1. Lessons learned in
launching
Pinstagram in 2 days
Pek Pongpaet

2. Pek Pongpaet
on twitter
@pekpongpaet

3. impekable
Product, Design & UX

6. +

8. + 2 days

9. =

11. over 200 million
images served

13. Maxed out MixPanel free
plan in 10 hours

14. One month later...

15. iPad App

16. Top 20 Photography &
Video App in 12 Hours

17. Top 20 Photography &
Video App in 12 Hours
Top 10 Photography &
Video App in 24 Hours

18. The Lessons

19. Most people cannot
envision your product

24. Pinstagram

25. Pinstagram

26. Be a remora

27. Timing

31. MOAR INSTAGRAM!

32. Press

33. Make it easy for the Press

34. Have a press kit
Press Release:
What do you get when you combine the most popular
photo sharing app Instagram, recently acquired by
Facebook for a $1 Billion with one of the fastest growing
photo sharing social network, Pinterest? If you were
SIlicon Valley entrepreneurs Pek Pongpaet and Brandon
Leonardo, you'd get together for the weekend and build
Pinstagram, a new way to browse your Instagram photos
on the web using the popular Pinterest style waterfall
layout.
Users of Pinstagram can sign on with their Instagram ID
and immediately enjoy their Instagram feed on the
desktop along with other feeds like the popular feed, their
likes and more. Pinstagram also prominently features a
useful search on the top, something that is buried deep
within the Instagram mobile app. Pinstagram allows you
to easily promote your Instagram content on Pinterest
with the Pin button that lets you pin your photos on
Pinterest.

35. Have a good story

36. +

37. 2 friends
+

38. 2 friends
2 brands
+

39. 2 friends
2 brands
2 days+

40. 2 friends
2 brands
2 days
1 great story
+

42. Distribution

44. 800,000 Apps

45. Lottery Ticket

46. BUILD A LIST

47. Want the iPad version?
Give us your email

48. List Stats

49. List Stats
•over 4000 emails

50. List Stats
•over 4000 emails
•open rate of 58%

51. List Stats
•over 4000 emails
•open rate of 58%
•industry avg of 16%

52. Measure Everything

53. 10
Avg PageViews

54. Friction
scrolling > liking > commenting
100x 10x 1x

56. Dont hide
things

58. 70% use portrait mode

59. INTERNATIONALISE

60. Tell people what to do

61. <3%

62. >33%

63. Kill Features

65. follow
@low_selfesteem
plz!

66. Like my
photo
follow
@low_selfesteem
plz!

67. Like me!
Like my
photo
follow
@low_selfesteem
plz!

68. Like me!
Follow me!
Like my
photo
follow
@low_selfesteem
plz!

69. Just do it

70. Questions?

71. Info
@pekpongpaet on twitter
Pictacular website
iPad App
Android App
contact: pek@impekable.com