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2011 Brands and Women Bloggers ,[object Object],Influencer Partnership Study,[object Object],by BlogFrog and The Social Studies Group,[object Object],Holly Hamann,[object Object],Co-founder, BlogFrog,[object Object],holly@theblogfrog.com,[object Object],Wendy Scherer,[object Object],Partner, The Social Studies Group,[object Object],wscherer@socialstudiesgroup.com,[object Object],Copyright BlogFrog, Inc. All Rights Reserved,[object Object]
2011 Brands and Women Bloggers Study,[object Object],Research objectives………………………….………3,[object Object],Methodology…………………………………….……..4,[object Object],Key Findings……………………………………….…….5,[object Object],Survey demographics……..………….……….……6,[object Object],What do women bloggers want?..............15,[object Object],Bloggers’ brand experience…………………….19,[object Object],Top rated brands……………………………….……24,[object Object],2,[object Object]
Research Objectives,[object Object],Learn what the ideal brand partnership looks like from the female blogger perspective.,[object Object],Learn which product categories are most desirable.,[object Object],Gauge how trust and social good influence bloggers’ partnership choices.,[object Object],Measure how effective brands currently are at connecting, pitching, and compensating women bloggers. ,[object Object],Determine which brands are the most successful at forming women blogger partnerships.,[object Object],3,[object Object]
Methodology,[object Object],Sample: ,[object Object],Survey fielded across 50,000 BlogFrog network members representing 6MM+ audience.  95% female membership.,[object Object],Timing:,[object Object],[object Object],Margin of Error:,[object Object],[object Object],Size (n):   ,[object Object],[object Object],Survey design and methodology:,[object Object],[object Object],4,[object Object]
Key Findings,[object Object],Nearly 2/3 of bloggers reject at least half of the brand pitches they receive.,[object Object],Social good matters.  Campaigns that include an element of social good increase trust levels for 56% of bloggers surveyed.,[object Object],Women bloggers want long-term, deeper relationships with a few special brands.,[object Object],Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation.,[object Object],As consumers, women bloggers are highly influenced by other blogs.  93% have purchased a product based on brand information found on a blog or online community.,[object Object],Bloggers who spend 6 or more hours a week engaging with other blog communities show a correlated increase in revenue.,[object Object],5,[object Object]
Survey Demographics,[object Object],6,[object Object],(n) = 2,067,[object Object]
Survey Demographics,[object Object],73% of bloggers surveyed are moms,[object Object],7,[object Object],(n) = 2,066,[object Object]
Core Blog Categories,[object Object],Top “Other” categories:,[object Object],[object Object]
Beauty
Books
Faith/Religion8,[object Object],(n) = 6,524, respondents could choose more than one  ,[object Object]
Mobile Use ,[object Object],Time spent PER DAY engaged in social media from mobile phone,[object Object],9,[object Object],(n) = 1,570 of those who engaged in social media from mobile phone. ,[object Object]
Hours per week spent working on own blog ,[object Object],10,[object Object],(n) = 2,251,[object Object]
Hours per week spent engaged with other blogs ,[object Object],Bloggers who spend 6 or more hours per week engaging with other blog communities show a correlated increase in revenue.,[object Object],Hours per week,[object Object],11,[object Object],(n) = 2,230,[object Object]
Blog traffic:  unique visitors per month,[object Object],12,[object Object],(n) = 1,539, of those who knew their traffic details.,[object Object]
Blogging as a Business,[object Object],For the 21% earning $1,000 or more, almost all are spending at least 30 hours a week working on their blogs. ,[object Object],67% of respondents think revenue generation is somewhat or very important. ,[object Object],Top revenue-generating blog categories:,[object Object],	1.  Deal/Frugal,[object Object],	2.  Family/Parenting,[object Object],	3.  Food,[object Object],	4.  Lifestyle,[object Object],13,[object Object],(n) = 1,025, of those who generated revenue from their blog.,[object Object]
Bloggers favor brand-sponsored social media and blog campaigns!,[object Object],[object Object]
Less than 2% disliked brand-sponsored social media or blog campaigns.93% have purchased a product based on information they found on a blog or online community. ,[object Object],14,[object Object],(n) = 2,223,[object Object]
What bloggers want in a brand relationship,[object Object],90% of bloggers surveyed were somewhat or very interested in working with brands, provided they were compensated.,[object Object],15,[object Object],(n) = 2,093,[object Object]
Most popular brand categories (view 1),[object Object],16,[object Object]
Most popular brand categories (view 2),[object Object],Technology/Electronics,[object Object],17,[object Object]
What’s TRUST got to do with it?,[object Object],[object Object]
56% of bloggers trust a brand more when a campaign includes an element of “social good” (raising money or awareness for a non-profit or social cause). (2)18,[object Object],1.  (n) = 2,128,[object Object],2.  (n) = 2,099,[object Object]
How brands are reaching out to bloggers ,[object Object], In-person relationship opportunities are under-utilized,[object Object],58% of bloggers have been approached by a brand to work on a campaign,[object Object],19,[object Object],(n) = 3,322 respondents could choose more than one.,[object Object]
Effectiveness of brand pitches,[object Object],Number of brand pitched received by bloggers each year,[object Object],[object Object]

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