- How did your app turn out to be uninspiring?
- Avoid making a self-destructive app
- Learning from stories of failures and plan your route to developing a successful app
Read the blog post: http://2359media.com/2013/07/the-top-mistakes-clients-make-when-building-their-app/
4. âMore than 50% of apps
have less than 1000
downloadsâ
âit found that 26% of the
time, customers never launch
a mobile application they've
download more than onceâ
Tuesday, June 25, 13
6. Existing Process
Up until this point, we have no idea
what our customers are thinking
boss
customers
Team Brainstorm for Features
Tuesday, June 25, 13
SpeciïŹcation
Software development
Internal
Validation
External
Validation
7. the butterfly effect
2. Value Proposition
3. Differentiation
4. Marketing Plan
Tuesday, June 25, 13
8. Design & Dev Team
Business Team
boss
Imaginary
USER PERSONA
Tuesday, June 25, 13
9. Why should I exist?
For (target persona) who needs (articulate use case),
(App X) is the (market context) that
(benefit delivered)
unlike (closest competitor),
App X (why you are better)
Tuesday, June 25, 13
10. LINE IM app
For (guys) who (want to impress girls)
(Line) is a (IM App)
that (enables a more emotional IM experience)
unlike (Whatsapp)
Line has (many cute icons to help you better express
yourself)
Tuesday, June 25, 13
11. And then after launch
No one knows about it
Stop...
Tuesday, June 25, 13
16. Hypothesis - Identifying risk: key assumptions we have about
our users that if it is found to be false, the product fails.
User Persona - Building an indepth profile of the user. This
includes demograpics, behaviour, and aspirations.
Interview - Conversation topics, prompts and other
techniques to validate the crafted user persona.
Use Case - Brainstorming of benefits that the user could
derive from using the product, based on the validated
persona.
Features - Brainstorming of features according to the use case
that will bring the highest user satisfaction.
Metrics - Trackable KPIs that would indicate the success (or
failure) of the product.
Tuesday, June 25, 13
17. Crafting User Persona
First Session
*Interviews will happen between First and Second Session
Use case, Features and
Metrics
Second Session
Tuesday, June 25, 13