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HELLO
Happy World Penguin Day
Happy World Penguin Day
So Jon Mentioned There Would
Be Penguins
Thanks Jon
Make My Job Harder
So There Is The Obvious
Penguin Updates
Penguin — April 24, 2012
Penguin 1.1 — May 25th, 2012
Penguin 1.3 — Oct 5th, 2012
Penguin 2 — May 22nd, 2013
Penguin 2.1 — Oct 4th, 2013
Penguin 3.0 — Oct 17th, 2014
Penguin 4 — Sep 23rd – Oct 6th,
2016
But That Would Be Too Obvious
And I Don’t Have Much To Say
About It TBH
Or We Could Talk About Real
Penguins
Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex
Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex
There Are Some Sexual
Perversions That I Daren’t Even
Mention
Not So Cute Now? Huh?
So Let’s Talk About These
So Let’s Talk About These
Bear With Me
Seal Bars At Aldi
Arctic Bars At Lidl
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
Asda Got In Hot Water
Asda Got In Hot Water
Asda Got In Hot Water
Shortcuts Can Bite You On The
Arse
Listening To Experts Is Not
Always A Good Idea
Penguins, Shortcuts and Making
The Right Decisions In SEO
Some Shit You Can Do
Internal Linking
Internal Linking
Internal Linking
Temptation
Reality – Do It By Hand
Screaming Frog
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
You Can Do Similar With
Sitebulb
You Can Do Similar With
Sitebulb
You Can Do Similar With
Sitebulb
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
DO BETTER
Title Tags and Meta
Descriptions And On Page
Most People Set And Leave
Test
Big Metrics
Big Metrics
Big Metrics – More Copy Test
Big Metrics –Title Tag Test
Big Metrics –Title Tag Test
Use Logic
DO BETTER
Old Shitty Content
Old Shitty Content
And We Have Seen A Lot Of It
Fuckin Short Cuts
Fuckin Short Cuts
Not Often Worth It
Fuckin Short Cuts
Not Often Worth It
Shit Content IS Shit Content
Causes Cannibalisation
Google Has More Shit To Dig
Through
URL Profiler + Content Audit
URL Profiler + Content Audit
Link Data
HTTP Status
Robots Access
Screen Capture
Google Analytics Data
Google Search Console Data
Readability
Duplicate Content
Uclassify
Copyscape
MASSIVE SPREADSHEET
DO BETTER
So I Crowbarred Penguins In
Didn’t Take Shortcuts
Often The Hard Way Is Worth It
DO BETTER
Thank you
Penguins, Shortcuts and Making The Right Decisions In SEO

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