Tweetag pitch made for the Plug and Play conference at San Francisco 28 May 2009

1. “We help online medias get the most out of Twitter”
Plug and Play
May 2009

2. Twitter is still
a closed world
Blogosphere Microblogosphere
Bloggers Microbloggers
5% 99%
Readers of blogs Readers of microblogs
95% 1%
No au die nc e ou tside
ac tive t wi tte r use rs

3. We open Twitter
to the masses
Blogosphere Microblogosphere
Bloggers Microbloggers
5% 5%
Readers of blogs Readers of microblogs
95% 95%
We target this
new mass market

4. Our technology
Automatic
tagging
Mix real-time a subset Tweetag semantic
of chosen t witterers technology
{
Topics: plane Hudson passengers victims
I'm coughing, I think I have the swine flu I'm a reporter covering the event.
No I'm kidding, just a cold Gettin' ready
1 minute ago from mobile 1 minute ago from mobile
Just saw a air plane in the Hudson
Look at that! http://twitpic.com/3fds5
2 minute ago from mobile 2 minute ago from mobile
Eating a continental breakfast with mashed Usually such planes have a capacity
potatoes. Who cares? of 350 passengers
2 minute ago from desktop 2 minute ago from mobile

5. Our products
Widgets Twitter portals
for integration within for new real-time
existing online medias online medias

6. Our products
Enrich your website with real-time content
straight from legitimate people.
Faster and cheaper.
✓ Increase stickiness of your website
✓ Generate more page views
Widgets
for integration within
existing online medias

7. Our products
Widgets Twitter portals
for integration within for new real-time
existing online medias online medias

8. Our products
Gather interesting people in one place
and open their thoughts to a larger
audience
✓ You choose the people to include
✓ Visitors don’t have to register on
Twitter
✓ Browsable and searchable Twitter portals
for new real-time
online medias

9. Our clients
Belgium
6M visitors per month 3M visitors per month
France
500k visitors per month 4M visitors per month

10. Our clients
> 13M
people in France and Belgium
get valuable tweets on their usual online media
without having to have a twitter account
... and growing

11. Meet the parents
Xavier Damman - CEO
http://www.linkedin.com/in/xavierdamman
Engineer in computer sciences (BSc hons.)
Founder of TRIBAL.be and Dynasite.be
Arnaud Coomans - CTO
http://linkedin.com/in/acoomans
Engineer in computer sciences (BSc hons.)
Expert in network and security
IT Consultant at Axen
Olaf Witkowski - Semantics expert
http://www.linkedin.com/in/olafwitkowski
Engineer in artificial intelligence (BSc hons.)
Expert in natural language recognition
Teaching/Research assistant at UCL-ISYS
Member of Sheffield NLP Research Group
Member of MIT Khipu Research Group

12. Next steps
1. Open an office in SF
2. Seek local partners and funding
3. Help US online medias get the most out of Twitter
4. Allow anyone to create their own real-time online media
(twitter thematic portals)

13. http://tweetag.com
Xavier Damman Arnaud Coomans Olaf Witkowski
xavier@tweetag.com arnaud@tweetag.com olaf@tweetag.com
+32 (0) 496 10 49 82 +32 (0) 474 94 06 95