It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
101. But I can tell you what you might
want to be thinking about
102. Quality over quantity
Be different don’t emulate
Expertise not generalist
Solid not fast
Revisit not pump out
103. Think brand
Who are you and what do you stand for
What makes you ACTUALLY different
Consistent across as many places as you can be
104. Think social
Be at the forefront
Be where your audience ARE
Be where Google thinks they are
What do THEY NEED rather that what YOU
think they need
Offer difference – don’t follow the herd
SOCIAL media not social MEdia
105. Think images
What is gonna pull people in
If it's worth your time it's worth paying for
Stand out from the crowd
141. They always think us time travellers
are just making it all up, ah well
142. “People like us, who believe in physics, know
that the distinction between past, present and
future is only a stubbornly persistent illusion.”
Albert Einstein (inventor of wormholes), 1935