"We connect naturally (not culturally) to beauty and beauty makes us instinctively happy" –Denis Dutton, Philosopher of Art and Media Activist There's a difference between art and beauty. Art needs a intellectual process and a cultural background to be appreciated, but as Denis Dutton said in The Art Instinct, beauty – in its opposition to art – is something instinctive. Regardless of culture, we all get touched by beauty. And not only that; it make us happy. Renato de Fusco mused that "beauty makes us feel good. It's a feeling, not an intellectual pleasure." Beauty's relationship to the Web is paramount to success. The goal of any tool, app or platform is to help solve a need. And if the experience of solving this need is smooth, sensual and beautiful, it will make you happy. A physical example of beauty relates to architecture: Every building is functional. They keep you protected, warm and provide shelter. But if a building is beautiful inside or outside, it will not only be functional, it will make you feel good. If a city is full of beautiful buildings, walking around the city will also make you feel fantastic. Let's make it our goal to bring beauty to the Web. That's the future.

2. Recent clients

4. Galit Gaon
Chief Curator, Design Museum Israel

6. “What do you want to be in the future?”
·
·

8. ·

9. What’s happiness?
·
·

10. drinking
beer
eating
real
food
sleeping

11. art
eating
real
food
drinking
beer
sleeping

12. fotos de concierto, poesía, libro, fotos, grafiti, baile, etc…

13. Foto de un concierto de música

14. Stendhal syndrome
·
·

15. Stendhal syndrome, is a psychosomatic disorder
that causes rapid heartbeat, dizziness, fainting,
confusion and even hallucinations when an
individual is exposed to an experience of great
personal significance, particularly viewing art.
The term can also be used to describe a similar
reaction when confronted with immense beauty
in the natural world.
!
·
·

16. Here’s an “almost” real story
·
·

17. https://www.youtube.com/watch?v=3b0p9mTJOJI

18. ART

19. ART · BEAUTY

21. Beauty makes us feel good. It's a feeling.
It is not a intelectual pleasure.!
(Renato de Fusco)

22. We connect naturally (not culturally) to beauty
and beauty makes us instinctively happy!
Dennis Dutton: The art instinct.

23. “Beauty makes us feel good.
it’s a essential feeling”
·
·

24. https://www.youtube.com/watch?v=wC1jHHF_Wjo
https://www.youtube.com/watch?v=wC1jHHF_WjoMonument Valley:

25. ·
·

26. “Monument Valley was the complete
opposite for me. I would play this at
the end of the day to wind down
after work and the game helped me
to totally mellow out.
I seriously love this game. The only
complaint I have is that there aren't
more levels.”
·
·

28. “Thanks for making better the first
few minutes of my day.”
·
·

29. Yah, whatever, but what’s the point?
I’m a designer, I don’t care if people feel
good or bad.
·
·

30. The point is your not a only designer,
your a creator, a maker, a builder, an architect.
You’re building a completely new world.
·
·

31. We are creating a massive ecosystem of digital items

32. 0
150
300
450
600
Births Websites
Every minute

33. 0
150
300
450
600
Births Websites
Every minute

35. The more and more what we see through the
screens is our new landscape. Our new world.
·
·

36. - Spiderman: A great power gives you a great responsibility.
it is the other way round; a great responsibility gives you a
superpower.

37. With great responsibility
comes great power.
·
·

44. Note: !
/nəʊt/!
Amount of text that is usually written and shared online!
!
-graphy:!
/grəfi/!
The craft of ...

45. https://www.youtube.com/watch?v=HF4Q4DfaSeM

46. PRODUCT FEATURES
40+ collection
templates
Explore the cloud by
categories and editorial
picks
Automatic
formatting
Multi-platform
support for
mobile & web
Create your personal
and customized
gallery
Notification Center.
Likes, comments,
new followers
Newsfeed with
friend’s updates

47. Alex Trochut
Brooklyn, US
Ariane Spanier
Berlin
Luca Ionescu
Sydney, Australia
Mario Hugo
New York
Non-Format
London Sean Freeman
London
Feed
Montreal
Jessica Hische
San Francisco David Ruiz
Barcelona, Spain
Sara Blake
New York
Sebastian Lester
Lewes, UK
Chris Rubino
New York,
Mek Frinchaboy
Buenos Aires
OFFF Atelier
Barcelona
Rick Banks
London
Sougwen Chung
New York
David Acebedo
Barcelona
Maria Berga
Barcelona
Esteve Traveset
Barcelona
Alvaro Jiménez
Barcelona
Josep Basora
Barcelona
JuanRa Pastor
Barcelona
Laura Meseguer
Barcelona

48. · Some of the collections ·
When one wants to find a
gesture, when you want to find
how to act onstage, all you
have to do is listen to the music.
The composer has already seen
to that. If you take the trouble
to really listen with your Soul
and with your Ears—and I say
'Soul' and 'Ears' because the
Mind must work, but not too
much also—you will find every
NOTEGRAPHY IS A WEB
AND MOBILE APPLICATION
THAT RETHINKS THE WAY
WE WRITE AND SHARE TEXT
ONLINE THROUGH DESIGN.
Oh, did you ever believe that I could
leave you, standing out in the cold
I know how it feels 'cause I have
slipped through to the very depths
of my soul.
I just wanna show what I'd give you
it is from every bend in the road
Now listen to me
Oh, whoa-whoa, as I was and really
would be for you, too, honey
As you would for me, oh, I would
share your load.
Let me share your load. Ooh, let me
SPEAK YOUR
MIND IN A
FRESH AND
COOL WAY.
Do the strand. Do it on the
tables. Quaglino’s place or
Mabel’s. Slow and gentle.
Sentimental. All styles served
here. Louis says he prefer.
A LWAY S T H E S U N
001 | 979
Avoid bad people. Avoid bad wine.
Avoid a bad book or a boring
business partner. Avoid ambition
but also the lack of ambition.
Avoid mushrooms you find in the
woods that look tempting. Avoid
chilli tacos before going to sleep
unless you want to have wild
dreams. Avoid alarm clocks if you
can. Avoid everything unkind but
never avoid a bad idea because
they’re always the beginning of
something beautiful.
ALEX TROCHUT,
THANKS FOR YOUR HELP AND
YOUR BEAUTIFUL COLLECTION.
ASTRONAUTS CAN’T
GO TO THE
SUPERMARKET WHEN
THEY’RE WORKING
AND YET THEY SEEM
PRETTY HAPPY.
Always means something that is a
perfect example of a particular
style, something of lasting worth
or with a timeless quality. The
word can be an adjective or a
noun. It denotes a particular
quality in art, architecture,
literature and other cultural
artifacts.
Basic means something that is a
perfect example of a particular
style, something of lasting worth
or with a timeless quality.
1/714

71. This collection is based on the beautiful and
mysterious birds of paradise. In the absence of natural
enemies, the species could be extremely selective in
choosing their sexual partner. In order to make an
impression on the other gender, the male birds would
show off with the highly elongated and elaborate
feathers extending from the beak, wings, tail or head.
!
Recommended for: wannabe birds of paradise—go on,
use these colours and shapes to impress or seduce
someone special.

74. Detalle

75. http://kinecdysis.sougwen.com

80. David Acebedo

82. JuanRa Pastor

84. Maria Berga

86. Laura Meseguer

100. help?
·
·

111. hello@notegraphy.com
·
·

112. soto@herraizsoto.com