Using Social Networks For Businesses
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A discussion on using social network sites (SNS) for businesses. Should businesses use existing SNS or should they create their own branded SNS?
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Using Social Networks For Businesses
- 1. Using Social Network for Businesses
- 4. Pitstop Café is a board games café near Boat Quay
- 5. It is a place where friends gather
- 6. to enjoy a meal
- 7. and play board games together
- 8. What is the role of social media in the business?
- 9. Corporate blog Online communities Board games meetups Online to offline conversion
- 10. First Approach: Branded SNS based on Ning 446 members in 18 months. Started June 2007
- 11. Why Ning and how we get members? More features Better control & flexibility Potential for integrated CRM Link from main site Photo widget Inform via service crews
- 12. Second Approach: Using Facebook Page in 3 months. Started Nov 2008
- 13. Why Facebook and how we get members? Simplicity Viral marketing tools More business oriented Facebook advertising Link from main site Posters in cafe Tagging of photos Inform via service crews
- 14. So what type of SNS is suitable for businesses? (Branded or External)
- 16. Low brand awareness and low ability / desire to engage Leverage on the user base in existing SNS
- 17. Which social network? Site analytics Google trend Scan email list Ask your customers
- 18. Low brand awareness but high ability / desire to engage Select base on features requirements. Use existing SNS if possible.
- 19. High brand awareness but low ability / desire to engage Plan and understand first. Do not just jump in blindly.
- 20. High brand awareness and high ability / desire to engage Integrate it into the organization CRM initiative
- 21. Baby Center Community Clean and Clear, Hong Kong
- 22. Swatch Community Club My Starbucks Idea Dell IdeaStorm
- 24. Number of community users alone isn’t a useful metric
- 25. Differentiate by intention and not by technology or platforms SAME SAME BUT Different?
- 26. Don’t forget about online to offline conversion
- 27. Think CRM social networks are tools
- 28. WeeKee technology and board games lover Website: www.pitstopcafe.com.sg Email: weekee@gmail.com HP: 9236 8457 What are your thoughts?