Mastering Marketing Analytics - Vanakkam Digital 2023.pdf
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Marketing Analytics, is a need of the hour. However most organisations either they don't know the value or don't know how to utilise data to drive marketing. This session slides covers what is marketing analytics, types of marketing analytics, how to understand, analyse and integrate, how to launch campaigns using data and how to visualise marketing campaigns driven with data
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Mastering Marketing Analytics - Vanakkam Digital 2023.pdf
- 1. Mastering Marketing Analytics Unveiling Digital Success 18th Nov 2023
- 2. INTRO Venkatesa Madhan (Madhan), 19 years in Marketing. Started as a SEO professional. Worked in Startups, Scaleups, Tech Giants. Co-founded a design agency and failed. Now Fractional CMO / Consulting through the brand name Leadstack.
- 3. What Industry Says Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner, Inc. June 2022
- 4. Index - What is Marketing Analytics - Types of Marketing Analytics - Marketing Analytics Tools - How to unlock digital success - Marketing Architecture - Q&A
- 5. Why ?
- 6. What’s the Connection? Steve Jobs Elon Musk Seth Godin
- 7. Guess?
- 8. Marketing MAVERICKS - Chennai / India / WorldWide Girish M Sridhar Vembu Who am i?
- 9. Why Marketing Analytics? Marketing analytics is the process of measuring, managing, and analyzing data to improve marketing effectiveness and ROI. By collecting and analyzing data from various sources, such as website traffic, social media engagement, and advertising campaigns, Marketing Analytics helps businesses make informed decisions and optimize their marketing strategies.
- 10. Marketing Analytics Acronyms BR - Bounce Rate CTA - Call to Action CTR - Click through rate CAC - Customer Acquisition Cost Search, learn and share it on social media #VanakkamDigital2023
- 11. Types of Marketing Analytics Source:martech.org
- 12. Types of Marketing Analytics Descriptive Analytics Predictive Analytics Prescriptive Analytics Why? Helps you derive insights from existing data Predicts future trends Helps you plan for the future Trust Very reliable Not too reliable Reliable for short and mid-term planning Data requirement Requires a limited amount of data to work Requires a moderate amount of data Requires a wide range of data for extracting insights
- 13. Top Marketing Analytics Tools Source:google
- 14. Marketing ANALYTICS TOOls SEO: Web Analytics: Social media: Email Marketing: Marketing Automation CRM: Reports: CDP: Buy tools as per the strategy
- 15. Did you know? -It MUST START with RoI (RoMI) It should all start with Why? Source:marketoonist.com
- 21. Data tracked through web analytics Source:analytics
- 22. Data tracked for Social Media Source: cyfe
- 23. When data from digital channels are UNified Source:geckoboard
- 24. Marketing Analytics - TO BE Source:Google Marketing
- 25. Validation Validate where you are in this process and improvise
- 27. Venkatesa Madhan (aka) Madhan Leadstack Fractional CMO
- 28. Q & A
- 29. 1. Question: What is the purpose of A/B testing in marketing analytics? 2. Question: What does the term "CTR" stand for in digital marketing analytics? 3. Question: In the context of marketing analytics, what does the acronym "ROI" represent? 4. Question: What is the significance of the "Conversion Funnel" in marketing analytics? 5. Question: What is the primary purpose of segmentation in marketing analytics? 6. Question: Which analytics metric is used to measure customer loyalty and satisfaction? 7. Question: What does the term "Churn Rate" refer to in marketing analytics? 8. Question: How can UTM parameters be used in marketing analytics? 9. Question: What role does predictive analytics play in marketing? 10. Question: What is the purpose of a heat map in website analytics?
- 30. 11. Question: Which metric measures the percentage of visitors who leave a website without interacting with any page? 12. Question: What is the purpose of a "Call-to-Action" (CTA) in marketing? 13. Question: What is the main goal of email marketing analytics? 14. Question: What does the term "Conversion" refer to in marketing analytics? 15. Question: What is the primary purpose of social media analytics? 16. Question: What does the term "Lead Generation" mean in marketing? 17. Question: Which tool is commonly used for real-time website analytics?