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15 SOCIAL MEDIA SECRETS IN 15 MINUTES NOVEMBER 15
Presentation prepared for: Digital Megaphone Summit
November, 2013
AGENDA

1

About Me

2

15 Tips

3

Stay connected

Copyright © 2013 Rightpoint | Proprietary and Confidential

2
ABOUT RIGHTPOINT AND I
ABOUT JEFF AND RIGHTPOINT

Social Computing, SharePoint, Mobile Strategist and Evangelist

President of Chicago Social Media Club
Internationally sought after speaker
Follow me and Twitter and tweet “Listening to the 15 social media secrets in
15 minutes with @jwillie and @Digimegaphone
Copyright © 2013 Rightpoint | Proprietary and Confidential

4
ABOUT RIGHTPOINT
WE DELIVER EXPERIENCES THAT
TRANSFORM BRANDS AND BUSINESS

Copyright © 2013 Rightpoint | Proprietary and Confidential

5
BRAND and MARKETING SOLUTIONS
We create digital experiences that inspire action
through our fully-integrated process.
»
»
»
»
»
»
»

Brand Strategy and Execution
Multi-Channel Solutions
Campaign Development
Logo/Identity Development
Interactive Design
Information Architecture
Usability Testing

Copyright © 2013 Rightpoint | Proprietary and Confidential

6
TECHNOLOGY SOLUTIONS
We combine leading-edge technology, industry expertise
and business process improvements to do more with less.
»
»
»
»
»
»
»
»
»
»

Websites/Microsites
Mobile Application Development
e-Commerce and Business Applications
Web Content Management (WCM)
Intranets/Extranets/Portals
Collaboration and Social Computing
Business Intelligence and Web Analytics
Customer Relationship Management
Cloud Computing
Unified Communication

Copyright © 2013 Rightpoint | Proprietary and Confidential

7
SECRET NUMBER ONE

BE AUTHENTIC

Copyright © 2013 Rightpoint | Proprietary and Confidential

8
SECRET NUMBER TWO

TELL STORIES

Copyright © 2013 Rightpoint | Proprietary and Confidential

9
SECRET NUMBER THREE

BE CREATIVE

Copyright © 2013 Rightpoint | Proprietary and Confidential

10
SECRET NUMBER FOUR

CHOOSE THE RIGHT CHANNEL

Copyright © 2013 Rightpoint | Proprietary and Confidential

11
SECRET NUMBER FIVE

CONTENT RULES

Copyright © 2013 Rightpoint | Proprietary and Confidential

12
SECRET NUMBER SIX

REPURPOSE YOUR CONTENT

Copyright © 2013 Rightpoint | Proprietary and Confidential

13
SECRET NUMBER SEVEN

CONSISTENCY

Copyright © 2013 Rightpoint | Proprietary and Confidential

14
SECRET NUMBER EIGHT

USE TWITTER PROACTIVELY

Copyright © 2013 Rightpoint | Proprietary and Confidential

15
SECRET NUMBER NINE

FACEBOOK MATTERS

Copyright © 2013 Rightpoint | Proprietary and Confidential

16
SECRET NUMBER TEN

SO DOES INSTAGRAM

Copyright © 2013 Rightpoint | Proprietary and Confidential

17
SECRET NUMBER ELEVEN

LINKED IN RULES

Copyright © 2013 Rightpoint | Proprietary and Confidential

18
SECRET NUMBER TWELVE

USE MORE VIDEO

Copyright © 2013 Rightpoint | Proprietary and Confidential

19
SECRET NUMBER THIRTEEN

BE SUPPORTIVE & HELPFUL

Copyright © 2013 Rightpoint | Proprietary and Confidential

20
SECRET NUMBER FOURTEEN

TAKE THE TIME

Copyright © 2013 Rightpoint | Proprietary and Confidential

21
SECRET NUMBER FIFTEEN

HAVE FUN

Copyright © 2013 Rightpoint | Proprietary and Confidential

22
STAY CONNECTED:
JEFF WILLINGER
JWILLINGER@RIGHTPOINT.COM
WWW.TWITTER.COM/JWILLIE
WWW.LINKEDIN.COM/IN/JEFFWILLINGER
WWW.FACEBOOK.COM/JEFFWILLINGER

29 North Wacker Drive | Fourth Floor | Chicago, Illinois 60606
312.920.8383 | 312.920.8384 fax
rightpoint.com

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15 Social Media Secrets in 15 Minutes Digital Megaphone Social Media & PR Monitoring and Measurement Summit