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Panoramic PR at IMEX 
How to Win Over the World with a 
Captivating Personality and a 
Stellar Reputation 
©Barbara Rozgonyi @wiredPRworks
Digital Pioneer 
Meeting/Event Planner 
MPI~SMC Chicago 
Ask the Expert 12:30-2:00 
www.wiredPRworks.com
What Does PR Mean? 
©Barbara Rozgonyi @wiredPRworks
Tweet This  
PR is the glue that binds personality & 
reputation together #PanoramicPR #PR 
#IMEX14 
©Barbara Rozgonyi @wiredPRworks
Personality + Reputation 
©Barbara Rozgonyi @wiredPRworks
Panoramic PR 
Composing 
Positioning 
Realizing 
Action Steps 
©Barbara Rozgonyi @wiredPRworks
PR PROBLEMS 
LACK OF 
Attention 
Registrations 
Sponsorships 
Relationships 
©Barbara Rozgonyi @wiredPRworks
http://www.kpcb.com/internet-trends 
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
What Causes PR Problem? 
Invisible 
Boring 
Insecure 
Unskilled 
Unenlightened 
©Barbara Rozgonyi @wiredPRworks
CURE 
Panoramic PR 
WIRED 
Social 
©Barbara Rozgonyi @wiredPRworks
RESULTS 
Visibility 
Positioning 
Attention 
Interest 
Relationships 
Profitability 
©Barbara Rozgonyi @wiredPRworks
COMPOSING 
©Barbara Rozgonyi @wiredPRworks
PR P-R-I-M-E-R 
Publish 
Report 
Inform 
Mediatize 
Experience 
Repeat 
©Barbara Rozgonyi @wiredPRworks
POSITIONING 
©Barbara Rozgonyi @wiredPRworks
•@wiredprworks 
Wired PR Works in 3D: 
Digital. Direct. Dynamic.
5 Essential Panoramic PR Elements 
Keywords 
Headlines 
Stories 
Links 
Distribution service 
©Barbara Rozgonyi @wiredPRworks
Panoramic PR Attracts 
Readers 
Search engines 
Journalists 
Bloggers 
Sponsors 
Attendees 
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
Press Tips 
Images 
Calendars 
Respond 
Don’t Attach 
Features 
Thanks to Tyler Davidson of 
Meetings Focus Magazine
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
REALIZGING 
©Barbara Rozgonyi @wiredPRworks
Insure Success 
Choose relevant keywords 
Be consistent 
Distribute frequently 
Assess results 
Refocus strategies 
TOOLS 
©Barbara Rozgonyi @wiredPRworks
©Barbara Rozgonyi @wiredPRworks
Action Steps 
Editorial Calendar 
Distribution List 
Create 
Send 
Track 
©Barbara Rozgonyi @wiredPRworks
Thank You! 
http://wiredprworks.com 
http://facebook.com/wiredPRworks 
@wiredPRworks on twitter.com 
LinkedIn Barbara Rozgonyi 
http://slideshare.net/wiredPRworks 
©Barbara Rozgonyi @wiredPRworks

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Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi

Editor's Notes

  1. Calendar, messages, audiences, email/release, stories, keep going