SEO Trends in 2024: What You Need to Know to Succeed
7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital
1. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool Tip #1:
Social Media Code Generator
Automatically creates the code you need for
social sharing
Facebook
Twitter
Pinterest
Email share
All you need is the content:
Link
Copy
Photo (URL)
www.donordigital.com/socialshare
4. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #2:
Facebook Comments Plugin
Allows people to comment on your site
content
Individuals can determine whether to
concurrently post to Facebook
Includes moderation abilities
Provides social relevance tracking
Only takes a few minutes to set up
6. @wendymarinaccio @donordigital #14NTCdigital
Facebook Plugin How-To
1. Become a Facebook Developer if you haven’t
already at https://developers.facebook.com
Register as a Developer—it’s fast and easy:
2. Go to this page to get your code
snippetshttps://developers.facebook.com/docs/plugi
ns/comments/
3. Put two snippets on your site
8. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #3:
Qwaya (www.qwaya.com)
Third-party tool for managing Facebook ad
campaigns
Conduct rounds of testing in order to maximize
ROI
Test:
Type of campaign (Like campaign, drive to donation,
drive to Facebook app, etc.)
Image
Copy
Audience
Use Qwaya to determine overlap
between email list and Facebook Fans
9. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #3:
Determine your FB Fan overlap
Import your email house file into a group in Qwaya
Add your organization’s page as a filter
Qwaya will display the number who currently Like your
page.
12. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #4:
Facebook Custom Audiences
Create special audiences in Facebook using your
email list in order to target Facebook ads
Benefits of Custom Audiences:
Integrate your fundraising campaigns with
corresponding asks in email and Facebook Ads
Direct ads to specific audiences
Direct ads away from specific audiences
Learn the overlap between your email list & Facebook
users
Now called a “Data File Custom Audience”
Matches on email address only
14. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #5:
Social Media Remarketing
Add a pixel to your website footer or donation
form confirmation page
Serve Facebook ads to certain types of site
visitors
People who have visited your website (or mobile
app)
Facebook:
New Website Custom Audiences feature (under
Audiences)
Third party vendors including Adroll (www.adroll.com)
Twitter:
Adroll is currently piloting Twitter remarketing
17. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #6:
Tricking out TeamRaiser
Use a P2P tool for a one-off campaign
Provides the features of that tool without needing
a developer to build something custom:
Dynamic thermometer
Donor scroll
High-roller scroll
Campaign title
Campaign goal
Campaign description/content (can change throughout
the day)
Image
Social blog (use the Facebook Comments plugin!)
19. @wendymarinaccio @donordigital #14NTCdigital
Tech Tool #7:
Shop your website for a FB app
Use an email capture opportunity you’ve already
made for your website to create a Facebook app
YOU can do it yourself! (Really!)
Check out Donordigital’s
handy how-to on our blog
www.donordigital.com/blog
22. @wendymarinaccio @donordigital #14NTCdigital
We love this stuff! Get in touch anytime.
Please reach out to any of us at Donordigital.
We’d love to hear from you & share tips and ideas.
Wendy Marinaccio Husman
wendy@donordigital.com
(510) 473-0366
Twitter: @wendymarinaccio
www.donordigital.com/blog
www.donordigital.com/socialshare
Twitter: @donordigital
Editor's Notes
Move to start of presentation as it impacts the full program
Move to start of presentation as it impacts the full program
DonorsLapsed donorsLapsed monthly donorsNondonor
All have free trials: Adroll, Perfect AudienceExamples of audiences: website visitors; donation form visitors who have not made gifts; people who have visited your mobile app