For more information, visit: http://www.wordstream.com Did you know that mobile searches now account for up to 20% of all pay-per-click ad spend and conversions? If you’re not doing mobile PPC, you’re ignoring 1/5 of your potential market! In our next free webinar, Mobile PPC: Proven Strategies & Untapped Opportunities, WordStream Founder Larry Kim and Jeff Allen, Account Director at Hanapin Marketing, will show you: Why you need to invest in mobile PPC – the time is now! Who's dominating the mobile space – and who’s failing at it Best practices for creating a unique mobile experience You'll also have the opportunity to ask questions and get expert advice on mobile campaign management.

1. Hanapin Marketing & Wordstream
Mobile PPC
Proven Strategies & Untapped Opportunities
Jeff Allen, Account Director, Hanapin Marketing
Larry Kim, Founder & CTO, Wordstream
October 18, 2012

2. Today’s Agenda
• Mobile PPC is necessary and we have the facts
to prove it.
• Case Studies on Mobile PPC
• Bad Examples of Mobile PPC
• Analyzing Mobile PPC and the Technology
used.
• Questions & Answers

3. Speaker introductions
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 5 Years ago, started WordStream
– We’re the provider of the 20 Minute PPC
Work Week and the AdWords Grader
• Jeff Allen
– Account Director at Hanapin Marketing and
writer for PPC Hero.
– ….
– ….
– PPCHero.com is the leading site for PPC Strategies,
News and Information

4. Take part in our live poll
Include the hashtag #ppcblunders in your Twitter tweets, Google
+ status updates, etc.

5. Live Poll Question 1
How long have you been involved with Search Marketing?
#ppcblunders
a) Less than 1 Year
b) 1-3 Years
c) 3-5 Years
d) 5+ Years

6. Live-Poll Question 2
How well do you know Mobile PPC? #ppcblunders
a) What’s Mobile?
b) We’ve thought about it.
c) We have mobile landing pages.
d) We do mobile, but without a strategy.

7. Mobile PPC Facts

8. Why does mobile matter?

9. So why does mobile matter?
Because we are really bad at it.
&
Because you can get a 10-15% increase today
(not in 2015).

10. Larry Case Study

11. 137 links!
2 step, 14+ field form!

12. #SorryMom

13. Using the Information You Have
My Device is an iPhone
My Carrier is AT&T

14. Device specific targeting works
Pre-Device Targeting
Post-Device Targeting

15. 26 Links &
Not one personalized message

16. So Excited!
Not Excited
109 Links Above the Fold

17. Why does mobile matter?
We are better than this.

18. Advertisers Need to Extend Their Hand
Mobile is STILL like desktop PPC circa 2004.
Next is… creating experiences engineered for
mobile that are oddly useful.

19. Experiences Engineered for Mobile
Speed up your site.
– Every 1 second of landing page load delay you lose
7% of visitors on desktop.
– Mobile is likely significantly higher.

20. Increasing Site Speed

21. In Addition to Site Speed
• Segmented traffic
• Spoke to their audience
• No scrolling necessary
• Click to commit

22. Mobile Sites that are Oddly Useful
• Anticipate a need.
– How are mobile users different?
– How do they use their device different than
desktop?
– Can you give them a competitive advantage?

23. Unique Products

24. How to Get Started…
A quick case study.

25. First Attempt at Mobile
Converted 3x Worse!

26. Second Attempt at Mobile
Image
Results:
• 373% increase in conversion rate
• 33% higher conversion rate than desktop
• 18% of all leads come from mobile
• 300% increase in mobile investment
Button Color
Link to Full Site

27. Summary: Mobile PPC
• Mobile isn’t arriving. It’s already arrived. If you’re not
using mobile you’re falling behind.
• When done the right way mobile can have big return.
Your mobile campaigns need strategy. To see the results
you want, plan ahead.
• If you need help with Mobile:
– Contact Hanapin Marketing to manage your (20K/mo spend) campaign –
We’ve already optimized nearly all of our clients for Mobile.
OR
– Contact Wordstream…

28. Live-Poll Question 3
Q: Would you like…
• A free AdWords account audit and help in understanding
your score with a certified AdWords Professional
• A free trial/demo of WordStream PPC Advisor
• A free one-on-one solutions blueprint/account assessment
with Hanapin Marketing (for accounts with over $20,000/
month in spend).

29. Your Questions
Thank you for attending Hanapin Marketin & Wordstream’s webinar on:
Mobile PPC: Proven Strategies & Untapped Opportunities. #ppcblunders
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Sign up for a Free Solutions Blueprint from Hanapin Marketing
http://www.hanapinmarketing.com/solutions-blueprint-
sign-up
Or contact us :
Jeff Allen
jeff.allen@hanapinmarketing.com
https://twitter.com/JeffAllenUT
Larry Kim
lkim@wordstream.com
http://twitter.com/larrykim