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@wendymarinaccio @donordigital #14NTCdigital
Tech Tool Tip #1:
Social Media Code Generator
 Automatically creates the code you need for
social sharing
 Facebook
 Twitter
 Pinterest
 Email share
 All you need is the content:
 Link
 Copy
 Photo (URL)
 www.donordigital.com/socialshare
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #2:
Facebook Comments Plugin
Allows people to comment on your site
content
Individuals can determine whether to
concurrently post to Facebook
Includes moderation abilities
Provides social relevance tracking
Only takes a few minutes to set up
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
Facebook Plugin How-To
1. Become a Facebook Developer if you haven’t
already at https://developers.facebook.com
Register as a Developer—it’s fast and easy:
2. Go to this page to get your code
snippetshttps://developers.facebook.com/docs/plugi
ns/comments/
3. Put two snippets on your site
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #3:
Qwaya (www.qwaya.com)
 Third-party tool for managing Facebook ad
campaigns
 Conduct rounds of testing in order to maximize
ROI
 Test:
 Type of campaign (Like campaign, drive to donation,
drive to Facebook app, etc.)
 Image
 Copy
 Audience
 Use Qwaya to determine overlap
between email list and Facebook Fans
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #3:
Determine your FB Fan overlap
 Import your email house file into a group in Qwaya
 Add your organization’s page as a filter
 Qwaya will display the number who currently Like your
page.
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #4:
Facebook Custom Audiences
 Create special audiences in Facebook using your
email list in order to target Facebook ads
 Benefits of Custom Audiences:
 Integrate your fundraising campaigns with
corresponding asks in email and Facebook Ads
 Direct ads to specific audiences
 Direct ads away from specific audiences
 Learn the overlap between your email list & Facebook
users
 Now called a “Data File Custom Audience”
 Matches on email address only
@wendymarinaccio @donordigital #14NTCdigital
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #5:
Social Media Remarketing
 Add a pixel to your website footer or donation
form confirmation page
 Serve Facebook ads to certain types of site
visitors
 People who have visited your website (or mobile
app)
 Facebook:
 New Website Custom Audiences feature (under
Audiences)
 Third party vendors including Adroll (www.adroll.com)
 Twitter:
 Adroll is currently piloting Twitter remarketing
@wendymarinaccio @donordigital #14NTCdigital
Tracking Pixel for Remarketing
@wendymarinaccio @donordigital #14NTCdigital
Remarketing Ads & Reports
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #6:
Tricking out TeamRaiser
 Use a P2P tool for a one-off campaign
 Provides the features of that tool without needing
a developer to build something custom:
 Dynamic thermometer
 Donor scroll
 High-roller scroll
 Campaign title
 Campaign goal
 Campaign description/content (can change throughout
the day)
 Image
 Social blog (use the Facebook Comments plugin!)
@wendymarinaccio @donordigital #14NTCdigital
#GivingTuesday Campaign
@wendymarinaccio @donordigital #14NTCdigital
Tech Tool #7:
Shop your website for a FB app
 Use an email capture opportunity you’ve already
made for your website to create a Facebook app
 YOU can do it yourself! (Really!)
 Check out Donordigital’s
handy how-to on our blog
www.donordigital.com/blog
@wendymarinaccio @donordigital #14NTCdigital
You can easily turn these into an app
@wendymarinaccio @donordigital #14NTCdigital
Facebook apps
@wendymarinaccio @donordigital #14NTCdigital
We love this stuff! Get in touch anytime.
Please reach out to any of us at Donordigital.
We’d love to hear from you & share tips and ideas.
Wendy Marinaccio Husman
wendy@donordigital.com
(510) 473-0366
Twitter: @wendymarinaccio
www.donordigital.com/blog
www.donordigital.com/socialshare
Twitter: @donordigital

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7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital

Editor's Notes

  1. Move to start of presentation as it impacts the full program
  2. Move to start of presentation as it impacts the full program
  3. DonorsLapsed donorsLapsed monthly donorsNondonor
  4. All have free trials: Adroll, Perfect AudienceExamples of audiences: website visitors; donation form visitors who have not made gifts; people who have visited your mobile app