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Using Social Media in the Workplace,[object Object],Tips, Trends and To Dos,[object Object],By:  Wendy Kenney,[object Object],August 15, 2009,[object Object],ASWA,[object Object]
“Online content created by people using highly accessible and scalable publishing technologies.” 						-Wikipedia.com,[object Object],The voice of the consumer,[object Object],World-wide collaboration,[object Object],Inbound (permission based) marketing,[object Object],Blogs, Social Networks, Forums, Micro-Blogging, Social Media,[object Object],Newsrooms, Photo Sharing, Virtual Worlds, Wikis, Podcasting,,[object Object],Webinars, Online Videos, RSS Feeds, ,[object Object],Social Bookmarking,[object Object],What is Social Media?(also known as Web 2.0),[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],2,[object Object]
Reach people that previously have been difficult to reach,[object Object],Build new relationships with target consumers,[object Object],Improves website search engine rankings,[object Object],Creates visibility and credibility = profitability,[object Object],Monitor the environment to more quickly adjust to consumer needs and wants,[object Object],Improve satisfaction,[object Object],Keep up with the competition,[object Object],Why the popularity?,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],3,[object Object]
29 % watch video from other users,[object Object],28% read online forums or discussion groups,[object Object],25% read blogs,[object Object],20% maintain a social networking profile (ie. Facebook. MySpace),[object Object],14% comment on someone else’s blog,[object Object],11 % publish, maintain or update a blog regularly,[object Object],US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.,[object Object],Trends in Social Media,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],4,[object Object]
Facebook,[object Object],More than 250 million active users,[object Object],More than 120 million users log on to Facebook at least once each day,[object Object],More than two-thirds of Facebook users are outside of college,[object Object],The fastest growing demographic is those 35 years old and older and women,[object Object],http://www.facebook.com/press/info.php?statistics,[object Object],Trends in Social Media,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],5,[object Object]
Linked In,[object Object],Average user age:  41,[object Object],Average income $109,000,[object Object],64% Male,[object Object],80% College Grads,[object Object],Linked In saw record traffic in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.,[object Object],http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation,[object Object],Trends in Social Media,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],6,[object Object]
Businesses are rapidly adopting social media strategies,[object Object],Southwest Airlines,[object Object],McDonalds,[object Object],Starbucks,[object Object],With strategies come guidelines and policies of use within the workplace,[object Object],Confidentiality and protection of proprietary information,[object Object],Copyright and fair use,[object Object],Language and what is appropriate,[object Object],Trends in Social Media,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],7,[object Object]
Keep a pulse on your online brand with email alerts from Google,[object Object],Company name,[object Object],Employees, staff names,[object Object],Keywords,[object Object],Competitors,[object Object],Events,[object Object],Products/services,[object Object],www.Google.com/Alerts  Use “ “ for better results,[object Object],Types:  Google Alerts,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],8,[object Object]
Find and share great content,[object Object],Types:  Social Bookmarking,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],9,[object Object]
Social Networking,[object Object],Build connections, relationships and community,[object Object],Types:  Social Networking,[object Object],8/15/2009,[object Object],10,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object]
Blogging Platforms,[object Object],Select a powerful publishing tool for your blog,[object Object],Simple RSS and email subscription,[object Object],Social media integration,[object Object],Technical & community support,[object Object],Categories,[object Object],Tags,[object Object],Pinging services,[object Object],Multiple authors,[object Object],Custom URL with your own domain,[object Object],Blog Software Comparison Chart: http://www.ojr.org/ojr/images/blog_software_comparison.cfm,[object Object],Types:  Blogs,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],11,[object Object]
Publish photos, podcasts and videos,[object Object],Types:  Multi-Media Sites,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],12,[object Object]
Success Story!,[object Object],8/15/2009,[object Object],13,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object]
Prior to implementing a social media strategy, have a clearly outlined policy of use, signed by employees, kept in employee file.  Check with legal counsel if necessary.,[object Object],Tips:  Companies,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],14,[object Object]
Have a plan.,[object Object],What is the goal of using social media in the workplace?,[object Object],Who will use it?,[object Object],Which platform(s) will be used?,[object Object],How will it be monitored?,[object Object],Who is the audience?  ,[object Object],Understand the best platforms to reach your audience.,[object Object],What will be the overall message?,[object Object],What will you publish?,[object Object],How will you measure success?,[object Object],How will you get started?,[object Object],Tips:  Companies,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],15,[object Object]
Who Will You Reach?  Use appropriate media.,[object Object],Demographics,[object Object],Baby Boomers: Born 1946-1964 (ages 44-62),[object Object],Adopting social media at a much slower pace, more likely to use Linked In, E-mail, and read blogs, still read newspapers and watch television news,[object Object],Generation X: Born 1965-1980 (ages 28-43), fastest growing adoption rate of social media,[object Object],Generation Y:Born 1981-1990 (ages 18-27), they adopted it first.  Now that mom and dad are on Facebook, they are going elsewhere,[object Object],Generation Z: Born1991-Present (ages 17 & under), Do not use Facebook, Linked In, or Twitter.  Bigger use of MySpace and texting.,[object Object],Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com,[object Object],Tips:  Companies,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],16,[object Object]
What Will You Publish?,[object Object],Blogs and mini blogs,[object Object],Optimized press releases,[object Object],Case studies,[object Object],eBooks,[object Object],Online magazines,[object Object],White papers,[object Object],By-lined articles,[object Object],Photos,[object Object],Podcasts,[object Object],Videos,[object Object],Tips:  Companies,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],17,[object Object]
Start slow, Linked In and Facebookare a good place to start.,[object Object],Monitor and filter your online voice.  Everything you say, do, and post is online forever.  It’s all there for the world to see.,[object Object],Seek to build relationships, strengthen the ones you have.  Join groups, become a fan.,[object Object],For best results, connect in person at networking groups, events, etc.,[object Object],Tips:  Individual,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],18,[object Object]
Identify your goal in using social media (e.g. visibility, credibility, or profitability).,[object Object],Identify your target audience demographic.,[object Object],Identify which platform is most commonly used by them (e.g. Facebook).,[object Object],Conduct social media searches of blogs, forums and social networks relevant to your company and expertise.,[object Object],Begin monitoring blogs and Google Alerts.,[object Object],Identify your social media voice (e.g., the CEO?  Employees?, etc.).,[object Object],Develop your social media policy. ,[object Object],Develop social media strategy.,[object Object],Introduce to employees.,[object Object],Begin implementation.,[object Object],To Do:  Company,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],19,[object Object]
If at work, please read and understand your company’s Social Media Policy.,[object Object],Put together your social media profile:  Linked In and Facebook are good places to start.,[object Object],Read and comment on your friends’ comments, notes and discussions,[object Object],Become an active participant.,[object Object],Comment on newspaper articles, blogs, websites, etc.,[object Object],Join groups, fan pages, etc.,[object Object],To Do:  Individual,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],20,[object Object]
Books:,[object Object],The New Rules of Viral Marketing by David Meerman Scott,[object Object],Groundswell by Charlene Li and Josh Bernoff,[object Object],The Social Media Bible, by Lon Safko and David Brake,[object Object],Blogs and websites:,[object Object],Mashable.com http://www.mashable.com,[object Object],The Pioneer Woman.com http://www.thepioneerwoman.com,[object Object],Get Rich Slowly.com http://www.getrichslowly.org/blog/,[object Object],Wordpress.com (free blog platform) http://www.wordpress.com,[object Object],HelpAReporterOut.com http://www.helpareporterout.com,[object Object],Recommended Resources,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],21,[object Object]
Wendy Kenney,[object Object],Founder,[object Object],23 Kazoos,[object Object],http://www.23Kazoos.com,[object Object],Wkenney@23Kazoos.com,[object Object],A Gift for You:  Free e-Book:Build Buzz for Your Biz:  23 Creative and Inexpensive Marketing Strategies That Work  www.23Kazoos.com,[object Object],Copyright 2009 23 Kazoos LLC.  www.23Kazoos.com  ,[object Object],All rights Reserved     ,[object Object],8/15/2009,[object Object],22,[object Object]

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