Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!

2. BUT WAIT, ISN’T GROWTH HACKING
ONLY A STARTUP TREND?

3. NO, NO, NO AND NO
THAT’S A MISCONCEPTION
AMONG MANY IN THE
CORPORATE WORLD.

4. NOW, YOU’RE PROBABLY THINKING...
We’ve been working by
the same business model for
years, and we have seen slow,
but steady growth....how can I apply this
to my organisation?

5. FIRST OF ALL, YOU NEED TO LET GO OF THIS
“IF-IT-AIN’T-BROKEN-MENTALITY”.

6. YOU NEED TO IMMERSE
YOURSELF IN DISRUPTIVE
AND SUBVERSIVE THINKING
LIKE STARTUPS DO.

7. These guys leveraged Craigslist to grow their user base
considerably by creating inbound links for the AirBNB platform
when users posted listings for their bedrooms on Craigslist.
LET’S GET STARTED WITH A CLASSIC
EXAMPLE OF DISRUPTIVE THINKING

8. ENOUGH TALK AND CONDESCENDING
REMARKS, LET’S GET STARTED ON
GROWTH HACKING
FOR CORPORATES

9. FIRST, HOWEVER, LET’S ZOOM
IN ON GROWTH HACKING WHICH IS...
Growth hackers are inspired by data and they use
tactics like rapid testing, highly personalised content
and social media outreach to deliver growth.
a process of rapid experimentation across
marketing channels and product development
to identify the most effective & efficient ways
to grow a business.
© DAVID ARNOUX

10. IF THIS SEEMS LIKE A DARK ART TO YOU,
DON’T PANIC, IT’S NOT. IT’S ROOTED IN
A SCIENTIFIC PROCESS.

11. CRITICAL, HOWEVER, TO UNDERSTAND IS
THAT GROWTH HACKING IS A MINDSET
RATHER THAN A SET OF TOOLS...
it relies on a different way of thinking,
a mindset that “we know nothing until
we have seen the data”.

12. LET’S TAKE FIVE SECONDS TO THINK
ABOUT TONY ROBBINS’ WORDS OF WISDOM
“A belief is a poor substitute for experience”

13. HIRE A GROWTH HACKER
DOES GROWTH HACKING APPEAR TO
BE A LEAP IN THE DARK FOR YOU?

14. AND NOW TO THE MILLION DOLLAR QUESTION
YOU HAVE BEEN WAITING TO ASK OUT LOUD
How can corporates maximise
the benefits of growth hacking?

15. LET’S SEE HOW DROPBOX DID!

16. THEY INCREASED THEIR
SIGN UPS 60% VIA THEIR
REFERRAL CAMPAIGN
1.
2.
They made it easy for existing
users to share referral links
with friends.
They did this by offering users
an incentive, such as 16GB
extra disk space for having one
other person sign up.

17. FIRST OF ALL, THERE ARE
SEVERAL FUNDAMENTALS
CORPORATES NEED TO ADOPT.
WE PRESENT THEM HERE.

18. CULTURE IS ESSENTIAL

19. IT IS IN THE CULTURE!
IT MIGHT NOT SOUND SO FANCY IN YOUR EARS,
BUT IT ALL STARTS WITH CULTURE! SO, LET’S
TAKE A CLOSER LOOK.
In reality, the advantage that agile startups have
over corporates isn’t the tools. Growth hacking tools are
available to everyone.

20. COMMON FOR MANY STARTUPS IS
THAT THEY ARE OBSESSED WITH
OPTIMISING VIA EXPERIMENTATION.

21. BUT CULTURE, WHAT DOES THAT EVEN MEAN
IN THIS CONTEXT?
Let’s provide you with an example of what it might
suggest, but beware that this example, for some,
is on the edge.

22. EVERY GROWTH HACKER MUST BE 20% EVIL...
...As when Uber employees ordered
and cancelled more than 5,000 rides
from their all-time competitor, Lyft.
This act reduced the availability of Lyft
drivers and threatened the income that
Lyft drivers relied on!

23. LARGE ORGANISATIONS NEED TO ADOPT
A SIMILAR MINDSET AS STARTUPS!

24. EMBRACING FAILURE

25. 80% OF EXPERIMENTS ARE MOST
LIKELY TO FAIL.
LET’S GET THE FACTS STRAIGHT...
However, organisations and individuals don’t like to
embrace failure = another cultural challenge. This is
a curse to large organisations.

26. BY NOT EMBRACING FAILURE,
THE COMPETITIVE ADVANTAGES
FALL RIGHT BACK INTO THE
ARMS OF STARTUPS.

27. PREVENT THIS BY CHANGING
YOUR MANTRA AND STICK TO IT
IF YOU’RE GOING TO FAIL, FAIL FAST!

28. SPEED OF ACTION

29. SPEED IS ESSENTIAL to a growth
hacker. Yet, most large organisations
spend too much time planning and
perfecting strategies.

30. IN ORDER TO GAIN SPEED, CORPORATES NEED
TO TEAR THE PIECES APART (READ: PRODUCT,
MARKETING, LOGISTICS, SALES).

31. SOUNDS TOO DRASTIC?
DO AS OTHER ORGANISATIONS WHERE
GROWTH HACKING IS AN INTEGRAL PART:
Hive off a small team into an accelerator to
minimise disruption but primarily to achieve
the maximum agility that comes from having
small, cross-functional teams.

32. STILL HESITATING ABOUT IMPLEMENTING
GROWTH HACKING PRACTICES IN YOUR
ORGANISATION?
LET’S CONCLUDE WITH 4THINGS ONLY
A GROWTH HACKER CAN DO!

33. 4 THINGS ONLY A GROWTH HACKER CAN DO
(things a traditional marketer never will have the skills or guts to do)
1.
2.
Reverse engineer your competitor’s website
traffic, like AirBNB did, leveraging Craigslist.
Be 20% evil like Uber when they ordered and
cancelled thousands of Lyft rides.

34. 4 THINGS ONLY A GROWTH HACKER CAN DO
(things a traditional marketer never will have the skills or guts to do)
3.
4.
Have the technical skills to create an
efficient referral campaign like Dropbox.
Be creative, analytic, and technical to do side
project marketing as we have done for
Cartamundi.

35. CONVINCED THAT YOU NEED TO START
GROWTH HACKING NOW?!
REACH OUT TO US
contact@wepullthetrigger.com
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