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Xavier Damman
                                @xdamman




                                      Storify
Xavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman   Copyleft Xavier Damman- October 2011
A story of
collaboration
August 23rd, 1966 - first picture of Earth from the Moon - NASA
December, 2010 - data visualization of human beings connected to one another on Facebook
Social media




800M+ people
Social media




800M+ voices
Photo by ahmadhammoudphotography on flickr
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
“Everybody is a reporter”
New world
New opportunity
“Those voices are
 lost in the noise,
 quickly forgotten,
 wasted”
Capture the signal   Amplify it
Social media
A distribution channel
          New content
New content




New content
New content


Social media
As a source
Publitweet
http://lesoir.be
First Belgian Newspaper
4M visitors per month




                       Copyright 2010 Publitweet.com, Kwenti, inc
http://lemonde.fr/europe
   300,000 monthly
    unique visitors
    1.3M page views




                      Copyright 2010 Publitweet.com, Kwenti, inc
“Ask for money, you’ll get advice
 Ask for advice, you’ll get money”
$10,000
Northen California’s largest
       newspaper
3M monthly unique visitors




                       Copyright 2010 Publitweet.com, Kwenti, inc
@burtherman   @xdamman
@burtherman   @xdamman
 Former AP      Engineer
  reporter    entrepreneur
@burtherman         @xdamman
   Former AP           Engineer
    reporter         entrepreneur

Californian accent   Belgian touch
IBBT iMinds 2011 - Story of Storify, a story of collaboration
Traction
Current customers:



                                                           and other sites

                                                          18,844,250



 News widgets
    served




                                           2,754,571
     1,397,176                1,437,267
                 530,173

     Jan. 2010   Feb. 2010    March 2010   April 2010   May 2010 (est.)
“People don’t resonate
 with algorithms”
“Algorithms enable people
 they don’t replace them”
How?

Capture       Amplify

          ?
Storify
reinventing storytelling
   with social media
33
Attribution
                           preserved
           Drag and
             drop
           elements
Search
                               User
multiple
                              added
sources
                               text




                      33
Typewriter
for social media


              34   http://mountain-mafia.com/TypewriterScene.jpg
“
     Come grab a free
     Belgian chocolate
     at our booth!
     #tcdisrupt




35
$2,000,000
“It takes time
 to become an overnight success”
Public Beta launched April 25
18 of
             US news sites
             use Storify
the top 20
Awards



100 “brilliant companies”          SXSW startup
         for 2011                competition winner
                            40
“Scarcely a year into its existence,
  Storify has become so essential
the word storify has become a verb”
         -Citation on Storify’s Knight-Batten Grand Prize award for innovation in journalism
“We enable people
 to make sense of social media”
“We enable people
 to tell the stories that matter”
“We enable people
 to move information
 from people who share it,
 to people who need it”
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
Use cases
Reporting from the street
Built stories with curated
social media when its
news vans could not
reach the hurricane in
New England.

The audience responded
in huge numbers.


                             49
50
“
This is where I got married. And my best
friend's kid went to school. St. Mary's in
#Joplin. Crazy.
                             Wallace Wilson
                                   @wallacewilson
                       http://yfrog.com/h28y1ywj - May 23rd, 2011
High system




Low empathy                 High empathy




              Low system

                  53
54
55
Use cases
Steve Jobs
57
58
59
Use cases
Live blogging
Live blogging
#DSK from
New York
        Paris




                61
Top politicians and NGOs
use Storify
63
64
Top brands
     use Storify




65
Use cases
Covering conferences
IBBT iMinds 2011 - Story of Storify, a story of collaboration
September 13th, 2011




THE #TCDISRUPT DAILY
The Conference's Best Social Media




                                                                                                  Comprehensive view of the
                                                                                                  chatter around a conference

                                                                                                  Each day, 100 copies of the
                                                                                                  paper were gone within an
                                                                                                  hour of arrival

                                                                                                  Archived so you’ll never
                                                                                                  forget


                         Is your tweet included here?
      Stop by the Storify booth to pick up your $10 Apple or Starbucks gift card!
Use cases
Personal
Users are making
Storify personal
Imagine   Imagine
          all the people
          on twitter
A story of
collaboration
Between people
who share information
and people who need it
Successful entrepreneurs
opened me their doors
Decision makers
gave me the opportunity to
experiment, fail and learn
People on the street
who share pictures, videos,
quotes
New world
IBBT iMinds 2011 - Story of Storify, a story of collaboration
800M+ people
connected
You are part of
this new world
Be part of the story,
Be part of the story,
       share
Free exchange of
     information
has a positive impact
    on the world
“   Hackers are able to accomplish
    so much in so little time because
    they come from a community
    that's built upon sharing
    knowledge

                        David Kadavy
                                @kadavy
                           September 29th, 2011
Share knowledge
Share knowledge
Open your door
Share knowledge
Open your door
Meet
Share knowledge
Open your door
Meet
Share
Now go excite
some electrons
Now go excite
some electrons

and


change the
world
Thank you
                                                       @xdamman

                                                              #storify

Xavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman      Copyleft Xavier Damman- October 2011

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