In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools (GameSalad, Unity) is creating millions of potential game developers. At the same time, billions of new game players are being created via mobile phone gaming, often in markets ill served by the current game industry. Combined, the increase of developers and players create an incredibly opportunity for those with a message to reach millions of new listeners using engaging, sophisticated game play mechanics. The presentation explores how such an outcome may come about, and looks to specific examples where games were used to influence an election in India as well as for education and training.

1. Video Games As Communication
September 2011
Frank Coppersmith, COO
frank@gamesalad.com
Game Creation for Everyone.

2. Overview
GameSalad allows anyone to create successful games for HTML5, iOS & Android,
without having to write a line of code.
Our mission is to make game creation accessible to everyone.
GameSalad
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Games as Communication

3. Games As Communication
GameSalad
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Games as Communication

4. Early Communication
GameSalad
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Games as Communication

5. Communication Progress
GameSalad
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Games as Communication

6. Modern Communication
GameSalad
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Games as Communication

7. Future Communication
GameSalad
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Games as Communication

8. Social Change
GameSalad
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Games as Communication

9. No Scores
GameSalad
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Games as Communication

10. Further Inspiration from India
GameSalad
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Games as Communication

11. Zenga Zenga
#1
GameSalad
Mali
Tunisia
Oman
Algeria
Yemen
Jordan (#2)
UAE (#3)
Egypt (#3)
Lebanon (3)
Saudi Arabia (#4)
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Games as Communication

12. In the US. . .
GameSalad
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Games as Communication

13. Civil War Photography
GameSalad
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Games as Communication

14. Modern Version
GameSalad
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Games as Communication

15. Microsoft
Nintendo
Apple
Sony
GameSalad
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Games as Communication

16. Apple
Web
160 million users
1.6 billion users
GameSalad
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Games as Communication

17. Development Comparison
Traditional Game Development
GameSalad Development
No coding required
http://www.youtube.com/watch?v=rPEhjHnvuCQ
GameSalad
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Games as Communication

18. GameSalad Arcade Powered by HTML5
Play on: Desktops • Tablets • Smartphones
GameSalad
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Games as Communication

19. HTML5 Embedded Games
Games can be shared and embedded on sites just like a YouTube video
GameSalad - Confidential
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Company Overview

20. Gaming Heritage
Atari
Nintendo
Playstation
Xbox
Facebook
iOS
GameSalad
GameSalad
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Games as Communication

21. Thanks!
GameSalad
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Games as Communication