~10(Sun), 2014
China International Exhibition Center , Beijing, China
Organizer : EXPORUM, CIEC
World Class Coffee Event

Why Chinese Market?
Chinese tea-drinking culture turns to Coffeeholic
Mintel reported that packaged coffee market is increasing 18% each year
since 2007. The market is expected to grow by 75%, about 2.3 billion
dollars by 2017.
Coffee Market in China is expected to grow as there will be higher
demand on coffee among young generation.

Analysis Of China Coffee Market
China, the traditional tea-drinking country and the world's second largest
beverage market, is changing coffee-drinking country with enormous
people demand.
China’s coffee market has grown by an estimated 10-15% annually in
comparison to the worldwide average of just 2% over the past decade. In
2010, for instance, the coffee consumption in China was roughly 50,000 tons.
Since, as the consumption rate is constantly growing, some analysts predict
that this number could reach 300,000 tons annually by 2020.
■ China’s Coffee Consumption
8
7
5
4

7.0

6.4

6

4.2

4.8

5.2
4.5

5.8
5.0

5.4

8.0

7.5
6.3

6.8

5.8

3
2
1
0

2009 Year

2010 Year

2011 Year

2012 Year

2013 Year

■Production(10-thousand) tons ■Demand(10-thousand) tons

02

China Int'l Cafe Show 2014

2014 Year

2015 Year

(Source : 中国国家信息中心)
www.cafeshow.com.cn

China, the Niche Market of
Coffee Industry
2014, the Perfect Time to Penetrate the
China market
China International Cafe Show is ready to support
your business as a partner, providing you with the
golden opportunity to expand your business, into
new global market, China.

Discover your business at

Cafe Show China

Discover the World

03
World Class Coffee Event

Show Profile
Title : China International Cafe Show 2014
Period : August 8th(Fri) ~ 10th(Sun), 2014 (3days)
Venue : China International Exhibition Center (CIEC)
Hall 2, 3, 4, Beijing, China
Organizer : EXPORUM, CIEC
Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe
Interior, Consulting, Franchise, Start up, Kitchen home
appliances
Special Activities
· Cafe Show China Barista Championship
· Cupping Training Station (Espresso, Cupping, Brewing, Roasting, Latte Art)
· Sweet Class
· Gelato Demonstration
· Cafe Show Semiar
· Smart Home Cafe Life Zone
· Coffee Art Exhibition
Concurrent Event : Seminar, Theme Zone, etc.

04

China Int'l Cafe Show 2014
www.cafeshow.com.cn

Memories Of Cafe Show China 2013
Title : China International Cafe Show 2013
Theme : Taste the World
Period : August 9th(Fri) ~ 11th(Sun), 2013
Venue : China International Exhibition Center(Hall 2, 3) Beijing, China
Organizer : EXPORUM, CIEC
Vistor Records : 20,000
Participants : 80 Exhibitors (11 Countries)
Brazil, China, Colombia, India, Indonesia, Italy, Japan, Korea,
Philippines, Singapore, Vietnam
Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe
Interior, Consulting, Franchise, Start up, Kitchen, Home
appliances
Special Event : Export Counseling for Chinese and overseas buyers
Concurrent Event :  afe Show Barista Championship, Coffee Training
C
Station(Cupping, Brewing, Roasting, Secret Sweet Class

Cafe Show China 2013 SURVEY
Exihibitor

Visitor

Q. Would you participate Cafe Show China 2014?
		
72% Of course, I will Participate!
20% Positively Considering
8% I have not decide yet!
0% No, I will not!
Item Survey
			
25% Machine  Equipment
10% Tea
9% Raw Material
4.5% Bakery  Dessert
3.5% Kitchen Home Appliance
3% Beverage  Liquor
3% Etc
2% Media 	

40% Coffee

Q. Would you Participate next Cafe Show 2014?
				
91% Yes, I will
9% Considering

Discover the World

05
World Class Coffee Event

Why Cafe Show China
Seoul Int'l Cafe Show, internationally recognized as “Asia No.1” will launch
its 2nd edition in China
Held at the world's most potential coffee market, China
Business platform for food  beverage industry professionals around the world
A place to share the information base on the new trend and culture of
Chinese coffee industry
China International Exhibition Center, central location for global gathering
Co-organizing with the Chinese government-affiliated organization, CIEC
Exhibition Company Limited.

Trend
Show
Brand
Show

China Int'l Cafe Show 2014

Creating higher value-added business for food
 beverage industry

Grand
Show

06

Leading exhibition for sharing global trend and
food  beverage culture

Generating, expanding international business
around the world
www.cafeshow.com.cn

Participation Guide
Application Details
Early-bird Application Due Date: March 28th (Fri), 2014
Benefits Discount: 200USD/booth
General Application Due Date: May 30th (Fri), 2014
Participation Price
Classification

Unit Price

Type 1

Raw Space

US $2,000

Type 2

Space and Shell Stand

US $2,400

Note
1Booth: 3mX3m=9m²

·  ype 1. Space Only : Only comprise the floor space of exhibition. Appoint the contractor and customize your own stand
T
design to suit your needs.
· Type 2. Space and Shell Stand : Shell Stand includes side and rear walls, a fascia board, a carpet, spotlights (100W x 4ea),
a fluorescent lamp (40W x 1ea), an information desk (1ea) and a chair (1ea).
·  dditional stand and displays, electrical installation and other services are not included but can be provided at the
A
exhibitor’s expense.

How to register

1st

Fill out the application, and send us by Fax or E-mail

2nd

Balance payment should be made by no later than May 30th(Fri), 2014

3rd

50% deposit of the total payment should be made within a week after
contract confirmation date.

Payment Due Date
·  eposit the down-payment(50% of the total payment) after the
D
application submission within a week
·  eposit the Balance-Payment (Rest of the total payment) by May 30th
D
(Fri), 2014
·  xhibitors with the Early-bird Application should deposit the total
E
payment by March 28th (Fri), 2014
Payment Detail
Beneficiary
Bneficiary Address
Bank
Bank Address

EXPORUM Inc.
4F Baekyoung Bldg., 151-2 Samsung-dong, Gangnam-gu,
Seoul, Korea(Zip Code : 135-878)
KOREA EXCHANGE BANK
(WORLD TRADE CENTER BRANCH)
159 World Trade Center basement, Samsung-1-dong,
Gangnam-gu, Seoul, Korea
(Zip Code : 135-731) T. 82-2-551-7979

Account No.

650-007890-109

Swift Code

KOEXKRSE

Discover the World

07
Discover the World

Discover the Best Business platform to China with

China International Cafe Show 2014
For inquiries Contact Cafe Show China 2014 Secretariat
EXPORUM
T +82-2-6000-6691/6679
F +82-2-2051-3326
H www.cafeshow.com.cn
E cafeshowchina@cafeshow.com

CIEC
T +86-10-8460-0341
F +86-10-8460-0325
E sunying@ciec.com.cn

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China Int'l Cafe Show 2014 Brochure (en ver.)

  • 1. World Class Coffee Event “ Discover the World ” China Int’l Cafe Show 2014 August, 8(Fri)~10(Sun), 2014 China International Exhibition Center , Beijing, China Organizer : EXPORUM, CIEC
  • 2. World Class Coffee Event Why Chinese Market? Chinese tea-drinking culture turns to Coffeeholic Mintel reported that packaged coffee market is increasing 18% each year since 2007. The market is expected to grow by 75%, about 2.3 billion dollars by 2017. Coffee Market in China is expected to grow as there will be higher demand on coffee among young generation. Analysis Of China Coffee Market China, the traditional tea-drinking country and the world's second largest beverage market, is changing coffee-drinking country with enormous people demand. China’s coffee market has grown by an estimated 10-15% annually in comparison to the worldwide average of just 2% over the past decade. In 2010, for instance, the coffee consumption in China was roughly 50,000 tons. Since, as the consumption rate is constantly growing, some analysts predict that this number could reach 300,000 tons annually by 2020. ■ China’s Coffee Consumption 8 7 5 4 7.0 6.4 6 4.2 4.8 5.2 4.5 5.8 5.0 5.4 8.0 7.5 6.3 6.8 5.8 3 2 1 0 2009 Year 2010 Year 2011 Year 2012 Year 2013 Year ■Production(10-thousand) tons ■Demand(10-thousand) tons 02 China Int'l Cafe Show 2014 2014 Year 2015 Year (Source : 中国国家信息中心)
  • 3. www.cafeshow.com.cn China, the Niche Market of Coffee Industry 2014, the Perfect Time to Penetrate the China market China International Cafe Show is ready to support your business as a partner, providing you with the golden opportunity to expand your business, into new global market, China. Discover your business at Cafe Show China Discover the World 03
  • 4. World Class Coffee Event Show Profile Title : China International Cafe Show 2014 Period : August 8th(Fri) ~ 10th(Sun), 2014 (3days) Venue : China International Exhibition Center (CIEC) Hall 2, 3, 4, Beijing, China Organizer : EXPORUM, CIEC Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material, Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe Interior, Consulting, Franchise, Start up, Kitchen home appliances Special Activities · Cafe Show China Barista Championship · Cupping Training Station (Espresso, Cupping, Brewing, Roasting, Latte Art) · Sweet Class · Gelato Demonstration · Cafe Show Semiar · Smart Home Cafe Life Zone · Coffee Art Exhibition Concurrent Event : Seminar, Theme Zone, etc. 04 China Int'l Cafe Show 2014
  • 5. www.cafeshow.com.cn Memories Of Cafe Show China 2013 Title : China International Cafe Show 2013 Theme : Taste the World Period : August 9th(Fri) ~ 11th(Sun), 2013 Venue : China International Exhibition Center(Hall 2, 3) Beijing, China Organizer : EXPORUM, CIEC Vistor Records : 20,000 Participants : 80 Exhibitors (11 Countries) Brazil, China, Colombia, India, Indonesia, Italy, Japan, Korea, Philippines, Singapore, Vietnam Exhibit : Coffee, Tea, Beverage & Liquor, Bakery, Ice-cream, Raw Material, Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe Interior, Consulting, Franchise, Start up, Kitchen, Home appliances Special Event : Export Counseling for Chinese and overseas buyers Concurrent Event : afe Show Barista Championship, Coffee Training C Station(Cupping, Brewing, Roasting, Secret Sweet Class Cafe Show China 2013 SURVEY Exihibitor Visitor Q. Would you participate Cafe Show China 2014? 72% Of course, I will Participate! 20% Positively Considering 8% I have not decide yet! 0% No, I will not! Item Survey 25% Machine Equipment 10% Tea 9% Raw Material 4.5% Bakery Dessert 3.5% Kitchen Home Appliance 3% Beverage Liquor 3% Etc 2% Media 40% Coffee Q. Would you Participate next Cafe Show 2014? 91% Yes, I will 9% Considering Discover the World 05
  • 6. World Class Coffee Event Why Cafe Show China Seoul Int'l Cafe Show, internationally recognized as “Asia No.1” will launch its 2nd edition in China Held at the world's most potential coffee market, China Business platform for food beverage industry professionals around the world A place to share the information base on the new trend and culture of Chinese coffee industry China International Exhibition Center, central location for global gathering Co-organizing with the Chinese government-affiliated organization, CIEC Exhibition Company Limited. Trend Show Brand Show China Int'l Cafe Show 2014 Creating higher value-added business for food beverage industry Grand Show 06 Leading exhibition for sharing global trend and food beverage culture Generating, expanding international business around the world
  • 7. www.cafeshow.com.cn Participation Guide Application Details Early-bird Application Due Date: March 28th (Fri), 2014 Benefits Discount: 200USD/booth General Application Due Date: May 30th (Fri), 2014 Participation Price Classification Unit Price Type 1 Raw Space US $2,000 Type 2 Space and Shell Stand US $2,400 Note 1Booth: 3mX3m=9m² · ype 1. Space Only : Only comprise the floor space of exhibition. Appoint the contractor and customize your own stand T design to suit your needs. · Type 2. Space and Shell Stand : Shell Stand includes side and rear walls, a fascia board, a carpet, spotlights (100W x 4ea), a fluorescent lamp (40W x 1ea), an information desk (1ea) and a chair (1ea). · dditional stand and displays, electrical installation and other services are not included but can be provided at the A exhibitor’s expense. How to register 1st Fill out the application, and send us by Fax or E-mail 2nd Balance payment should be made by no later than May 30th(Fri), 2014 3rd 50% deposit of the total payment should be made within a week after contract confirmation date. Payment Due Date · eposit the down-payment(50% of the total payment) after the D application submission within a week · eposit the Balance-Payment (Rest of the total payment) by May 30th D (Fri), 2014 · xhibitors with the Early-bird Application should deposit the total E payment by March 28th (Fri), 2014 Payment Detail Beneficiary Bneficiary Address Bank Bank Address EXPORUM Inc. 4F Baekyoung Bldg., 151-2 Samsung-dong, Gangnam-gu, Seoul, Korea(Zip Code : 135-878) KOREA EXCHANGE BANK (WORLD TRADE CENTER BRANCH) 159 World Trade Center basement, Samsung-1-dong, Gangnam-gu, Seoul, Korea (Zip Code : 135-731) T. 82-2-551-7979 Account No. 650-007890-109 Swift Code KOEXKRSE Discover the World 07
  • 8. Discover the World Discover the Best Business platform to China with China International Cafe Show 2014 For inquiries Contact Cafe Show China 2014 Secretariat EXPORUM T +82-2-6000-6691/6679 F +82-2-2051-3326 H www.cafeshow.com.cn E cafeshowchina@cafeshow.com CIEC T +86-10-8460-0341 F +86-10-8460-0325 E sunying@ciec.com.cn