The 5W's of the yMedia Challenge:
What is the... yMedia Challenge?
Who is involved...
Where does it take place...
When does it take place...
How can you get involved...
Value Proposition canvas- Customer needs and pains
yMedia Challenge - The 5 W's
1. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
Connecting tertiary students with
community groups and top businesses
through new media projects
yMedia
Challenge
2. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
WHat is the ...
YMEdia
Challenge?
// Tertiary Students
// Community Groups
// Agency Mentors
// New Media
3. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
WHy do we Have it ...
Tertiary Students need:
Real world work experience
Community Groups need:
Help with their
‘digital/design/marketing’
side of things on a
small/no budget
4. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
WHo is involved ...
Community Groups:
Submit a project
+ Tertiary Students:
Develop the solution
for the project
+ Agency Mentors:
Oversee and guide
the project
+ Top Businesses:
Financially support the project
= yMedia Challenge
5. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
WHere does it take place ...
// 2007 | 2008 | 2009 | 2010
// Online & Offline
// Anywhere & Anytime
// But we’ll be there to support you
6. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
WHEN does it take place ...
// Start - June 2010
// Duration - 8 weeks
// End - August 2010
// yMedia Awards Ceremony
7. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
How can you get involved?
www.ymediachallenge.co.nz
info@ymediachallenge.co.nz
> Follow us on ‘Twitter’
> Become a fan on ‘Facebook’
> Subscribe to our ‘Blogs’
> Checkout our photostream on ‘Flickr’
8. info@ymediachallenge.co.nz
www.ymediachallenge.co.nz
Changing Media | Changing Minds
Connecting tertiary students with
community groups and top businesses
through new media projects