Webinar presented by WebinarListings and ReadyTalk discusses best practices in promoting webinars.

1. Harness the Power of the Web to Promote Your
Online Event
#webinarpromo 1

2. Who We Are & What We Do…
Simone Verhulst - Rachel Levy –
Webinar Series Manager, Lead Founder/CEO
Generation Programs WebinarListings
ReadyTalk Rachel@webinarlistings.com
Simone.verhulst@readytalk.com
#webinarpromo 2

3. Ready-Set-Go
 Planning is everything for a successful event…and
PROMOTING plays a big part of that plan!
#webinarpromo 3

4. Promotional Timeline for your Event
• When should I kick off the process?
• What pieces do I need to prepare?
• What items do I need from my speaker?
• When are the deadlines for each?
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 4

5. Promotional Timeline for your Event
• Concepts & Materials (kick-off)
• Critical Dates & Key Deliverables
• Execution
• Event
•…simple right?
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 5

6. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & bios
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 6

7. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional
efforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 7

8. Promotional Timeline for your Event
#webinarpromo 8

9. Promotional Timeline for your Event
#webinarpromo 9

10. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional
efforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns
• 3 weeks prior – ask speaker to start promoting event to their audiences and
networks as well + event calendars
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 10

11. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press
release
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 11

12. Promotional Timeline for your Event
• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +
press release
• 3 to 5 days prior – Facebook invitation (from your created event) + Second
reminder email blast (or to an entirely new list)
#webinarpromo 12

13. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion
(continuous from this point on) + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second
reminder email blast
• 24 hours prior to event – reminder email to registrants
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 13

14. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press
release
• 3 to 5 days prior – Facebook invitation (from your created event) + second
reminder email blast
• 24 hours prior to event – reminder email to registrants
• Day of the webinar – tweet, tweet, tweet! Remember to use the event
hashtag in all of your promotion leading up to (and during) the event
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 14

15. Registration Form – Do’s and Don’ts
•The goal is to have people FINISH filling it out
Tweet me for questions
@RTWebSem,
#WebinarPromo
#webinarpromo 15

16. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
#webinarpromo 16

17. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
#webinarpromo 17

18. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
#webinarpromo 18

19. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
Value
#webinarpromo 19

20. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
Value
Make it Fun
#webinarpromo 20

21. DO NOT FORGET
TEST!
#webinarpromo 21

22. Variety of Promotion Ideas
 E-mail
 Industry websites
 Ask key influencers to promote
 Partnering is a great way to double
your promotional efforts
 Post on WebinarListings (of course!)
 Press Release
 Eventbrite
 Blog Post
 Craigslist – you never know!
22
#webinarpromo 22

23. Finding Your Target
 Partner with industry groups to
promote
 Co-host webinar with a related
company
 Get a well-known presenter from your
industry
 Tweet using relevant hashtags
23
#webinarpromo 23

24. Catching Their Attention
 Video “commercial” that can be
posted on social media or in
email
– Overview or speaker interview
 Photo of presenters
 Catchy title (top 10 lists, 10 ways
to)
24
#webinarpromo 24

25. I get the event calendars, but what else…?
 Write your own
 Comment on others
 Don’t pitch
 Offer tips, invite to
your event
25
#webinarpromo 25

26. I get the event calendars, but what else…?
Broad Match – Keywords plus variations;
Higher search volume, less qualified
Phrase – Keywords in a phrase are matched
Exact Match – Keywords matched exactly; lower
volume, more qualified
26
#webinarpromo 26

27. I get the event calendars, but what else…?
Recordings
27
#webinarpromo 27

28. I get the event calendars, but what else…?
Social Media
28
#webinarpromo 28

29. I get the event calendars, but what else…?
Website
29
#webinarpromo 29

30. I get the event calendars, but what else…?
Social Media Resources
 For registering hashtags:
Twapperkeeper (http://twapperkeeper.com)
Twubs (http://twubs.com/)
 For finding conversations:
Del.icio.us (http://delicious.com/)
Stumble Upon (http://www.stumbleupon.com)
Google Blogs Search (http://blogsearch.google.com)
Twitter Search (http://search.twitter.com)
Favstar (http://favstar.fm/)
 For monitoring Twitter:
TweetDeck (http://www.tweetdeck.com/)
HootSuite (http://hootsuite.com/)
 For monitoring conversations across social media:
Radian6 (http://www.radian6.com/)
Jive (http://www.jivesoftware.com/solutions/market-engagement)
Alterian (http://socialmedia.alterian.com/)
BackType (http://www.backtype.com/) – In Beta
Spot Influence (http://www.spotinfluence.com/) – In Beta
30
#webinarpromo 30

31. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
31
#webinarpromo 31

32. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
32
#webinarpromo 32

33. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
Tip #3 – Include a well-worded hyperlink in your first paragraph
33
#webinarpromo 33

34. I get the event calendars, but what else…?
Engage Your Sales Team
34
#webinarpromo 34

35. I get the event calendars, but what else…?
Just a few more…
Email Signatures
Affiliate or Partner Programs
Traditional Media
Other Webinar
Newspapers, Magazines, Business journals
(….think series)
35
#webinarpromo 35

36. Questions?
36
#webinarpromo 36

37. Promotion Timeline
Post
Determine your Specifics
6 Weeks Before the Webcast Promote
Broadcast Your Webcast
4 Weeks Out –
get your registration page
and promotional
webpage up and running
(create those track-able links!)
Email it!
Build Your
Links
Remind the
Social Media Day Before
(email, social media)
PR
#webinarpromo 37

38. About WebinarListings
We are a directory of live and
recorded webinars in many interest
areas. Hosts can post their
webinars on our site for free in order
to increase visibility and find new
attendees.
38
#webinarpromo 38

39. Contact Us
To list on our site or find out about webinars,
contact us:
WebinarListings.com
http://bit.ly/WLnews
@WebinarListings
/WebinarListings
link.webinarlistings.com
rss.webinarlistings.com
info@webinarlistings.com
39
#webinarpromo 39