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Using Twitter to Promote and
   Connect With Members

         Weblink Summit
        September 23, 2009

Will Burns, Communications Director
 Maryland Chamber of Commerce
Twitter
Agenda
• Website
• Email Program
• Social Technologies
Agenda
• The Basics
• Tips for Getting Started
• How Chambers Can Use Twitter
• Best Practices & Chamber Examples
• Questions & Discussion
Twitter
•   Growing Fast

     •   140 Character Limit
     •   Opt-In
     •   Replies | Mentions
     •   Direct Messages
Twitter Basics
• Short Bursts of Info: You read and write
  messages of up to 140 characters
• Opt-In: Messages are public and you
  decide what users you want to receive
  messages from.
• Easy to use on a computer or a cell phone
• Interact with other users: @ | DM | RT
Twitter Lingo
•   Tweet: An individual message or post
•   Follow: Subscribe to someone’s tweets
•   Mentions: @username public message to or about a
    Twitter user
•   DM or Direct message: A private message to a
    Twitter user
•   RT or Retweet: Repost a valuable message from
    someone else, giving them credit
•   Hashtag: Use the # symbol followed by a term. Take
    advantage of Twitter search to categorize tweets.
Getting Started
• Sign up is easy
• Complete your profile
• Start by listening
• Post something
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Setting Up Your Profile
•   Choose your username
    wisely

•   Include a photo

•   Write a descriptive bio

•   Include a link to your
    website

•   Include the name of the
    staffer updating Twitter
Start By Listening
• Find some local people to follow
 •   Local newspapers, businesses, professionals, etc.

• Who are people you trust following
• Search for important keywords
 •   City names, neighborhoods, business names, issues, etc.

• Follow other chambers
Post Something
Post Something
• Looking for interesting Maryland business
  people to follow
• The Maryland Chamber is new to Twitter.
  What kind of tweets do you want to hear
  from us?
Twitter Best Practices
• Post tips and links to interesting
  information
• Be genuine. People appreciate authenticity.
• Use a casual tone
• Develop a chamber persona
• Interact - Ask & Answer questions
Case Study - Colonel Tribune
  “The Colonel acts as a touch point for the Tribune
  and serves as our voice on the web. Thus we
  needed a front man, which turned into Colonel
  Tribune, who is kind of a goofy man about town.”


  --Daniel Honigman
  Social Media Strategist
  Tribune Interactive
Chamber - Information Filter
  “It’s Not Information Overload.
  It’s Filter Failure”

  --Clay Shirky
  www.shirky.com

  Author of:
  Here Comes Everybody
  The Power of Organizing Without Organizations
Social Technologies
A social trend in which people
use technologies to get the things
they need from each other,
rather than from traditional
institutions like corporations
--Forrester Research’s definition of the Groundswell
Social Technologies
• Objectives
  •   Listen - Better understand our members and
      prospective members.
  •   Talk - Spread messages about the Chamber
  •   Energize - Put our most energetic supporters to
      work
  •   Support - Give our members the tools to interact
      with and support one another
  •   Embrace - Harness member ideas to improve our
      services and programs
Chamber Goals
• Promote a Positive Pro-Business
  Legislative Agenda
• Generate Membership Sales & Leads
• Deliver Timely, Useful Information
• Establish a Position of Thought Leadership
• Bring Personality to the Chamber Brand
• Encourage Interaction
Chamber Twitter Ideas
• Promote Programs, Services, Events, Etc.
• Advocacy
• Promote Members
• Share News & Ideas
• Ask & Answer Questions
• Bring Personality to Your Chamber
• Engage & Interact with Your Community
Twitter
Legislative Advocacy
Twitter
Legislative Advocacy
Twitter
Legislative Advocacy
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
Event Promotion
Twitter
 TweetUps
Twitter
 TweetUps
Twitter
 TweetUps
Twitter
                             During Events


•   Hashtag

•   Event Twitter Account

•   List of Twitter Users
    Who Plan to Attend
Twitter
Promote Your Members
Twitter
Promote Your Members
Twitter
Promote Your Members
Twitter
Media Relations
Twitter
 Outreach
Email
•   Push to Social
Email
Push to Social
Email
Push to Social
Email
Push to Social
Email
Push to Social
Twitter Tools
• Create Your Twitter Dashboard
• Organize Tweets
   •   Local Businesses
   •   Journalists
   •   Elected Officials
   •   Chamber Tweeps
   •   Create a Focus or Always Follow Group
   •   Key Search Terms
Twitter
Seesmic Desktop
Twitter
 Tweetdeck
Twitter
 TweetChat
Questions & Discussion
Thank You
       Will Burns
wburns@mdchamber.org
 twitter.com/will_burns

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Using Twitter to Promote and Connect With Members

  • 1. Using Twitter to Promote and Connect With Members Weblink Summit September 23, 2009 Will Burns, Communications Director Maryland Chamber of Commerce
  • 3. Agenda • Website • Email Program • Social Technologies
  • 4. Agenda • The Basics • Tips for Getting Started • How Chambers Can Use Twitter • Best Practices & Chamber Examples • Questions & Discussion
  • 5. Twitter • Growing Fast • 140 Character Limit • Opt-In • Replies | Mentions • Direct Messages
  • 6. Twitter Basics • Short Bursts of Info: You read and write messages of up to 140 characters • Opt-In: Messages are public and you decide what users you want to receive messages from. • Easy to use on a computer or a cell phone • Interact with other users: @ | DM | RT
  • 7. Twitter Lingo • Tweet: An individual message or post • Follow: Subscribe to someone’s tweets • Mentions: @username public message to or about a Twitter user • DM or Direct message: A private message to a Twitter user • RT or Retweet: Repost a valuable message from someone else, giving them credit • Hashtag: Use the # symbol followed by a term. Take advantage of Twitter search to categorize tweets.
  • 8. Getting Started • Sign up is easy • Complete your profile • Start by listening • Post something
  • 9. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 10. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 11. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 12. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 13. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 14. Setting Up Your Profile • Choose your username wisely • Include a photo • Write a descriptive bio • Include a link to your website • Include the name of the staffer updating Twitter
  • 15. Start By Listening • Find some local people to follow • Local newspapers, businesses, professionals, etc. • Who are people you trust following • Search for important keywords • City names, neighborhoods, business names, issues, etc. • Follow other chambers
  • 17. Post Something • Looking for interesting Maryland business people to follow • The Maryland Chamber is new to Twitter. What kind of tweets do you want to hear from us?
  • 18. Twitter Best Practices • Post tips and links to interesting information • Be genuine. People appreciate authenticity. • Use a casual tone • Develop a chamber persona • Interact - Ask & Answer questions
  • 19. Case Study - Colonel Tribune “The Colonel acts as a touch point for the Tribune and serves as our voice on the web. Thus we needed a front man, which turned into Colonel Tribune, who is kind of a goofy man about town.” --Daniel Honigman Social Media Strategist Tribune Interactive
  • 20. Chamber - Information Filter “It’s Not Information Overload. It’s Filter Failure” --Clay Shirky www.shirky.com Author of: Here Comes Everybody The Power of Organizing Without Organizations
  • 21. Social Technologies A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations --Forrester Research’s definition of the Groundswell
  • 22. Social Technologies • Objectives • Listen - Better understand our members and prospective members. • Talk - Spread messages about the Chamber • Energize - Put our most energetic supporters to work • Support - Give our members the tools to interact with and support one another • Embrace - Harness member ideas to improve our services and programs
  • 23. Chamber Goals • Promote a Positive Pro-Business Legislative Agenda • Generate Membership Sales & Leads • Deliver Timely, Useful Information • Establish a Position of Thought Leadership • Bring Personality to the Chamber Brand • Encourage Interaction
  • 24. Chamber Twitter Ideas • Promote Programs, Services, Events, Etc. • Advocacy • Promote Members • Share News & Ideas • Ask & Answer Questions • Bring Personality to Your Chamber • Engage & Interact with Your Community
  • 38. Twitter During Events • Hashtag • Event Twitter Account • List of Twitter Users Who Plan to Attend
  • 44. Email • Push to Social
  • 49. Twitter Tools • Create Your Twitter Dashboard • Organize Tweets • Local Businesses • Journalists • Elected Officials • Chamber Tweeps • Create a Focus or Always Follow Group • Key Search Terms
  • 54. Thank You Will Burns wburns@mdchamber.org twitter.com/will_burns