Do you want to dig in deep about CLASSMATE Brand? This Portfolio gives you all information about how Classmate works on Online Platform to Promote it's wide range of products in the market. So, Let's Stay Connected Digitally to know About Digital Market.

1. DIGITAL MARKETING
PROJECT
ON

2. CONTENTS

3. BUSINESS
IDENTIFICATION
&
IT’S POTENTIAL
MARKET

4. BRAND
STORY-TELLING

5. LOGO TRANSITION
1 2 3
45

6. “2020 & 0nwards………
Journey Continues”

7. TARGET AUDIENCE

8. DEMOGRAPHY TIMING Device Usage Location Platform
Morning
(8:00AM)
Afternoon
(3:00PM)
Evening
(6:30PM)
I
N
D
I
A
Target Audience Identification
Table

9. CUSTOMER BEHAVIOUR
RESEARCH ANALYSIS
CUSTOMER
BEHAVIOUR
PROCESS

10. BUYER’S PERSONA
PROCESS

11. FACTORS AFFECTING
BUYER’S PERSONA

12. CUSTOMER FEEDBACK
FORM

13. KEYWORD
RESEARCH &
ANALYSIS REPORT
Keyword
Research
Process

14. KEYWORD
RESEARCH TOOLS

15. TARGET KEYWORD ANALYSIS
S.NO
Target
Keywords Match
Type
Average Monthly
Searches Competition Mapped
URL
1 [Classmate] Exact Match
Modifier
17,20,00,000 High https://www.classmateshop.com/
2 [Classmate
Notebook]
Exact Match
Modifier
93,00,000 Medium https://www.classmateshop.com/
3 +Classmate
+3D+Notebook
Broad Match Modifier 19,90,000 Medium https://www.classmateshop.com/cla
ssmate-customised-
notebooks/select-pages
4 +Customize+
Notebook+
Classmate
Broad Match Modifier 7,81,000 Medium https://www.classmateshop.com/cla
ssmate-designer-notebooks
5 +Avenger
+Notebook
+Classmate
Broad Match Modifier 6,35,000 Medium https://www.classmateshop.com/cla
ssmate-designer-
notebooks/Avengers

16. S.NO TARGET
KEYWORD
MATCH
TYPE
AVERAGE
MONTHLY
SEARCH
COMPETITION MAPPED URL
6 [Classmate Paperkraft] Exact Match Modifier 1,02,000 Low https://www.classmateshop.com
/paperkraft-notebook-series
7 [Drawing Notebook] Exact Match Modifier 7,71,00,000 High https://www.classmateshop.com
/classmate-customised-
notebooks/select-pages
8 +Geometry+Box
+Classmate
Broad Match Modifier 14,10,000 Medium https://www.classmateshop.com
/classmate-office-and-school-
stationeries
9 [Classmate Copies] Exact Match Modifier 17,00,000 Medium https://www.classmateshop.com
/classmate-customised-
notebooks/select-pages
10 +Classmate +Notebook
+Distributors
Broad Match Modifier 4,52,000 Low https://www.classmateshop.com
/business-inquiry

17. WEBSITE ANALYSIS
WITH
COMPETITORS
ANALYSIS
Website
Analysis
Process

18. WEBSITE ANALYSIS
TOOLS
1) Google Page Speed Insights Tool
2) Gtmetrix Tool
3) Pingdom Tools
4) WebPage Test Tool
5) Small Seo Tools
6) Woorank Tool
7) Site- Analyzer Tool
8) Seosite Checkup Tool
9) Seo Motor Tool
10) Website Grader Tool

19. COMPETITOR WEBSITE ANALYSIS
TABLE
S.NO POINTERS
1 Logo   
2 Banner Image   
3 Headline   
4 Navigation Bar   
5 Search bar   

20. S.NO POINTERS
6 Content   
7 Footer   
8 Sitemap   
9 Bread-Crum
Navigation
  
10 Call-to-action
(Social Media
Icon)
  

21. GOOGLE ADS
CAMPAIGN SET-UP &
BIDDING STRATEGY

22. GOOGLE ADS CAMPAIGN
STRUCTURE

23. GOOGLE ADS CAMPAIGN
SET-UP PROCESS

24. TYPES OF AD-EXTENSION
S. No.
MANUAL
AD-EXTENSION
AUTOMATED
AD- EXTENSION
1 Site Link Extension Automated Call Extension
2 Location Extension Automated Message Extension
3 Affiliate Extension Dynamic Site Link Extension
4 Call Extension Dynamic Structured Snippet Extension
5 Message Extension Automated Location Extension
6 App Extension Seller Rating Extension
7 Call-Out Extension Dynamic Call-Out Extension
8 Structured Snippet Extension
9 Price Extension
10 Promotion Extension

25. TYPES OF BIDDING
STRATEGIES
 Target Cost Per Acquisition (CPA)
 Target Return On Ad Spend (ROAS)
 Maximize Clicks
 Enhanced Cost Per Click (CPC)
 Maximize Conversion
 Manual Bidding
 Target Search Page Location (TSPL)
 Cost Per Thousand Impression (CPM)
 Cost Per Thousand Viewable Impression (vCPM)
 Cost-Per- View Bidding (CPV)

26. AD COPY:1
Final URL: https://www.classmateshop.com/
Headline 1: Classmate - DESH BHAKTI JAGANI HAI !
Headline 2: Get 10% Off on selected Products.
Display Path: https://www.classmateshop.com/Notebooks/Colours/Pencils/
Description: Classmate brings Joy to your Home | Republic Day Enjoy our Sale & Get Discount on
selected range of Products.
Ad-Extension - Site link Extension: Shop Now | Login/Sign up |
Call-Out Extension: 10% Off|
Bidding Strategy: Maximize Conversion.
For

27. Final URL: https://www.classmateshop.com/
Headline1: This Valentine's Day
Headline2: Surprise your Loved One's
Headline3: Photo Printed Diaries | Classmate
Display Path: https://www.classmateshop.com/Customize/Dairies/Notebooks
Description: Customize Dairies | Perfect Surprise for your Loved one's. Get Customize Photo Printed Dairies
| classmate
AD-Extension- Site link Extension: Order Now | Login/Sign up|
Bidding Strategy: Maximize Conversion.
AD COPY:2

28. AD COPY:OUTPUT

29. EMAIL MARKETING
CAMPAIGN STRATEGY &
PROMOTION

30. EMAIL MARKETING
PROCESS

31. HOW TO WRITE AN
EMAIL COPY
2. Know Your Audience
3. Identify Your Benefit or Value Proposition
4. Pick Your Emotional Appeal
5. Match The Message In Your Email Copy
6. Write Several Options With the Email Subject
Line Tester
1.Identify the topic & purpose of your Email

32. EMAIL TEMPLATE

33. SOCIAL MEDIA
MARKETING

34. SOCIAL MEDIA
CHANNELS
USED BY:

35. SOCIAL MEDIA MARKETING
STRATEGY

36. SOCIAL MEDIA CALENDAR
DAYS Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Caption
&
Hashtag
Do you Believe In
Santa Claus ? This
Christmas ! Surprise
your kids with
Customized Santa
Classmate Notebooks.
#Christmasgifts
#CustomizeNotebooks
#ClassmateNotebooks
Inherit Super
Powers from our
Own Super Hero’s !
Be Marvelous With
Our Own Marvel
3D Customize
Notebooks &
Diaries Get 10%
Off.
# MarvelStudio
#
MarvelNotebooks
# Customize Marvel
Notebooks&Diaries
Enjoy All In One
Classmate Products
On 20% Discount &
Get 4 Notebooks
Free. Hurry up |
Order Now.
#
AllInOneClassmateP
roducts.#
Notebooksclassmat
e. #20%Discount
It’s Time to Measure,
kids. Get Classmate
Geometry Boxes.
Purchase 1 & Get 1
Free. Time to Be
Happy & Start
Measuring.
#GeometryBoxes
#ClassmateGeometry
Boxes
#Classmateshop.
Pens are part of our
daily life. Get
Classmate Octane
Super Duper Pens.
Combo Offer 4 pack
& get 4 pack Free.
Write Your PLANS
with Octane
Classmate Pens.
#Classmateshop
#ClassmateOctaneP
ens #ComboOffer.
Let’s Make Your
FRIDAY Exciting
with Us. Join
“DRAWING
CONTEST” & WIN
exciting Prize.
Classmate Product
Gift Hamper.
#DrawingContest
#ClassmateProduc
ts # JoinNow.
Want to Gift
Something
Special? Then
make sure You
Choose your Very
Own Classmate
Personalised
Diaries &
Notebooks. Make
Someone Feel
Special. Get 10%
Off. #Classmate #
Classmateshop #
ClassmatePersonal
isedNotebook&Dia
ries
Visual
Platform

37. MOBILE MARKETING

38. MOBILE MARKETING
MOBILE APP
LOOK & FEEL

39. MY DIGITAL MARKETING
CERTIFICATES
HubSpot Content Marketing
Certification
Google Search Ad Certification

40. Online Marketing
fundamentals certification
Email Marketing
Certification

41. Google Analytics
Certification

42. ACKNOWLEDGEMENT
I express my sincere gratitude to the Director
Mr. A.D Singh and my faculty Parijat Dhar, for
guidance. I am grateful to my friends for their
help. Also I would like to thank my family for
their never ending support.

43. THANK YOU
“Let’s Stay Connected Digitally”