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Penguins, Shortcuts and Making The Right Decisions In SEO
1.
2.
3.
HELLO
4.
Happy World Penguin
Day
5.
Happy World Penguin
Day
6.
So Jon Mentioned
There Would Be Penguins
7.
Thanks Jon
8.
Make My Job
Harder
9.
So There Is
The Obvious
10.
Penguin Updates
11.
Penguin — April
24, 2012
12.
Penguin 1.1 —
May 25th, 2012
13.
Penguin 1.3 —
Oct 5th, 2012
14.
Penguin 2 —
May 22nd, 2013
15.
Penguin 2.1 —
Oct 4th, 2013
16.
Penguin 3.0 —
Oct 17th, 2014
17.
Penguin 4 —
Sep 23rd – Oct 6th, 2016
18.
But That Would
Be Too Obvious
19.
And I Don’t
Have Much To Say About It TBH
20.
Or We Could
Talk About Real Penguins
21.
Or We Could
Talk About Real Penguins Some Females Swap Pebbles For Sex
22.
Or We Could
Talk About Real Penguins Some Females Swap Pebbles For Sex There Are Some Sexual Perversions That I Daren’t Even Mention
23.
Not So Cute
Now? Huh?
24.
So Let’s Talk
About These
25.
So Let’s Talk
About These
26.
Bear With Me
27.
Seal Bars At
Aldi
28.
Arctic Bars At
Lidl
29.
This Is Not
Just Limited To Penguins
30.
This Is Not
Just Limited To Penguins
31.
This Is Not
Just Limited To Penguins
32.
This Is Not
Just Limited To Penguins
33.
This Is Not
Just Limited To Penguins
34.
This Is Not
Just Limited To Penguins
35.
This Is Not
Just Limited To Penguins
36.
37.
Asda Got In
Hot Water
38.
Asda Got In
Hot Water
39.
Asda Got In
Hot Water
40.
Shortcuts Can Bite
You On The Arse
41.
Listening To Experts
Is Not Always A Good Idea
42.
Penguins, Shortcuts and
Making The Right Decisions In SEO
43.
Some Shit You
Can Do
44.
Internal Linking
45.
Internal Linking
46.
Internal Linking
47.
Temptation
48.
Reality – Do
It By Hand
49.
Screaming Frog
50.
Bill Sebald Has
A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
51.
Bill Sebald Has
A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
52.
Bill Sebald Has
A Nice Tutorial https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
53.
You Can Do
Similar With Sitebulb
54.
You Can Do
Similar With Sitebulb
55.
You Can Do
Similar With Sitebulb
56.
You Can Dig
Deeper With Botify
57.
You Can Dig
Deeper With Botify
58.
You Can Dig
Deeper With Botify
59.
You Can Dig
Deeper With Botify
60.
You Can Dig
Deeper With Botify
61.
Get Pretty With
Website Auditor
62.
Get Pretty With
Website Auditor
63.
Get Pretty With
Website Auditor
64.
Get Pretty With
Website Auditor
65.
DO BETTER
66.
Title Tags and
Meta Descriptions And On Page
67.
Most People Set
And Leave
68.
Test
69.
Big Metrics
70.
Big Metrics
71.
Big Metrics –
More Copy Test
72.
Big Metrics –Title
Tag Test
73.
Big Metrics –Title
Tag Test
74.
Use Logic
75.
DO BETTER
76.
Old Shitty Content
77.
Old Shitty Content
78.
And We Have
Seen A Lot Of It
79.
Fuckin Short Cuts
80.
Fuckin Short Cuts Not
Often Worth It
81.
Fuckin Short Cuts Not
Often Worth It Shit Content IS Shit Content
82.
Causes Cannibalisation
83.
Google Has More
Shit To Dig Through
84.
URL Profiler +
Content Audit
85.
URL Profiler +
Content Audit Link Data HTTP Status Robots Access Screen Capture Google Analytics Data Google Search Console Data Readability Duplicate Content Uclassify Copyscape
86.
MASSIVE SPREADSHEET
87.
DO BETTER
88.
So I Crowbarred
Penguins In
89.
Didn’t Take Shortcuts
90.
Often The Hard
Way Is Worth It
91.
DO BETTER
92.
Thank you
Download now