The document discusses how companies can shape strategies around new competitive views by communicating a shaping view, building a shaping platform, and demonstrating shaping acts. It provides examples of how Kynetx is shaping the live web through their Kinetic language and protocols as well as open source and open standards approaches. The document encourages contacting the founder for more information on their shaping strategies and entrepreneurship.

1. Shaping Strategies
& The Live Web
Phillip J. Windley, Ph.D
Founder and CTO
Kynetx
www.kynetx.com

4. They have something in
common...

5. Both are
“shaping strategies”

11. www.hbr.org
A company’s bid to rally an
industry ecosystem around a Shaping Strategy in a
World of Constant
new competitive view is an
uncertain gambit. But the
right strategic approaches and
the availability of modern
digital infrastructures
Disruption
improve the odds for success.
by John Hagel III, John Seely Brown, and
Lang Davison
Included with this full-text Harvard Business Review article:
1 Article Summary
The Idea in Brief—the core idea
The Idea in Practice—putting the idea to work
2 Shaping Strategy in a World of Constant Disruption
11 Further Reading
A list of related materials, with annotations to guide further
exploration of the article’s ideas and applications
Reprint R0810E
This article is made available to you compliments of Deloitte Consulting. Further posting, copying
distributing is copyright infringement. To order more copies go to www.hbr.org or call 800-988-0886.

14. Risk
&
Reward

15. Risk
&
Reward

16. Risk
&
Reward

24. Communicate a Shaping View

25. Build a Shaping Platform

26. Demonstrate Shaping Acts

35. The Live Web

38. A few more...

41. Your book’s available here!!!

46. Expensify

47. Expensify

48. Expensify

49. Expensify

50. Expensify

51. What do these scenarios
all have in common?

53. Endpoints

54. Endpoints
Data

55. Endpoints
Data
Context

56. Endpoints
Data
Context
Events

58. Document
Web

59. Document Web
Web 1.0

60. Document Web Web
Web 1.0 2.0

61. Document Web Web Live
Web 1.0 2.0 Web

63. Static Data & Dynamic Queries

67. go and get

68. location

69. purpose

70. Successful
applications will
use many APIs
- Sam Ramji

75. Is filtering enough?

78. Rules

80. Dynamic Data & Static Queries

81. do and know

83. Evented

84. Evented
Entity-centric & controlled

85. Evented
Entity-centric & controlled
Extensible

86. Evented
Entity-centric & controlled
Extensible
Scalable

87. Evented
Entity-centric & controlled
Extensible
Scalable
Universal

88. events
Kinetic Rules
directives Engine
endpoints
rules
Kinetic Event Architecture

89. Kinetic Event Protocol

90. Kinetic Rule Language

91. select
when pageview “/support/(d+)”
setting(issue_number)
before (phone inboundcall or
email received
subj.match(
re/issue_number/)
)

92. select
when pageview “/support/(d+)”
setting(issue_number)
before (phone inboundcall or
email received
subj.match(
re/issue_number/)
)

93. Three Virtues of the Internet

94. Three Virtues of the Internet
Nobody owns it

95. Three Virtues of the Internet
Nobody owns it
Everyone can use it

96. Three Virtues of the Internet
Nobody owns it
Everyone can use it
Anyone can improve it

98. What’s the shaping view?

99. What’s the shaping view?
The Live Web

100. What’s the shaping platform?

101. What’s the shaping platform?
The Kinetic Language
&
Protocols

102. What are our shaping acts?

103. What are our shaping acts?
open source,
open standards
non-compete,
etc.

108. Sign up for a
free developer account
at http://www.kynetx.com
Come to lunch
every Friday
(it’s free)

109. Shaping Strategies
& Entrepreneurship
Contact info:
pjw@kynetx.com
www.windley.com
@windley
White paper: http://bit.ly/kntxwp
Startup: http://www.windley.com/tags/startup