The SOOMLA Project's mission is to help mobile game developers build better economies more quickly. We have gathered 5 mistakes that most 1st time mobile game developers do. We are hoping to help people avoid them.

1. 5 MISTAKES WITH
VIRTUAL ECONOMIES
Yaniv Nizan, Dec 2012

2. Mistake 0 – No Virtual Economy
90% of Revenue is in Selling Coins
Users spend over 50% of the time in the store

3. Mistake 1 – Focusing on Selling
Focus on
Earning
Game Soft
Play Store
• Increased User Engagement
• Users will buy if they have coins

4. Mistake 2 – Balance = 0
• Give users some coins
• Show them the Store before the game

5. Mistake 3 – Goods lasts forever
• Rentable or consumable are Better
• Opportunities for tweaking
• Sell Everlasting items only for hard
currency

6. Mistake 4 – Single Currency
• Having 2 or 3 currencies gives more
opportunity for tweaking
• Allows some of the goods to be
purchasable only with real money

7. Mistake 5 – Boring
• Users should be exposed to new goods as
they progress in the game

8. MORE INFO AT –
BLOG.SOOM.LA
PROJECT@SOOM.LA Yaniv Nizan, Dec 2012