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QR Codes…Creating Response Opportunities On Demand!!!!  Patrick A. White Darwill, Account Executive Phone: 708-236-4963 Email: pwhite@darwill.com
Today’s Discussion ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Meet the QR Code ,[object Object],[object Object],[object Object]
What The QR Code Contains  ,[object Object],Service Example  Instruction http: http://www.qrme.co.uk  Browse to a web site Mail to: mailto:admin@qrme.co.uk  Invoke an e-mail message Telephone: tel: +44123456789  Telephone a number sms: sms: +4407912345678  Send an sms message
How QR Codes Work A Mobile Phone with a Camera and QR Code Reading Software Snap a  Picture The QR Code will Decode instantly You’ll be brought to a web page
Critical Market Enablers for QR Codes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Smart Phone & the PC ,[object Object]
Consumer Utilization of Mobile Technology ,[object Object],[object Object],[object Object],[object Object],Sources: eMarketer, Mobile Marketer, InfoTrends
Mobile Technology Today ,[object Object],[object Object],[object Object]
Preloaded QR Enabled Phones ,[object Object],[object Object],[object Object],[object Object]
Ease of Use : Forget The Hassle of Keying in URLs Step 1 Point the camera at the code Step 2 Take a picture  Step 3 Wait for decoding Step 4 Link to website
Accelerating Consumer Adoption  Endorsement from Google
And Maybe Even More Importantly… Facebook
Facebook & QR Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: iStrategylabs.com
The Opportunity is Diverse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smart Retailers Catching On
QR Codes Ralph Lauren
Retailers Like Harrods Source: Times Online
QR Codes Best Buy NYC
QR Codes Calvin Klein NYC
Restaurants with Links to Reviews
NBA All-Star Game 2010 ,[object Object]
The NBA Global Merchandising Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
NBA All-Star Game 2010 Coupon
The NBA All-Star Game  QR Code Campaign ,[object Object],[object Object],[object Object],[object Object]
NBA All-Star Game Signage
Pepsi…Using the Package to Engage Consumers
McDonald’s Sharing Nutritional Information
Wine Label Linked to Wine Lovers Adde
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lauren Conrad / L.A. Candy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A QR Code Driven Magazine
QR Codes Lucky Magazine
Game Day with the Detroit Red Wings
Following the News…………
Direct Mailers
Advertising Atlantis – Point, Click and Make a Reservation
Transforming Catalogs
Recommendations ,[object Object],[object Object]
The Fundamentals Still Apply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Quick Response Codes (QR Codes)

Editor's Notes

  1. Today, we are going to cover exactly what QR codes are…how they make print interactive…how they are created and can be tracked and specific applications in today’s market.
  2. Let’s start with exactly what a QR code is.