Slides accompanying Pek Pongpaet's talk on User Experience concepts given at Galvanize Fort Collins

1. E L E M E N T S O F U S E R E X P E R I E N C E
F O R M O B I L E C O N S U M E R S
P E K P O N G PA E T
G A LVA N I Z E F O R T C O L L I N S
O C T O B E R 2 7 , 2 0 1 6

2. Pek Pongpaet

5. 6 Mortal Kombat Games

6. ENGINEER -> DESIGNER -> SMALL BIZ

7. M E N T O R

8. A B O U T I M P E K A B L E
I M P E K A B L E B E L I E V E S G R E AT P R O D U C T S A D A P T A N D
C H A N G E W I T H T H E I R U S E R S .
W E B A L A N C E H U M A N - C E N T R I C D E S I G N VA L U E S W I T H
D Y N A M I C P R O D U C T D E V E L O P M E N T.
Ideation Design Development

9. 39M users
I M P E K A B L E C L I E N T S

10. I M P E K A B L E S TAT S
30
people
200+
projects
4
years
10
Fortune 500
100+
Clients
7
countries

11. I M P E K A B L E
Elements
of UX

12. Si
Simplicity
I M P E K A B L E

13. Tip #1: Simplify Steps
Apple Maps
So many steps!

14. Google Maps: Less steps
Tip #1: Simplify Steps

15. M A N Y S T E P S

16. L E S S S T E P S

17. On
Onboarding
I M P E K A B L E

19. Us
Usability
I M P E K A B L E

20. U N U S A B L E
I M P E K A B L E

21. 8 5 % P R E F E R R E D C L E A R R X O V E R
C O N V E N T I O N A L L A B E L S
TA R G E T C L E A R R X

22. En
Engagement
I M P E K A B L E

23. I N S TA G R A M
N O T I F I C A T I O N S

24. D U O L I N G O
B A D G E S

25. F I T B I T
C H A L L E N G E S

26. N I K E
L E A D E R B O A R D S

27. E L I M I N AT E D E A D E N D S
E N G A G E M E N T

28. I N F I N I T E S C R O L L

30. D E A D E N D
E N G A G E M E N T
I M P E K A B L E

31. N E V E R E N D I N G
E N G A G E M E N T
I M P E K A B L E

32. E L I M I N AT E D E A D E N D S
E N G A G E M E N T

33. N O D E A D E N D S

34. F I X L E A K S
E N G A G E M E N T

35. K E E P U S E R S I N S I D E T H E A P P
F I X L E A K S
+

36. K E E P U S E R S I N S I D E T H E A P P
F I X L E A K S
+

37. Fl
Flow
I M P E K A B L E

38. flow: a mental state characterized by
a distorted sense of time, a lack of
self-consciousness, and complete
engagement in the task at hand
I M P E K A B L E

39. D E S I G N I N G F O R F L O W

40. A N G R Y B I R D S S T A T S
D E S I G N I N G F O R F L O W
2 billion downloads
12 million copies sold
highest downloaded freemium game
I M P E K A B L E

41. # 1 : S E T C L E A R G O A L S
D E S I G N I N G F O R F L O W
I M P E K A B L E

42. # 2 : P R O V I D E I M M E D I A T E F E E D B A C K
D E S I G N I N G F O R F L O W
I M P E K A B L E

43. # 3 : M A X I M I Z E
E F F I C I E N C Y
D E S I G N I N G F O R F L O W
I M P E K A B L E

44. # 4 : A L L O W F O R D I S C O V E R Y
D E S I G N I N G F O R F L O W
I M P E K A B L E

45. Vr
Virality
I M P E K A B L E

46. vi·ral·i·ty: vīˈralətē/ the tendency of a
product, image, video, or piece of
information to be circulated rapidly and
widely from one Internet user to another; the
quality or fact of being viral

47. C A N D Y C R U S H
V I R A L I T Y
I M P E K A B L E

48. C A N D Y C R U S H
V I R A L I T Y
I M P E K A B L E

49. Gm
Gamification
I M P E K A B L E

50. D U O L I N G O
G A M I F I C A T I O N

51. P I A N O T I L E S 2
G A M I F I C A T I O N

52. De
Delight
I M P E K A B L E

53. C O N T E N T I S K I N G

54. Z O O M T R A N S I T I O N S

55. YA H O O W E AT H E R B L U R

56. C U S T O M L O A D I N G W H E E L

57. C U S T O M L O A D I N G W H E E L

58. PA R A L L A X S C R O L L

59. PA R A L L A X S C R O L L

60. On
Onboarding
Fs
Focus
Si
Simplicity
VrFl
Flow
Gm
Gamification
En
Engagement Virality
Us
Usability
De
Delight

61. G E T I N T O U C H
D O N ’ T B E A S T R A N G E R
pek@impekable.com
650.733.6006
http://www.behance.net/impekable
http://www.dribbble.com/impekable
and download Marquee Movies