5. ACADEMIC RESEARCH AND DATA-
DRIVEN DECISION-MAKING HAVE
DIFFERENT INTENTIONS AND
OUTCOMES
NEWSFLASH!!!!!
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6. Interesting Data – but are
these data points actionable?
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7. Gartner Pattern Based Strategy, 2010:
Moving from reacting to events that had major effects on
business strategy to proactively seeking patterns that
might indicate an impending event.
The interest in Pattern-Based Strategy is likely to grow as
we understand the technologies that are emerging to
seek patterns
from both traditional (financial information, customer order data,
inventory, etc.)
nontraditional sources of information (social media, news, blogs).
Gartner Research, Inc. 3 August 2010
ID Number: G00205744. p.4
8. 2010 Gartner Hype Cycle for
Pattern Based Strategy
ON THE RISE
Pattern based Strategy
Collaborative Decision-
making
Social Network Analysis
Context Enriched
Services
Web Content Product
Recommendation
Engines
Performance Driven
Culture
Sentiment Analytics
9. Wait a minute…This is sounding awfully familiar…
Pattern-Based Strategy is not only about technology, it
also requires cultural changes.
Many organizations do not have a culture of seeking
patterns, modeling their impact and rapidly changing
the organizational culture to appropriately respond.
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10. THE LEARNING WORLD IS DISCOVERING WHAT
INTERNET MARKETERS HAVE KNOWN FOR
YEARS.
THE DIGITAL “BREADCRUMBS” THAT LEARNERS
LEAVE BEHIND ABOUT THEIR ENGAGEMENT
BEHAVIORS AND INTERESTS PROVIDE MASSIVE
AMOUNTS OF DATA THAT CAN BE MINED TO
IMPROVE AND PERSONALIZE ONLINE
LEARNING, EDUCATION, TRAINING AND
PERFORMANCE SUPPORT.
NEWSFLASH!!!!!!
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12. What Education Decision Makers Are Looking For
Assessment and evaluation that integrates contemporary
innovations in technology, pedagogy, accountability, and
applied research
Actionable data visualization and reporting
Technological, organizational and methodological
scaffolding to inform the efficacy of all aspects of
teaching and learning
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13. But Where to Begin?????
Uncertainty about where to start
No established industry best practice about what to measure
No established industry best practice around methodology
Higher Educational Culture and Status Quo
Institutional concern about what the data will show
Competing institutional priorities and lack of incentive for
collaboration between different groups
Siloed data across the campus and campus systems sure don’t
help.
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18. I’M NOT TALKING ABOUT RESEARCH
I’M NOT TALKING ABOUT PUBS
I’M TALKING ABOUT USING DATA TO HELP US
GET SMARTER, PROVIDE BETTER SERVICES AND
MAKE BETTER DECISIONS FOR OUR INSTITUTIONS,
OUR STUDENTS AND OUR OWN PROFESSIONAL
DEVELOPMENT
Learning Technologists MUST to
Engage in the Data Driven
Decision-making Movement
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19. THANK YOU
Ellen D. Wagner, Ph.D.
edwsonoma@gmail.com
ellen@sageroadsolutions.com
ewagner@wiche.edu
http://elearningroadtrip.typepad.com
http://twitter.com/edwsonoma
+1.415.613.2690 mobile
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Editor's Notes
Why anaylitcs comes up in every conversation
Google-like analytics
Commercial sector experiences driving HED expectations
“EASY button” solutions
Education not keeping up with consumer-like
A perfect storm of technological advances in data analysis, the economic downturn, expectations for increased transparency is leading to increased demand for data utilization.