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Warwick Business School Alumni Association magazine: spring 06
2




With you every step of the way
Your study at WBS will have been a major stepping stone in your career.
Whatever stage you’re at now, WBS has the expertise to help you go further.

Undergraduate Programme                                         Doctoral Programmes & Research
As one of the best in the UK, our undergraduate programme       Our doctoral programme is rated as one of the best in the
is academically challenging as well as vocationally relevant,   world. Doctoral students receive supervision and mentoring
and has an excellent reputation with employers.                 from some of the best academics in their field. You will
                                                                join an exciting, vibrant, and truly international research
                                                                community.
Specialist Masters Programme
We run nine specialist masters courses, covering all areas
of business and management, allowing you to expand your         Executive Education
knowledge in a specialist area, or preparing you for further    We can help you and your organisation achieve real results,
research.                                                       by identifying learning opportunities and targeting specific
                                                                organisational needs. For individuals we offer short courses
                                                                and accredited diplomas. For organisations, we can tailor or
Post-experience Programmes                                      create courses to meet your needs.
The Warwick MBA and its public sector equivalent,
The Warwick MPA, are both prestigious management
qualifications designed to help you broaden your business       To find out more visit
knowledge, widen your skill base, and progress your career.     www.wbs.ac.uk/go/nexus
3

 message from the dean                                                                                                               3




                                 W        arwick Business School’s
                                          mission is to command
                                  an international reputation
                                                                      education portfolio. I encourage you to think of WBS
                                                                      as your business school and to return at any time – I
                                                                      know the alumni staff here are always delighted to show
                                  for high quality education and      visitors around the buildings and the campus.
                                  research in management and
                                  business both in the public         2006 also heralds a new Chair for the Alumni Board.
                                  and private sectors. With           Henri Winand (EXMBA 99–03) will be taking over the
                                  this objective in mind WBS is       helm from Clive South who has served in the role for
                                  already, arguably, the leading      the past two years. I know I echo the thoughts of many
                                  full-line University-based          as I thank Clive for his tireless support of WBS, which
    business school in Europe. That we have achieved such             I am sure will continue. Henri (who coincidentally for
    a feat in less than forty years is thanks in no small part        this European issue of nexus is from Belgium) and the
    to my predecessors like Thom Watson who sadly passed              Alumni Board aim to represent the views of the alumni
    away (see obituary on P7) in 2005. With the loss of two           community in dialogue with myself and other WBS
    founding fathers of WBS within a year (Brian Houlden,             staff, so do check out the web site if you want to find out
    November 2004) it seems appropriate to reflect on our              more.
    development and consider our future.
                                                                      I do hope you enjoy this issue of nexus, looking at only
    The future for WBS is exciting. Building work is under way        a handful of our many European links. In such a diverse
    (and running to time) on the third phase of development           community it is impossible to showcase everything that
    at Scarman Road (see P22/3). Our vision is that there will        is happening but I anticipate that this will serve to excite
    be one further phase of building after this current one to        your curiosity – far more information can be found
    reunite all WBS faculty, staff and students on one site. This     online at www.wbs.ac.uk
    will enhance the sense of community amongst the WBS
    family.

    Once completed, this building will help to accommodate
    students from our nine specialist masters programmes,
    MBA and MPA courses, undergraduate programme
    (three WBS courses and nine joint degrees with other
    departments) and our continually expanding executive




   contents




                                                                                                                                         Designed by Morse-Brown Design Limited www.morsebrowndesign.co.uk
  4–7   WBS news                                                     10           12            8–9
  8–9   the myth of standardised business education
        Professor Howard Thomas
   10   when global meets local
        Professor Colin Crouch
   11   European integration and industrial relations
                                                                     16
        Professor Paul Marginson
12–13   UK event reviews
14–15   2006 pull-out calendar
   16   overseas event reviews
   17   Greece lighting
        Maria Frantzeskakis                             18           22–23
   18   the sound of engines
        Otto C. Frommelt
   19   from Munich to Milan
        Christian von Strotha
   20   keeping in touch                                24–25        26
   21   WBS in Europe
22–23   WBS building for the future
24–25   20 years of the DLMBA
26–27   alumni news
4 nexus: spring 06                                                                                  european research

                        The project leader     This project aims to address the                 David Wilson is
                        for The European       shortcomings of a fragmented and                 WBS Professor
                        Platform for           diffuse European CSR research agenda.            of Strategy and
                        Excellence in          It will achieve this through a structured        Chair of the
                        Corporate Social       and dynamic programme of cooperation             European Group
                        Responsibility         where academic institutions, businesses          for Organisation
                        (CSR) Research         and stakeholders will have a real                Studies (EGOS)
 Alyson Warhurst CCU    project is Brussels-   opportunity to influence the setting of           – a scholarly
                        based European         research priorities as well as the use and       association for
Academy of Business in Society (EABIS)         exploitation of research findings. Such           the study of
of which WBS is a founder member.              coordination will allow European CSR-            organisations,
                                                                                                                    David Wilson MSM
Partners in the project consortium             related research to be aligned, integrated       organising and
are: European Academy of Business              and widely disseminated, creating new            the organised.
in Society, European Foundation                synergies among existing academic
for Management Development,                    centres of excellence.                           Started 34 years ago, EGOS is an
Ashridge (Bonar Law Memorial) Trust,                                                            international network, based in
Copenhagen Business School, Cranfield           WBS Corporate Citizenship Unit is                Continental Europe with a secretariat
University, INSEAD, Vlerick Leuven             involved in two of the seven Work                in Copenhagen (soon to be Berlin)
Gent Management School, WBS, The               Packages with specific input to the areas         and operates under Belgian statutes.
Copenhagen Centre, CSR Europe, Leon            of: Research Coordination for Young              It survives financially on the
Kozminski Academy of Entrepreneurship          Research Professionals and Research              subscriptions of around 1500 members,
and Management, Warsaw School of               Coordination Network. The project                having grown from 572 members in
Economics, Katholische Universität             commenced in September 2004 and is               2000. Its current Chair – an elected
Eichstätt-Ingolstadt.                          funded for 3 years.                              position – is Professor David Wilson,
                                                                                                who has been a member of EGOS
                                                                                                since its inception. EGOS organises
According to                                   the happy mean, which involves the
                                                                                                an annual conference (around 1000
Martin Cave,                                   regulator projecting competitors up
                                                                                                people) which takes place in various
Director, Centre                               the so-called ladder of investment – i.e.
                                                                                                Universities across Europe (Warwick
for Management                                 getting them to take their networks
                                                                                                played host in 1999) and the next
under Regulation                               closer and closer to the consumer. This
                                                                                                conference will be held in Bergen,
(CMuR), getting                                approach has been widely accepted
                                                                                                Norway in early July 2006. EGOS has
telecommunica-                                 by European regulators, and we hope
                                                                                                had an associated journal ‘Organisation
tions regulation                               it will be part of the new regulatory
                                                                                                Studies’ for the last 24 years. David
right is one of                                strategy now emerging from Brussels,
                        Martin Cave CMuR                                                        Wilson was its Editor (99–03). The
the pillars of the                             in which we are also playing an
                                                                                                current editor is another WBS Professor,
revised Lisbon                                 advisory role for the Commission.
                                                                                                Hari Tsoukas.
Agenda, aimed at making Europe the
most competitive place on the planet,          Our second main telecoms research
                                                                                                The aim of EGOS is to sustain and
and the telecoms group at the CMuR             area is spectrum management. This
                                                                                                develop an international network
has been researching and advising on           involves devising practical methods to
                                                                                                of scholars (from PhD students to
this issue extensively. The key problem,       allow innovators access to spectrum
                                                                                                Professors) who see the organised world
in markets often dominated by historic         to provide new services such as Wi-
                                                                                                in unconventional and European ways.
monopolists such as BT or France               Max. Creating a spectrum market from
                                                                                                Underpinned by the disciplines of the
Telecom, is how to provide incentives          scratch is a tricky economic, legal and
                                                                                                Social Sciences, EGOSians recognise
for both incumbents and competitors            technological problem, but it is now
                                                                                                that organisation is more than just
to invest and innovate. If regulation is       scheduled to go ahead all over the EU
                                                                                                ‘management’ and that its study
too lax, competitors go out of business.       by 2010; our research is trying to iron
                                                                                                extends beyond the boundaries of
If too harsh, no-one invests. We have          out some of the glitches.
                                                                                                conventional (often North American)
developed a framework for finding               w users.wbs.ac.uk/group/cmur
                                                                                                business schools. w egosnet.org

                          As contributors to the International        special anniversary edition, and
                          Journal of Operations and Production        invited Bob and Nigel to submit an
                          Management, Bob Johnston and                update to accompany their original
                          Nigel Slack from WBS Operations             articles, which asks Where are we now?
                          Management group, have each had an
                          article selected for republication as one   Bob’s article, Service operations
                          of the six most influential papers to be     management: return to roots, first
                          published during the journal’s 25 year      appeared in a 1999 edition of the
                          history.                                    journal. Nigel’s article, The flexibility of
                                                                      manufacturing systems, was republished
                          Emerald Group Publishing Limited            together with Bob’s in Volume 25, issue
  Bob Johnston OM                                                                                                     Nigel Slack OM
                          have republished key articles in a          12 (2005).
european research                      nexus: spring 06                                                                         5


                        Exploring the       The first is a joint collaboration with       Environmental Management: Law, public
                        implications        the Finnish National Research and            participation and environmental decision-
                        of public           Development Centre for Welfare               making is a collaboration between the
                        involvement         and Health (STAKES). Globalisation           Finnish Environment Institute (SYKE),
                        internationally     and citizens in health care: Exploring       Abo Akademi University and Turku
                        is at the centre    the role of users, choice and markets in     University.
                        of two current      European health systems looks at the way     w www.ymparisto.fi/default.
                        European projects   marketisation and citizen engagement         asp?node=17300&lan=en
                        led by Jonathan     have developed in transnational
                        Tritter, Research   organisations (eg WTO, World Bank),          For more information email
                        Director of the     in EU legislation and have emerged in        e j.tritter@wbs.ac.uk
Jonathan Tritter IGPM
                        University’s        Finland, Sweden and England.
Health Service Partnership in the           w www.gaspp.org/research/
Institute of Governance and Public          globhealthcare/index.html
Management (IGPM). Both projects                                                         Members of the WBS Operational
are funded by the Academy of Finland        The second explores how citizens are         Research & Information Systems Group
(equivalent to the Economic and             involved in environmental regulation,        (ORIS) will be presenting their research
Social Research Council or the Medical      focused on Finland but drawing on case       and organising streams at the EURO
Research Council) and involve a range of    studies in the UK and the USA. Effective     conference in Iceland in July 2006.
different collaborators.



      hot off the press
             Nigel Piercy, WBS Professor                 Professor Colin Carnall,                      Paul Edwards, Professor of
             of Marketing, with Mac                      Associate Dean, Executive                     Industrial Relations, and
             Hulbert and Noel Capon of                   Programmes: Change                            Judy Wajcman: The Politics
             Columbia Business School:                   Management, a Personnel                       of Working Life. Published
             Total integrated marketing.                 Today Guide, published by                     by OUP. Explains the nature
             Published by Kogan Page.                    Reed Business Information.                    of working life in modern
Provides a framework for designing and                   Includes practical advice                     organisations; offers a
managing total marketing strategy.          on how to implement strategic change         detailed and thorough analysis and
w www.kogan-page.co.uk/bookdetails.         successfully and best practice case          explains all its concepts.
aspx?ISBN=074944455X                        studies.                                     w www.oup.co.uk/isbn/0-19-927190-9


             Alumnus Walter Baets                      Richard Elliott, Professor                      Alumna Dr Paula
             (PhD 1989–94), Professor                  of Marketing & Consumer                         Jarzabkowski, Reader in
             Complexity and Knowledge                  Research, co-authored                           Strategic Management,
             Coordinator of EcKM at                    with Larry Percy: Strategic                     Aston Business School (PhD
             the Euromed Centre for                    Advertising Management                          97–00), has authored a
             Knowledge Management,                     2nd edition. Published by                       research monograph, the
             Marseilles: Knowledge          OUP. Includes expanded chapters on                         first in the field of strategy as
management and management learning :        Communication Strategy and Processing        practice: Strategy as Practice: An Activity-
extending the horizons of knowledge-based   the Message and business-to-business         Based Approach with Sage Publications.
management, published by Springer.          examples.                                    w www.sagepub.co.uk/book.
w www.springeronline.com                    w www.oup.co.uk/isbn/0-19-927489-4           aspx?pid=106986


            Colin Crouch, Chair of the                   Robert Johnston, Professor                    Alumnus Tas Gohir
            Institute of Governance                      of Operations Management                      (EXMBA 97–02), Business
            and Public Management:                       and Graham Clark: Service                     Development Manager,
            Capitalist Diversity and                     Operations Management                         Evolution Life Science
            Change: Recombinant                          – improving service delivery,                 Ltd: MBA student project
            Governance and Institutional                 2nd edition. Published by FT                  reviewing the barriers to
            Entrepreneurs. Published by     Prentice Hall. Provides tools, frameworks    commercialisation from the Dept of
Oxford University Press (OUP). Assesses     and techniques for operational analysis      Biological Sciences at Warwick, in
the neo-institutionalist literature on      and improvement.                             collaboration with Grier Palmer, pub-
comparative capitalism and proposes a       w www.pearsoned.co.uk/Bookshop/              lished in Industry and Higher Education
major re-orientation of the field.           detail.asp?item=100000000038098              journal as it has wider applicability to
w www.oup.co.uk/isbn/0-19-928665-5                                                       other departments and institutions.
6 nexus: spring 06                                                                              WBS news


                                                                                       external recognition
                                                                                       and honours at WBS
                                                                                       Members of WBS have recently
                                                                                       received external recognition and
                                                                                       honours:

                                                                                       Dame Yve Buckland, Programme
                                                                                       Director of the Health Service
                                                                                       Partnership at the WBS Institute of
                                                                                       Governance & Public Management,
                                                                                       has been appointed Chair of the
                                                                                       NHS Institute of Innovation and
                                                                                       Improvement.

                                                                                       Simon Collinson, Senior Lecturer
                                                                                       in International Business at WBS,
                                                                                       is one of nine new AIM (Advanced
                                                                                       Institute of Management) Research
                                                                                       Fellows under the prestigious
                                                                                       Ghoshal Fellowship Scheme.

                                                                                       George Cox, lately Director-
                                                                                       General of the Institute of Directors
                                                                                       and now Chairman of the Design
                                                                                       Council, received a knighthood
                                                                                       for services to business in the
                                                                                       Queen’s Birthday Honours. He is a
                                                                                       long-standing member of the WBS
                                                                                       Advisory Board, and a lay member
                                                                                       of the University of Warwick
                                                                                       Council.

                                                                                       Colin Crouch, Chair of the
                                                                                       influential Institute of Governance
                                                                                       & Public Management at WBS,
                                                                                       became a Fellow of the British
                                                                                       Academy, the national academy
  rising in the rankings                                                               for the humanities and the social
                                                                                       sciences.
Yet again WBS performed excellently        programme is rated second among
                                                                                       Bob Johnston, Professor of
in the Financial Times Executive MBA       all UK universities, making WBS the
                                                                                       Operations Management, has
rankings. In the past three years; WBS     best overall undergraduate business
                                                                                       been elected Vice-President of
has risen from 35th to 17th in the         education provider in the UK – the
                                                                                       the Institute of Customer Service,
world, 6th in Europe – up one place this   only institution in the top two for both
                                                                                       as a result of his long-standing
year, and 4th in the UK.                   Accountancy & Finance and Business
                                                                                       commitment to research in the
                                           Studies.
                                                                                       service field and his desire to drive
The WhichMBA? Guide, published
                                                                                       improvements in business and
by the Economist Intelligence Unit,        Finally, the German magazine Junge
                                                                                       customer service.
saw another good performance by            Karriere, produced their second
The Warwick MBA. The results were          European business school ranking,
                                                                                       Howard Thomas, Dean of WBS, was
published in September, and showed a       where WBS was placed 7th in Europe
                                                                                       made an Inaugural Fellow of The
rise of two world places to 28th, while    and 3rd in the UK.
                                                                                       Strategic Management Society at
holding our place as 10th in Europe,
                                                                                       their 25th anniversary meeting in
and 4th in the UK.                         The contribution by current students
                                                                                       Orlando, Florida, in October 2005.
                                           and alumni to our ranking perform-
In the annual Times Good University        ances through participation in media
Guide ranking of undergraduate             surveys is hugely appreciated by staff at
business degrees, WBS Undergraduate        WBS and the wider University.
WBS news                        nexus: spring 06                                                                        7



  WBS in Singapore?                           WBS in the media
The University has been exploring           In 2005 WBS appeared in the press,            A pleasing trend is the increase, by 50
the possibility of setting up a campus      broadcast or online media around ten          percent, in international coverage, while
in Singapore but the proposition was        times each week. These articles, reports,     coverage in the Financial Times has
rejected by Senate at a recent meeting.     expert comments, research findings,            almost doubled.
The proposal was for a research             and general news items covered an
intensive campus developing to 10,000       astonishing variety of 100 different          Geographical spread of media coverage
students over time. WBS engaged in the      topics. As well as the expected and           International coverage
University-wide feasibility study and       regular MBA features and rankings             2005             24%
some advantages were seen although          they ranged across subjects as diverse        2004        12%
the prevailing view was not to accept the   as the UK’s energy policy, finance             National coverage
proposal.                                   arrangements for small businesses,            2005                          59%
                                            hotels of the future, telecommunications      2004                            63%
In addition to engaging in the University   on remote islands, and issues in football     Local/regional coverage
feasibility study the School carried out    club management.                              2005          17%
its own study of a WBS in Singapore                                                       2004              25%
and separately a scoping exercise on the    Coverage of or by our teaching and
WBS international strategy. The former      research faculty accounted for 80 per         Sectors of media coverage in 2005:
indicated that a WBS in Singapore           cent of the total. Almost a quarter of this      Press 48%
would be a viable proposition if the        can be credited to the Centre for Small          Magazines 36%
University proposal were financially         & Medium Sized Enterprises and the               Online 10%
robust. The scoping exercise involved       Enterprise Teaching Group, who deserve           Broadcast 6%
a series of workshops over the summer       a special mention, particularly as they
which identified a rich array of possible    are two of the smallest groups in terms of
international initiatives. These included   numbers of faculty. The remaining fifth
developments of the MBA portfolio,          of the School’s coverage came from our
deploying Executive Education               alumni, students and other WBS staff.
internationally, a global undergraduate
degree, and stronger institutional          We are particularly grateful to our
collaboration on research and teaching      alumni and students who make
with overseas partners.                     themselves available for interviews
                                            and case studies, whether in our own
The various proposals will be developed     publications and web sites, or for
and evaluated during the coming year        external media. Their contribution to
with initial discussions with partners at   raising the profile of WBS is valuable and
the forthcoming PIM (Programme for          much appreciated.                             For more information on the latest WBS
International Management) conference                                                      news stories visit:
in Prague.                                                                                w www.wbs.ac.uk/newspress_releases



  Thom Watson 1926–2005                     WBS is sad to report the death of Thom
                                            Watson, for many years Senior Lecturer
                                                                                          Many generations of undergraduate
                                                                                          and postgraduate students will
                                            in Organisational Psychology, and             remember Thom with great affection
                                            Chairman of the School from 1981 to           and gratitude. On hearing of his death
                                            1983. He was also Chair of the Faculty        alumna Karen Fill, one of his personal
                                            of Social Studies for a number of years in    tutees nearly 30 years ago, wrote to
                                            the 1980s.                                    the School recalling his great kindness
                                                                                          and generosity.
                                            Thom joined the School in 1970 after 15
                                            years’ industrial experience following        After his retirement in 1993 he
                                            his national service, and four years          remained closely linked to WBS,
                                            as a senior staff member at Ashorne           attending alumni and other reunion
                                            Hill College. He was able to bring to         events regularly, sharing memories
                                            his teaching a deep familiarity with          with alumni and colleagues.
                                            the practice of management, and his
                                            teaching always sought to combine             A full obituary appears on the WBS
                                            the analytical with the practical and         web site w www.wbs.ac.uk/news/
                                            to prepare his students for the world of      features/2005/10/07/Obituary/
                                            work after their studies.                     Thom/Watson
8 nexus: spring 06 focus on europe                                                               education




the myth of standardised business education
Professor Howard Thomas, Dean of Warwick Business School, discusses the changing nature of European higher
education and the quest to break down barriers and broaden horizons for students within Europe.


I t’s been six years since 29 European
  Ministers of Education signed the 1999
Bologna Declaration, which aims to turn
                                                 To do so, we must recognise that our
                                                 differences are not as much ideological
                                                 as they are cultural. The evolution and
                                                                                               Furthermore, the European market is much
                                                                                               more fragmented, since it is characterised
                                                                                               by a wide diversity of languages, cultures,
the heterogeneous systems of higher              development of business and                   and legal systems.
education in European countries into a           educational institutions
‘European Higher Education Area,’ where          in the United States and                      Business schools in Europe and the USA
higher education degrees are comparable,         Europe have their origins                     often reflect their cultural contexts. In
mobile, and widely recognised.                   in the unique cultural,                       response to their market-driven culture, US
                                                 economic, and political                       business schools quickly started developing
The educational trends that the                  environment of these                          standardised educational products of mass
Declaration’s signatories hope to address        diverse                                               appeal, such as the MBA. Since their
in Europe are coming to bear on business         regions.                                                origins in the late nineteenth
                                                                                                          century, US business schools
                                                 When we look                                                  have been less dependent on
Business schools worldwide                       at the USA, we                                                    public funding and have
                                                 often think of                                                      learned to rely upon
are beginning to realise                         capitalism.                                                           significant private
that educational models are                      In general                                                             support. Such
                                                 terms, the                                                                  support, which
no longer static, isolated                       USA has                                                                      usually takes
structures                                       followed a                                                                      the form of
                                                 market-oriented                                                                    financial
                                                 approach,
schools worldwide. Students are no longer        considering
staying in their home countries to live          private enterprise
and work, but travelling the world. In past      as the main driver
years, these students faced obstacles to their   of positive
employment and education but in an era           change. This
of increasing globalisation, such a narrow-      market-
minded view of international credentials         based
will need to change.                             perspective
                                                 has encouraged the
The effect of the Bologna Declaration has        development of flexible
important implications for international         administrative mechanisms that
business education. But while we search          lead to a high degree of openness
for ways to make the world’s educational         to, and acceptance of, continuous
systems compatible, we should not strive to      change. At the macroeconomic
make them identical. Standardising such a        level, the USA is a relatively
complex assembly of educational models           homogeneous and large market.
would be impossible. More important, it
would be regrettable to lose the diversity       In contrast, European countries
they offer. On the other hand, establishing      have adopted a society-
a system of equivalencies among school           oriented approach, in which
systems would benefit all institutions of         governments and the public sector
higher education.                                have a more prominent role in shaping
                                                 social and economic development. As
Education in context                             a consequence, their administrative
Business schools worldwide are beginning         mechanisms are more bureaucratic and
to realise that educational models are no        tradition-based, marked by a certain degree
longer static, isolated structures. They are     of conservatism and resistance to change.
interacting at an accelerated level, and it      To protect the social dimension of the
will be important, if not crucial, that we       markets, European societies have adopted
be able to reconcile those models so that        processes of change that tend to be
students can more easily cross borders to        more driven by consensus and take a
study and work.                                  longer time to build momentum.
education          nexus: spring 06 focus on europe                                                                      9




donations by individuals and corporations      time to pursuing that degree over the time      Consideration, not standardisation
has allowed many schools to build large        it takes to earn. A two-year degree, however,   When we look at issues of accreditation
endowments to fund their enterprises.          would be unacceptable to most Europeans         and quality assurance, the term
                                               and the companies they work for – they are      ‘standardisation’ really may simply mean
European business schools have become          not willing to take two full years from their   ‘understanding.’ To accredit business
more diverse, less standardised, and less      lives or fund their education and lifestyles    education in an environment such as
institutionalised. However, they are also      while they earn the degree. The two degrees     Europe, where models differ so widely, we
more dependent on state policies and           are products of different cultures.             must implement more flexible guidelines
funding. Thus, it has taken them a much                                                        and standards and take into consideration
longer period of time to become legitimate     The flexible MBA programme has remained          what is valuable within each model.
entities in the educational landscapes of      mostly a product of countries outside the       Even more important, we must have the
their countries.                               USA. At Warwick Business School, we             sensitivity to understand the different
                                                                                               business cultures these countries represent.

                                                                                               Often, educators worldwide have tried to
                                                                                               reinvent international education as if it
Students are no longer staying in their home countries to                                      should follow a US model. Globalisation
live and work, but travelling the world. In past years, these                                  is not Americanisation. It has become a
students faced obstacles to their employment and education                                     necessity for management education to
                                                                                               hold more international conferences and
but in an era of increasing globalisation, such a narrow-                                      provide avenues for people to exchange
minded view of international credentials will need to change                                   ideas. That is the short to medium-term
                                                                                               way of solving the problem.

                                                                                               As we look to long-term goals and
                                                                                               solutions, it is essential for business school
Education as a function of society             have three different MBA schedules based
                                                                                               deans and faculty to recognise and become
In encouraging and communicating a             around a common curriculum: full-time
                                                                                               sensitive to the variety of cultural and
sensitive recognition of different models of   for 12 months; a three-year programme,
                                                                                               educational models that exist beyond
education we also can see how education        delivered as a series of modules that are
                                                                                               their home countries. In their search for
should differ from country to country.         one week in duration; or via distance
                                                                                               partnerships and alliances, they will need
Educational systems often represent very       learning. We have over 2,000 MBA
                                                                                               to balance complementary points their
high quality and a tremendous value within     students but only around 75 full-time MBA
                                                                                               institutions share with potential allies,
their regional contexts, even if they don’t    students annually.
                                                                                               while taking into consideration the value
look like our own.
                                                                                               of those areas in which they differ. Through
                                               Increasing understanding
                                                                                               a clear understanding of such educational
In the USA, for example, the term ‘general     To develop a ‘European Higher
                                                                                               diversity, all models of business education
education’ for a business undergraduate        Education area’, the Bologna Declaration
                                                                                               should become both more internationally
degree typically means that up to 50           recommends a degree system that
                                                                                               and culturally sensitive and much more
percent of the degree is in non-business,      ironically follows a US model, with an
                                                                                               enriched overall.
liberal arts subjects. In many European        undergraduate cycle lasting a minimum of
countries general business education at the    three years and a graduate cycle of study
undergraduate level involves virtually no      leading to a masters or doctoral degree.
general education – the assumption is that     There are also very specific statements, for        the author in                     minute
students have had those courses in their       example, about a requirement of four years
high school careers.                           experience before an MBA degree, as well           Howard Thomas is Professor of Strategic
                                               as very clear statements about the nature          Management and Dean of WBS. His present
In Great Britain, a one-year, full-time MBA    and form of specialist masters degrees.            appointments include: Inaugural Fellow of the
degree is common, while in the USA, the                                                           US Strategic Management Society, past Chair
                                                                                                  of the Board of the Graduate Management
two-year MBA degree is the norm. When          The Bologna Declaration’s agenda for               Admissions Council, member of Beta Gamma
looked at simplistically the degrees may       the future harmonisation of learning               Sigma, and Fellow of both the Academy of
seem as if they are not equivalent. However,   structures in higher education across              Management in the USA and the UK and of
in the USA, each year in a typical MBA         Europe strives to take the differences             the Sunningdale Institute. He is currently Vice-
follows a semester system – students study     among schools into consideration, while            President of the efmd (European Foundation
                                                                                                  for Management Development) and a board
for two four-month semesters, break for the    still maintaining a set of standards that all      member of GFME, ABS, BAM and State Farm
summer, and return for two more semesters      can follow within their different cultural         Bank.
of study. In Britain, students study in an     circumstances and frameworks. Resolving
intensive, 12-month programme. Yes,            such a paradox has been the daunting               Full details of Howard’s career, research
these two models are different but is one      task for the European Union and the                interests and a comprehensive list of the
                                                                                                  journal articles and books which he has
necessarily better than the other?             European Foundation for Management                 authored and co-authored can be found on
                                               Development.                                       the WBS web site w www.wbs.ac.uk/faculty/
In America, students are often willing                                                            members/howard/thomas
   to save their money to fund the MBA
         education and then dedicate their
10 nexus: spring 06 focus on europe




when global meets local
Colin Crouch, Professor – Governance & Public Management, joins with colleagues across Europe to explore ways in
which particular localities acquire potentially global strength.




I  t has become a cliché among students
   of economic development that
globalisation often means localisation. The
                                                                                                 the connections from local to global, the
                                                                                                 small firms becoming their suppliers. This
                                                                                                 emerges most strikingly in a further study,
argument runs like this: firms in the world’s                                                     still on-going and funded by the European
rich countries will not compete on price                                                         Commission’s Framework Six research
with producers in China and other newly                                                          programme. This looked at some districts
industrialising countries, but on the basis                                                      of successful small garment-making firms
of the quality and distinctiveness of their                                                      in otherwise economically depressed
products. A major source of these attributes                                                     areas of southern Italy and central Poland.
lies in the advantages that accrue when                                                          Superficially similar, the cases were
many firms specialising in the various                                                            really very different. The Italian firms
levels of a production chain are clustered                                                       had become suppliers to leading Italian
together in certain geographical locations.                                                      clothing brands, who provided designs,
Particular localities therefore acquire                                                          quality control, world markets, and
potentially global strength.                                                                     established brand names. The little Polish
                                                                                                 firms had no access to anything outside
In a number of recent projects with                                                              themselves. They are surviving, partly in
colleagues across Europe I have been                                                             the shadow economy, through very cheap
exploring the ways in which this paradox                                                         sales to Russian and Ukrainian buyers, in
works – and the limits that might exist to                                                       parts of the world that have not yet been
it. Firstly, we developed the idea of Local                                                      touched by low-cost Asian production.
Collective Competition Goods (LCCGs).
These are the things that impart strength                                                        Life is tough for small firms. There is no
to specialised clusters, principally of          where old large-scale industries, like steel,   romantic golden path to success through
small and medium-sized enterprises.              were closing down? Were clusters a feature      local clusters and networks. Usually where
They include the specialised facilities for      of activities in the new economy?               these exist, they result from the initiative
a particular industry that often develops                                                        and ingenuity of a few people, in the firms
around clusters, whether through supplier        We tackled these questions in a second          themselves, in local government, in the
firms seeing the market niche, or through         study (Changing Governance of Local             business associations, on the right links
local government or local business               Economies, OUP 2004). SMEs in the               outside the local community, and on a big
associations seeing how they can make a          machinery industry (in and around               helping of good fortune.
useful contribution. But perhaps the most        Bologna, Coventry, Saint-Etienne and
important LCCG of all is the knowledge           Stuttgart) had certainly taken a beating, but
that spreads quickly, sometimes quite            they were surviving better where clusters
unnoticed, among firms whose managers             were rich in LCCGs. And we found vibrant           the author in                       minute
and experts frequently meet each other,          local economies based on small, sometimes
casually and socially as well as purposefully.   very small firms in biopharmaceuticals                                        Professor Colin Crouch,
Knowledge circulates about anything              around Cambridge, television film-making                                      Chair, Institute of
                                                                                                                              Governance and
from new design ideas to good employees          in Cologne, information technology in                                        Public Management.
looking for a change of job.                     Pisa, and high-tech industries around                                        Colin was previously
                                                 Grenoble. There were however only a few                                      Professor of
We developed the idea of LCCGs in a              signs of successful SME-based specialisms                                    Comparative Social
comparative study of local economies             in the former steel cities of Saint-Etienne,                                 Institutions & Political
                                                                                                                              Sciences at the
in France, Germany, Italy and the UK             Sheffield or Piombino. There was growth of                                    European Institute,
(Local Production Systems in Europe – Colin      a logistics-based economy replacing steel           Florence. He also held positions at LSE and
Crouch, Patrick Le Galès, Carlo Trigilia         around Duisburg, but based on large firms.           Oxford. He is Chairman of The Political
and Helmut Voelzkow, Oxford University                                                               Quarterly, past President of the Society for the
                                                                                                     Advancement of Socio-Economics (SASE) and
Press 2001). These national surveys raised       A further finding of much of this work
                                                                                                     External Scientific member of the Max Planck
some questions. How were industries – like       was that SMEs have difficulty marketing              Institute for Social Research at Cologne.
machinery production – that had been             in the global economy, even when local
seen as classic cases for clusters of European   associations and other resources try to             Research Interests: structure of European
SMEs bearing up to the globalisation             develop their competence. The main                  societies, with special reference to labour
                                                                                                     market, gender and family issues; economic
challenge? Was it possible for new local         exceptions seemed to be when one or more            sociology; neo-institutional analysis.
economies based on small firms to flourish         large firms moved into an area and made
nexus: spring 06 focus on europe                                                                        11




european integration and industrial relations
Research on developments in employment practice and employment relations at European level, and across countries
within Europe, is a major theme of the Industrial Relations Research Unit (IRRU) research programme. This is
demonstrated in the following précis of a recent book by Paul Marginson, IRRU’s Director, and Keith Sisson, Emeritus
Professor of Industrial Relations.


A    lthough there has been much debate
     about the impact of European
integration on industrial relations, there
                                                 multi-level character of industrial relations
                                                 governance. Moreover, the economic and
                                                 market forces unleashed by European
                                                                                                 The drivers of these developments are not
                                                                                                 only the so-called traditional methods of
                                                                                                 legal enactment and collective bargaining,
has been a less than objective appreciation      integration are also impinging on               but increasingly also newer regulatory
of the governance arrangements actually          industrial relations within member states       processes. The result is a shift in regulatory
emerging. As the then Social Affairs             more directly. At national level, meeting       output from ‘hard’ to ‘soft’ forms. There is
Commissioner Anna Diamantopoulou                 and continuing to comply with the               also a great deal of informal networking,
contended, it is something of a ‘caricature’     requirements of Euro-zone membership            learning and cross-fertilisation across
to see things in terms of the ‘two extremes      has prompted the conclusion of so-called        borders.
of social union versus a completely              national level social pacts amongst the
deregulated free-for-all’ (Financial Times, 18   majority of the ‘old’ member states             Like the EU polity’s multi-level governance
February 2000). Contrary to the aspirations      concerned. Intensification of international      system, the trajectory of this multi-
of some, a vertically integrated European        competitive pressures within Europe’s           level industrial relations framework is
                                                                                                 uncertain. Political science argues that
                                                                                                 the EU cannot be placed on a continuum
  The EU’s multi-level industrial relations framework reflects a                                  between ‘loose inter-governmentalism’
  history of informal and gradual development as well as                                         and the ‘superstate’. Similarly it would be
                                                                                                 wrong to situate the industrial relations
  deliberate institution building                                                                framework between ‘Europeanisation’
                                                                                                 and ‘Americanisation’. Indeed there
system of industrial relations has not           single market, together with the need           are competing tendencies towards
emerged. Nor does it appear likely. Yet,         to handle widespread restructuring and          ‘Europeanisation’, ‘Americanisation’ and
although Economic and Monetary Union             rationalisation, has elevated questions of      ‘Re-nationalisation’ of industrial relations.
(EMU) has increasingly set industrial            cost reduction, adaptability, flexibility and    Complexity, uncertainty and instability
relations systems in competition with each       employment security up the bargaining           look set to be the defining characteristics
other – at national, sector and company          agenda. Long-running pressures for              for the foreseeable future. Amongst the
levels, the dominant pattern of multi-           decentralisation of bargaining towards          more imponderable ingredients is the
employer bargaining amongst the EU-15            the company level have thereby been             impact of the EU’s 2004 enlargement;
remains largely intact. Indeed there has         reinforced.                                     whether it will extend or unravel the multi-
been little apparent change in the formal                                                        level industrial relations framework that
institutions of industrial relations within      The EU’s multi-level industrial relations       has emerged.
these 15 ‘old’ member states.                    framework reflects a history of informal
                                                 and gradual development as well as              European Integration and Industrial Relations: multi-
                                                                                                 level governance in the making is published by
Even so, there have been significant              deliberate institution building. It has
                                                                                                 Palgrave Macmillan, ISBN 0-333-96866-2.
‘Europeanising’ developments. At the             developed, and continues to develop,            Paperback due 2006. e www.palgrave.com
cross-sector level, a series of directives       relatively autonomously. It cannot simply
together with framework agreements               be defined in hierarchical terms, with a
between the EU-level social partners have        supranational level or levels added on              the author in                      minute
given regulatory effect to much of the           top of national systems and decisions
EU’s 1989 Social Charter. More recently          cascading down. The supranational nature                                      Paul Marginson,
two autonomous framework agreements              of the EU is encouraging the development                                      Professor in Industrial
have emerged from the cross-sector               of a cross-border dimension at the cross-                                     Relations and Director
social dialogue. Autonomous framework            sector, sector and above all company levels.                                  of the Industrial
                                                                                                                               Relations Research
agreements are starting to be concluded          Hence developments have been ‘bottom-                                         Unit. Senior Lecturer
under the EU sector-level social dialogue        up’ as well as ‘top-down’; and cross-                                         in Industrial Relations
too. And in several sectors both European-       national (horizontal) influences mix with                                      at WBS from 1990–95;
level and national trade unions have             national (vertical) ones. In bringing about a                                 then Professor of HRM
                                                                                                                               and Employment
launched cross-border bargaining co-             measure of convergence within companies
                                                                                                     Relations at University of Leeds, 1996–98.
ordination initiatives.                          and sectors between national systems, the           Current links with European Commission,
                                                 multi-level framework is simultaneously             European Foundation for Improvement of
This emerging EU-level dimension to              promoting greater diversity between                 Living and Working Conditions, DTI, CBI,
 industrial relations provides an increas-       companies and sectors within national               Engineering Employer Federation and TUC.
                                                                                                     E paul.marginson@wbs.ac.uk
ingly important frame for developments           systems.                                            W www.wbs.ac.uk/faculty/research/irru.cfm
in national systems, thereby adding to the
12
 12

 UK event reviews

   2005 was an
                                                                                                   getting together
   exceptionally busy
   year. In addition to                                                                            Gill Thewlis (MBA 89–90) reports:
   a growing calendar                                                                              On 12 November, 20 members of the
   of events, the Special                                                                          1989–90 FMBA class met for the first
   Interest Groups (SIGs)                                                                          time in several years, when a total
   came on board and                                                                               of 30 people gathered for dinner
   new regional groups                                                                             at the Saxon Mill near Warwick.
   have been set up. To                                                                            A great night seemed to be had by
   enable you to diary                                                                             all – judging by the photographs
   dates well in advance,                                                                          (courtesy of Mat Mycock)!
   we have put together
   a calendar for 2006                                                                             Huge thanks to Peter and Camilla
   (P14/15).                                                                                       Leith who did all the leg work in
                                                                                                   organising things with the Saxon
                                                                                                   Mill. The event was also supported by
                                                                                                   the WBS Alumni Association. Thanks
went with a swing!                              disco, cocktails, saxophone shaped vodka           to everyone who attended and made
                                                luge and chocolate fountain, everyone              it such a good night. We hope that
The MBA Summer Ball at the Forest of            had an evening to remember! According              this is the first of many get-togethers,
Arden Hotel and Country Club in July            to graduate Willie Heung, ‘The Ball was            so feedback has been encouraged, as
was a resounding success and around 150         indeed memorable and surely the best               have suggestions for future events.
graduates, guests and WBS staff jazzed it up    party ever.’
until the early hours.
                                                Thank you to the members of the
A great performance by The Dr Teeth Big         Committee and everyone else who helped
Band had everyone dancing from the start,       with the success of this special celebration.
and with the additional attractions of a



SIGs
The Public & Voluntary Sector network
has very strong alumni champions and
following several events in conjunction
with IGPM, the steering committee of
alumni and current students now plan a
series of events for the forthcoming year.
The group held its first networking meeting                                                      for future teleconferences please contact
in London in November. The subject                                                              Caroline Hughes.
was Choice and Voice in Public Services
and Ann Abraham, Parliamentary and                                                              The Brand Management Group is piloting
Health Service Ombudsman, launched                                                              the use of a community web log, a ‘blog’
the discussion. Thank you to current MPA                                                        which because of its electronic platform
student Chris Halek for organising this                                                         has an international membership. The aim
event.                                                the Consultancy Group meeting             of the pilot is to see if we can establish the
                                                                                                blog as a place for sharing ideas on issues
The Consultancy Group: following a                                                              and trends affecting the industry. The blog
successful launch event involving ‘speed        Special thanks go to Olga and John, and         will become a place where participants can
networking’ and ‘thought leadership’            to alumnus Samin Sarkar (MBA 98–9) for          discover what their WBS peers are thinking
sessions, we are seeking alumni champions       coordinating the event.                         and doing about BM.
for this group, and are planning to replicate
the Birmingham event in London in the           The Telecoms Group is co-ordinated by
New Year. As part of their Business Liaison     Charles Stubbs (MBA 91–2) and Phil White
Programme, IBM hosted a Consultancy             (MBA 01–2), with academic input from               For further information on SIG
event in October when alumni and                Professor John McGee. This group has               activities, please check the web site
students took the opportunity to learn          international membership and meets via             w www.wbs.ac.uk/alumni
about The Other IBM: A different kind of        teleconferences. Thank you to Phil for             or contact Caroline Hughes:
business innovation, presented by Olga          providing bridge facilities to date. If you        e caroline.hughes@wbs.ac.uk
Bassoli and John Message from IBM.              would be able to offer bridge facilities
13
                                                                                                                                 13

                                                                                                    UK event reviews

                                         London                                         Oxford
                                         The First Friday October event at Mezzo        The Oxford group has grown in popularity,
                                         in Soho, London, went really well with         drawing 20–25 alumni to each event.
                                         about 50 alumni enjoying the excellent         September’s event started with drinks
                                         atmosphere. Year group co-ordinators have      as usual in the cosy Lamb and Flag on
                                         proved effective in increasing attendance at   St. Giles, followed by dinner at a local
                                         First Friday events held every two months.     restaurant. The event on 25 November also
                                                                                        generated good attendance and feedback.
                                         The December pre-Christmas drinks              Our thanks to group coordinator, Alex
                                         event at Mash Bar was also well attended       Clark (MBA 00–1), who is the perfect host
                                         and started the festivities off in the right   on these occasions. If you fancy coming
                                         spirit! Our thanks go to organiser Kevin       along to the next event, you will be sure of
                                         Engelbretson for another busy year.            a warm welcome.

                                         e kevin.engelbretson@thecloud.net              e alexanderdnclark@hotmail.com



WBS forums                               Midlands                                       North West
                                         Around 40 people attended the                  A good time was had by all at an informal
In October and November four             motivational talk, Thank God it’s Monday!      meeting at the Pitcher & Piano in
alumni returned to campus to take        given by Robert Cuesta-Sevillano (MBA          Manchester in September. Some new
part in a series of MBA forums held at   02–3), Principal, Turning Point Associates,    faces joined the regulars and the relaxed
the MBA Teaching Centre, Radcliffe.      at WBS Scarman Road on 22 November.            atmosphere made for easy conversation
                                         This Midlands group event proved very          and networking. The same venue played
Kevin Desmond (BSc Mathematics           popular and provoked much discussion           host to a successful drinks and dinner
78–81) Markets Group Director, PwC       with a lengthy and lively question and         evening in December. Organiser Rob
London Capital. Topic Building the       answer session.                                McCulloch extends an invitation to alumni
European Market                                                                         in the North West to join them at their
                                         One alumna attending for the first time         next meeting on 8 March.
                     Neil Wood,          confirmed she enjoyed the talk so much
                     currently           she will always try to attend future events.   e rmcculloch@terasys.co.uk
                     completing
                     an MBA by           Many thanks to Robert for negotiating the
                     executive           M6 traffic to share his motivational secrets
                     study, Finance      with us.
                     Director London
                     2012. Topic:
                     Winning the
                     London Olympic
                                         South West
                     and Paralympic
                                         Thanks to Richard Hill, (MSc Marketing
                     Games Bid
                                         Management 77–8) for organising the
                                         social event on 6 September, when ten or
Mark Pullen (BSc Maths &
                                         so alumni ventured out to one of Bath’s
Operational Research, Stats,
Economics 92–5) Former Group
                                         best kept secrets – the Moon and Sixpence      Scotland
                                         for drinks and dinner. Conversation flowed
Finance Director, Geest. Topic: Retail
                                         and the food was excellent.                    Angus Turner (MBA 99–00) is working
power: the real big brands
                                                                                        hard to bring together graduates from
                                         Drinks and dinner at Zerodegrees in Bristol    the University of Warwick, now based in
Alison Woodhams (MSc Business
                                         on 6 December proved another winning           Scotland. After a very successful event at
Management Systems 87–91), Chief
                                         formula – thanks to John English (MBA          Est Est Est in Edinburgh in early September,
Operating Officer, BBC World Service.
                                         02–3).                                         the next social gathering was held at All
Topic: BBC World Service - Public
                                                                                        Bar One, George Street in December. This
Service in a Commercial World.
                                         This group meets socially four times a year    was a very informal event and gave those
                                         in either Bath or Bristol. If good food and    attending the opportunity to catch up with
The forums recommence in
                                         good company is your scene then contact        old friends and make new contacts. Our
January 2006, and full details can be
                                         Caroline Hughes if you would like to come      thanks to Angus.
found online at w www.wbs.ac.uk/
                                         to a future event.
alumni/forthcoming.cfm
                                                                                        e angusturner99@hotmail.com
                                         e caroline.hughes@wbs.ac.uk
14 nexus: spring 06 WBS events calendar 2006


                                                    academic update
 january                                            Showcasing four leading WBS academics,
 Winter Congregation                    25          this event is an ideal opportunity to hear
 Winter congregation dinner             25          some of the latest research emanating
 MSOR projects evening                  26          from WBS. This year we will be featuring
 WBS forums                             Mondays     Professor Bob Johnston, speaking on Service
 Midlands regional gathering            tbc         excellence & designing the customer experience;
                                                    Stuart Chambers, speaking on Continuous
                                                    improvement in the service sector; Zoe Radnor
 february                                           speaking on Learning to Lean and Lyndon
                                                    Simkin speaking on Great companies innovate.
                                                    In building client relationships, too!. Full
 Public and Voluntary Sector Network,               details of this £49 event and how to book are
 Birmingham                             02          available online.
 First Friday – London                  03
 WBSS Forum                             04
 Alumni Board                           07
 MBA projects evening                   15
 Oxford regional gathering              17
 Academic Update                        25
 WBS forums                             Mondays


 march
 South West regional gathering          07
 North West regional gathering          08          annual dinner
 Stockholm – Professor John McGee       15
 WBS Forums                             Mondays     SAVE THE DATE and join with faculty and
 Brussels – Alumni dinner with                      current students to celebrate the successes
 Stuart Chambers                        13/31 tbc   of WBS over the past year and share in our
 Singapore, Hong Kong, Malaysia                     vision for the future. The Inner Temple will
 – alumni dinners                       tbc         play host to WBS this year for an evening of
 Telecoms SIG event at WBS              tbc         sparkling conversation and fine dining. Each
 Women’s Dinner                         tbc         year around 150 alumni and their guests
 IBM lecture at WBS                     23          enjoy this unique opportunity to network
                                                    with other WBS alumni in a prestigious and

 april                                              beautiful environment. Booking details will be
                                                    circulated in February via email and online.

 First Friday – London                  07
 Midlands group seminar event           tbc
 City Lecture                           tbc


 may
 Annual Dinner                          04
 Oxford regional gathering              19
 Telecoms teleconference                tbc
nexus: spring 06 WBS events calendar 2006 15


summer ball
Hailed as the perfect end to a proud day the
                                                                                       june
MBA summer ball is open not only to those        Alumni Board                             01
graduating this year but to all alumni and       First Friday – London                    02
their guests. If you feel the need to dig out    South West regional gathering            06
your DJ or put on a party frock and dance the    North West regional gathering            07
night away, then this is the evening for you.    Public Sector Academic Update            17
Details will be announced later in the year in   MPA Ball                                 17
the email newsletter, so make sure you update    WBS at the races                         tbc
your details online if you would like to be
notified. If you would like help in contacting
your classmates so that you can arrange a
table at the event, please do contact Sue                                               july
Cresswell. e sue.cresswell@wbs.ac.uk
                                                 Undergraduate graduation                 11
                                                 Post-Graduate Graduation                 14
                                                 Graduation Ball                          14



                                                                                     august
                                                                             september
                                                 South West regional gathering            05
                                                 North West regional gathering            06
                                                 DLMBA reunion                            30
                                                 Oxford regional gathering                tbc
                                                 Recent graduates event – Midlands        tbc



                                                                                     october
                                                 First Friday – London                    06
                                                 Alumni Board                             tbc



                                                                             november
                                                 Oxford regional gathering                24



                                                                             december
                                                 First Friday – London                    01
W www.wbs.ac.uk/                                 South-West regional gathering            05
                                                 North-West regional gathering            06
alumni/forthcoming.cfm                           Midlands regional gathering              tbc
16
 16

 overseas event reviews

                                              An enthusiastic group of alumni turned

  T   hank you to all of our alumni who
      organise and host events, and also
  assist with MBA recruitment fairs in
                                              out for the Greek alumni social event in
                                              Athens on 18 November. Braving the chilly
                                                                                                              Greece
                                              temperatures about 30 alumni met at the
  countries visited by WBS. We really do      Hard Rock Cafe, Fillelinon Street, for a fun
  appreciate your support. We are also        evening of drinks and networking.
  indebted to Warwick and WBS faculty
  and staff who host alumni events when       Caroline Hughes, WBS Alumni Relations
  visiting overseas.                          Executive, was on hand to update alumni
                                              about developments at WBS.

                 Brazil                       A big thank you to Nikos Zagorissios (MBA
                                              93–4) and the rest of the Greek alumni
                                              committee for organising the evening.
On 3 November WBS alumnus Bernardo
Hees (MBA 97–8), President of América
Latina Logística (ALL), the largest railway                                                   Consultant, the Warwick MBA, and
based logistic operator in Latin America,                Switzerland                          Nathalie Walker, Head of Alumni Relations,
spoke on Challenges and Opportunities                                                         who were visiting the city for an MBA
in the Brazilian Logistics market at the                                                      recruitment event, were joined by current
Auditório do Centro Brasileiro Britânico                                                      DLMBA students and a cross-section of the
in São Paulo. Members of the Association                                                      alumni community. Business cards were
of British Alumni, the British Council, LBS                                                   exchanged and plans are afoot for an event
and WBS alumni attended and adjourned                                                         in Geneva in the spring.
to Drake’s Pub for drinks and networking
afterwards. Thank you to Ody Ferreira                                                         Ben MacDermott (BSc Computer &
(MBA 97–8) for organising this event.                                                         Business Studies 98–01) reported: ‘It was
                                                                                              great to meet fellow WBS graduates in
                                                                                              Zurich. As an undergraduate alumnus
                                              Fifteen members of the WBS community            talking to people who had done the
                France                        met for a sumptuous dining experience           Warwick MBA provided amazing input to
                                              on 17 October at Cantinetta Antinori            help me decide what it is I want to do as far
                                              in Zurich. Stuart Sutherland, e-learning        as further education is concerned.’

                                              WBS alumni gathered in Stockholm in
                                              November prior to the graduation ball held                     Sweden
                                              annually by WBS’ partner institution in
                                              Sweden, FEI. This is the second Stockholm
                                              event of recent months and is a precursor
                                              to an event planned for March 2006
                                              when John McGee, Professor of Strategic
                                              Management, and Associate Dean, The
                                              Warwick MBA, will represent WBS at
                                              the Swedish Business Schools Alumni
                                              Association, talking about his research
                                              relating to telecoms. Learn more about the
                                              Stockholm group and organiser Mischa Du
                                              Pont on P20.


Libresens Bar in Paris has now played host                                                    and members of the graduates’ extended
to two gatherings of WBS alumni. The most      Hong Kong                                      families joined the party after lunch for
recent event on 1 December was attended                                                       photographs.
by an enthusiastic group of alumni, who       Achieving the Warwick MBA by distance
were joined by Nathalie Walker, Head of       learning is a great event – but unfortunately
Alumni Relations. WBS was joined on this      it is not always possible for students
occasion by alumni from the Australian        who live far from Warwick to attend              Belgium (advance notice)
Graduate School of Management, one            Graduation at the University. So when
of our PIM partner schools, and McGill        Sue Beech, DLMBA Programme Director,            Stuart Chambers (MBA 84–6) Principal
University. WBS is delighted to expand        was in Hong Kong recently a celebration         Teaching Fellow, Operations Management
the network of its alumni by working          event was arranged for recent graduates         group at WBS, will host a dinner in Brussels
with other prestigious schools in this way.   and their families. The celebration lunch       on either 13 March or 31 March. Please
Thank you to Dimos Silvestriadis              was held at the New World Renaissance           update your email address online to ensure
(MBA 98–9) for organising these events.       Hotel, Kowloon, on Sunday 13 November           you receive an invitation.
2006 spring
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2006 spring

  • 1. 1 Warwick Business School Alumni Association magazine: spring 06
  • 2. 2 With you every step of the way Your study at WBS will have been a major stepping stone in your career. Whatever stage you’re at now, WBS has the expertise to help you go further. Undergraduate Programme Doctoral Programmes & Research As one of the best in the UK, our undergraduate programme Our doctoral programme is rated as one of the best in the is academically challenging as well as vocationally relevant, world. Doctoral students receive supervision and mentoring and has an excellent reputation with employers. from some of the best academics in their field. You will join an exciting, vibrant, and truly international research community. Specialist Masters Programme We run nine specialist masters courses, covering all areas of business and management, allowing you to expand your Executive Education knowledge in a specialist area, or preparing you for further We can help you and your organisation achieve real results, research. by identifying learning opportunities and targeting specific organisational needs. For individuals we offer short courses and accredited diplomas. For organisations, we can tailor or Post-experience Programmes create courses to meet your needs. The Warwick MBA and its public sector equivalent, The Warwick MPA, are both prestigious management qualifications designed to help you broaden your business To find out more visit knowledge, widen your skill base, and progress your career. www.wbs.ac.uk/go/nexus
  • 3. 3 message from the dean 3 W arwick Business School’s mission is to command an international reputation education portfolio. I encourage you to think of WBS as your business school and to return at any time – I know the alumni staff here are always delighted to show for high quality education and visitors around the buildings and the campus. research in management and business both in the public 2006 also heralds a new Chair for the Alumni Board. and private sectors. With Henri Winand (EXMBA 99–03) will be taking over the this objective in mind WBS is helm from Clive South who has served in the role for already, arguably, the leading the past two years. I know I echo the thoughts of many full-line University-based as I thank Clive for his tireless support of WBS, which business school in Europe. That we have achieved such I am sure will continue. Henri (who coincidentally for a feat in less than forty years is thanks in no small part this European issue of nexus is from Belgium) and the to my predecessors like Thom Watson who sadly passed Alumni Board aim to represent the views of the alumni away (see obituary on P7) in 2005. With the loss of two community in dialogue with myself and other WBS founding fathers of WBS within a year (Brian Houlden, staff, so do check out the web site if you want to find out November 2004) it seems appropriate to reflect on our more. development and consider our future. I do hope you enjoy this issue of nexus, looking at only The future for WBS is exciting. Building work is under way a handful of our many European links. In such a diverse (and running to time) on the third phase of development community it is impossible to showcase everything that at Scarman Road (see P22/3). Our vision is that there will is happening but I anticipate that this will serve to excite be one further phase of building after this current one to your curiosity – far more information can be found reunite all WBS faculty, staff and students on one site. This online at www.wbs.ac.uk will enhance the sense of community amongst the WBS family. Once completed, this building will help to accommodate students from our nine specialist masters programmes, MBA and MPA courses, undergraduate programme (three WBS courses and nine joint degrees with other departments) and our continually expanding executive contents Designed by Morse-Brown Design Limited www.morsebrowndesign.co.uk 4–7 WBS news 10 12 8–9 8–9 the myth of standardised business education Professor Howard Thomas 10 when global meets local Professor Colin Crouch 11 European integration and industrial relations 16 Professor Paul Marginson 12–13 UK event reviews 14–15 2006 pull-out calendar 16 overseas event reviews 17 Greece lighting Maria Frantzeskakis 18 22–23 18 the sound of engines Otto C. Frommelt 19 from Munich to Milan Christian von Strotha 20 keeping in touch 24–25 26 21 WBS in Europe 22–23 WBS building for the future 24–25 20 years of the DLMBA 26–27 alumni news
  • 4. 4 nexus: spring 06 european research The project leader This project aims to address the David Wilson is for The European shortcomings of a fragmented and WBS Professor Platform for diffuse European CSR research agenda. of Strategy and Excellence in It will achieve this through a structured Chair of the Corporate Social and dynamic programme of cooperation European Group Responsibility where academic institutions, businesses for Organisation (CSR) Research and stakeholders will have a real Studies (EGOS) Alyson Warhurst CCU project is Brussels- opportunity to influence the setting of – a scholarly based European research priorities as well as the use and association for Academy of Business in Society (EABIS) exploitation of research findings. Such the study of of which WBS is a founder member. coordination will allow European CSR- organisations, David Wilson MSM Partners in the project consortium related research to be aligned, integrated organising and are: European Academy of Business and widely disseminated, creating new the organised. in Society, European Foundation synergies among existing academic for Management Development, centres of excellence. Started 34 years ago, EGOS is an Ashridge (Bonar Law Memorial) Trust, international network, based in Copenhagen Business School, Cranfield WBS Corporate Citizenship Unit is Continental Europe with a secretariat University, INSEAD, Vlerick Leuven involved in two of the seven Work in Copenhagen (soon to be Berlin) Gent Management School, WBS, The Packages with specific input to the areas and operates under Belgian statutes. Copenhagen Centre, CSR Europe, Leon of: Research Coordination for Young It survives financially on the Kozminski Academy of Entrepreneurship Research Professionals and Research subscriptions of around 1500 members, and Management, Warsaw School of Coordination Network. The project having grown from 572 members in Economics, Katholische Universität commenced in September 2004 and is 2000. Its current Chair – an elected Eichstätt-Ingolstadt. funded for 3 years. position – is Professor David Wilson, who has been a member of EGOS since its inception. EGOS organises According to the happy mean, which involves the an annual conference (around 1000 Martin Cave, regulator projecting competitors up people) which takes place in various Director, Centre the so-called ladder of investment – i.e. Universities across Europe (Warwick for Management getting them to take their networks played host in 1999) and the next under Regulation closer and closer to the consumer. This conference will be held in Bergen, (CMuR), getting approach has been widely accepted Norway in early July 2006. EGOS has telecommunica- by European regulators, and we hope had an associated journal ‘Organisation tions regulation it will be part of the new regulatory Studies’ for the last 24 years. David right is one of strategy now emerging from Brussels, Martin Cave CMuR Wilson was its Editor (99–03). The the pillars of the in which we are also playing an current editor is another WBS Professor, revised Lisbon advisory role for the Commission. Hari Tsoukas. Agenda, aimed at making Europe the most competitive place on the planet, Our second main telecoms research The aim of EGOS is to sustain and and the telecoms group at the CMuR area is spectrum management. This develop an international network has been researching and advising on involves devising practical methods to of scholars (from PhD students to this issue extensively. The key problem, allow innovators access to spectrum Professors) who see the organised world in markets often dominated by historic to provide new services such as Wi- in unconventional and European ways. monopolists such as BT or France Max. Creating a spectrum market from Underpinned by the disciplines of the Telecom, is how to provide incentives scratch is a tricky economic, legal and Social Sciences, EGOSians recognise for both incumbents and competitors technological problem, but it is now that organisation is more than just to invest and innovate. If regulation is scheduled to go ahead all over the EU ‘management’ and that its study too lax, competitors go out of business. by 2010; our research is trying to iron extends beyond the boundaries of If too harsh, no-one invests. We have out some of the glitches. conventional (often North American) developed a framework for finding w users.wbs.ac.uk/group/cmur business schools. w egosnet.org As contributors to the International special anniversary edition, and Journal of Operations and Production invited Bob and Nigel to submit an Management, Bob Johnston and update to accompany their original Nigel Slack from WBS Operations articles, which asks Where are we now? Management group, have each had an article selected for republication as one Bob’s article, Service operations of the six most influential papers to be management: return to roots, first published during the journal’s 25 year appeared in a 1999 edition of the history. journal. Nigel’s article, The flexibility of manufacturing systems, was republished Emerald Group Publishing Limited together with Bob’s in Volume 25, issue Bob Johnston OM Nigel Slack OM have republished key articles in a 12 (2005).
  • 5. european research nexus: spring 06 5 Exploring the The first is a joint collaboration with Environmental Management: Law, public implications the Finnish National Research and participation and environmental decision- of public Development Centre for Welfare making is a collaboration between the involvement and Health (STAKES). Globalisation Finnish Environment Institute (SYKE), internationally and citizens in health care: Exploring Abo Akademi University and Turku is at the centre the role of users, choice and markets in University. of two current European health systems looks at the way w www.ymparisto.fi/default. European projects marketisation and citizen engagement asp?node=17300&lan=en led by Jonathan have developed in transnational Tritter, Research organisations (eg WTO, World Bank), For more information email Director of the in EU legislation and have emerged in e j.tritter@wbs.ac.uk Jonathan Tritter IGPM University’s Finland, Sweden and England. Health Service Partnership in the w www.gaspp.org/research/ Institute of Governance and Public globhealthcare/index.html Management (IGPM). Both projects Members of the WBS Operational are funded by the Academy of Finland The second explores how citizens are Research & Information Systems Group (equivalent to the Economic and involved in environmental regulation, (ORIS) will be presenting their research Social Research Council or the Medical focused on Finland but drawing on case and organising streams at the EURO Research Council) and involve a range of studies in the UK and the USA. Effective conference in Iceland in July 2006. different collaborators. hot off the press Nigel Piercy, WBS Professor Professor Colin Carnall, Paul Edwards, Professor of of Marketing, with Mac Associate Dean, Executive Industrial Relations, and Hulbert and Noel Capon of Programmes: Change Judy Wajcman: The Politics Columbia Business School: Management, a Personnel of Working Life. Published Total integrated marketing. Today Guide, published by by OUP. Explains the nature Published by Kogan Page. Reed Business Information. of working life in modern Provides a framework for designing and Includes practical advice organisations; offers a managing total marketing strategy. on how to implement strategic change detailed and thorough analysis and w www.kogan-page.co.uk/bookdetails. successfully and best practice case explains all its concepts. aspx?ISBN=074944455X studies. w www.oup.co.uk/isbn/0-19-927190-9 Alumnus Walter Baets Richard Elliott, Professor Alumna Dr Paula (PhD 1989–94), Professor of Marketing & Consumer Jarzabkowski, Reader in Complexity and Knowledge Research, co-authored Strategic Management, Coordinator of EcKM at with Larry Percy: Strategic Aston Business School (PhD the Euromed Centre for Advertising Management 97–00), has authored a Knowledge Management, 2nd edition. Published by research monograph, the Marseilles: Knowledge OUP. Includes expanded chapters on first in the field of strategy as management and management learning : Communication Strategy and Processing practice: Strategy as Practice: An Activity- extending the horizons of knowledge-based the Message and business-to-business Based Approach with Sage Publications. management, published by Springer. examples. w www.sagepub.co.uk/book. w www.springeronline.com w www.oup.co.uk/isbn/0-19-927489-4 aspx?pid=106986 Colin Crouch, Chair of the Robert Johnston, Professor Alumnus Tas Gohir Institute of Governance of Operations Management (EXMBA 97–02), Business and Public Management: and Graham Clark: Service Development Manager, Capitalist Diversity and Operations Management Evolution Life Science Change: Recombinant – improving service delivery, Ltd: MBA student project Governance and Institutional 2nd edition. Published by FT reviewing the barriers to Entrepreneurs. Published by Prentice Hall. Provides tools, frameworks commercialisation from the Dept of Oxford University Press (OUP). Assesses and techniques for operational analysis Biological Sciences at Warwick, in the neo-institutionalist literature on and improvement. collaboration with Grier Palmer, pub- comparative capitalism and proposes a w www.pearsoned.co.uk/Bookshop/ lished in Industry and Higher Education major re-orientation of the field. detail.asp?item=100000000038098 journal as it has wider applicability to w www.oup.co.uk/isbn/0-19-928665-5 other departments and institutions.
  • 6. 6 nexus: spring 06 WBS news external recognition and honours at WBS Members of WBS have recently received external recognition and honours: Dame Yve Buckland, Programme Director of the Health Service Partnership at the WBS Institute of Governance & Public Management, has been appointed Chair of the NHS Institute of Innovation and Improvement. Simon Collinson, Senior Lecturer in International Business at WBS, is one of nine new AIM (Advanced Institute of Management) Research Fellows under the prestigious Ghoshal Fellowship Scheme. George Cox, lately Director- General of the Institute of Directors and now Chairman of the Design Council, received a knighthood for services to business in the Queen’s Birthday Honours. He is a long-standing member of the WBS Advisory Board, and a lay member of the University of Warwick Council. Colin Crouch, Chair of the influential Institute of Governance & Public Management at WBS, became a Fellow of the British Academy, the national academy rising in the rankings for the humanities and the social sciences. Yet again WBS performed excellently programme is rated second among Bob Johnston, Professor of in the Financial Times Executive MBA all UK universities, making WBS the Operations Management, has rankings. In the past three years; WBS best overall undergraduate business been elected Vice-President of has risen from 35th to 17th in the education provider in the UK – the the Institute of Customer Service, world, 6th in Europe – up one place this only institution in the top two for both as a result of his long-standing year, and 4th in the UK. Accountancy & Finance and Business commitment to research in the Studies. service field and his desire to drive The WhichMBA? Guide, published improvements in business and by the Economist Intelligence Unit, Finally, the German magazine Junge customer service. saw another good performance by Karriere, produced their second The Warwick MBA. The results were European business school ranking, Howard Thomas, Dean of WBS, was published in September, and showed a where WBS was placed 7th in Europe made an Inaugural Fellow of The rise of two world places to 28th, while and 3rd in the UK. Strategic Management Society at holding our place as 10th in Europe, their 25th anniversary meeting in and 4th in the UK. The contribution by current students Orlando, Florida, in October 2005. and alumni to our ranking perform- In the annual Times Good University ances through participation in media Guide ranking of undergraduate surveys is hugely appreciated by staff at business degrees, WBS Undergraduate WBS and the wider University.
  • 7. WBS news nexus: spring 06 7 WBS in Singapore? WBS in the media The University has been exploring In 2005 WBS appeared in the press, A pleasing trend is the increase, by 50 the possibility of setting up a campus broadcast or online media around ten percent, in international coverage, while in Singapore but the proposition was times each week. These articles, reports, coverage in the Financial Times has rejected by Senate at a recent meeting. expert comments, research findings, almost doubled. The proposal was for a research and general news items covered an intensive campus developing to 10,000 astonishing variety of 100 different Geographical spread of media coverage students over time. WBS engaged in the topics. As well as the expected and International coverage University-wide feasibility study and regular MBA features and rankings 2005 24% some advantages were seen although they ranged across subjects as diverse 2004 12% the prevailing view was not to accept the as the UK’s energy policy, finance National coverage proposal. arrangements for small businesses, 2005 59% hotels of the future, telecommunications 2004 63% In addition to engaging in the University on remote islands, and issues in football Local/regional coverage feasibility study the School carried out club management. 2005 17% its own study of a WBS in Singapore 2004 25% and separately a scoping exercise on the Coverage of or by our teaching and WBS international strategy. The former research faculty accounted for 80 per Sectors of media coverage in 2005: indicated that a WBS in Singapore cent of the total. Almost a quarter of this Press 48% would be a viable proposition if the can be credited to the Centre for Small Magazines 36% University proposal were financially & Medium Sized Enterprises and the Online 10% robust. The scoping exercise involved Enterprise Teaching Group, who deserve Broadcast 6% a series of workshops over the summer a special mention, particularly as they which identified a rich array of possible are two of the smallest groups in terms of international initiatives. These included numbers of faculty. The remaining fifth developments of the MBA portfolio, of the School’s coverage came from our deploying Executive Education alumni, students and other WBS staff. internationally, a global undergraduate degree, and stronger institutional We are particularly grateful to our collaboration on research and teaching alumni and students who make with overseas partners. themselves available for interviews and case studies, whether in our own The various proposals will be developed publications and web sites, or for and evaluated during the coming year external media. Their contribution to with initial discussions with partners at raising the profile of WBS is valuable and the forthcoming PIM (Programme for much appreciated. For more information on the latest WBS International Management) conference news stories visit: in Prague. w www.wbs.ac.uk/newspress_releases Thom Watson 1926–2005 WBS is sad to report the death of Thom Watson, for many years Senior Lecturer Many generations of undergraduate and postgraduate students will in Organisational Psychology, and remember Thom with great affection Chairman of the School from 1981 to and gratitude. On hearing of his death 1983. He was also Chair of the Faculty alumna Karen Fill, one of his personal of Social Studies for a number of years in tutees nearly 30 years ago, wrote to the 1980s. the School recalling his great kindness and generosity. Thom joined the School in 1970 after 15 years’ industrial experience following After his retirement in 1993 he his national service, and four years remained closely linked to WBS, as a senior staff member at Ashorne attending alumni and other reunion Hill College. He was able to bring to events regularly, sharing memories his teaching a deep familiarity with with alumni and colleagues. the practice of management, and his teaching always sought to combine A full obituary appears on the WBS the analytical with the practical and web site w www.wbs.ac.uk/news/ to prepare his students for the world of features/2005/10/07/Obituary/ work after their studies. Thom/Watson
  • 8. 8 nexus: spring 06 focus on europe education the myth of standardised business education Professor Howard Thomas, Dean of Warwick Business School, discusses the changing nature of European higher education and the quest to break down barriers and broaden horizons for students within Europe. I t’s been six years since 29 European Ministers of Education signed the 1999 Bologna Declaration, which aims to turn To do so, we must recognise that our differences are not as much ideological as they are cultural. The evolution and Furthermore, the European market is much more fragmented, since it is characterised by a wide diversity of languages, cultures, the heterogeneous systems of higher development of business and and legal systems. education in European countries into a educational institutions ‘European Higher Education Area,’ where in the United States and Business schools in Europe and the USA higher education degrees are comparable, Europe have their origins often reflect their cultural contexts. In mobile, and widely recognised. in the unique cultural, response to their market-driven culture, US economic, and political business schools quickly started developing The educational trends that the environment of these standardised educational products of mass Declaration’s signatories hope to address diverse appeal, such as the MBA. Since their in Europe are coming to bear on business regions. origins in the late nineteenth century, US business schools When we look have been less dependent on Business schools worldwide at the USA, we public funding and have often think of learned to rely upon are beginning to realise capitalism. significant private that educational models are In general support. Such terms, the support, which no longer static, isolated USA has usually takes structures followed a the form of market-oriented financial approach, schools worldwide. Students are no longer considering staying in their home countries to live private enterprise and work, but travelling the world. In past as the main driver years, these students faced obstacles to their of positive employment and education but in an era change. This of increasing globalisation, such a narrow- market- minded view of international credentials based will need to change. perspective has encouraged the The effect of the Bologna Declaration has development of flexible important implications for international administrative mechanisms that business education. But while we search lead to a high degree of openness for ways to make the world’s educational to, and acceptance of, continuous systems compatible, we should not strive to change. At the macroeconomic make them identical. Standardising such a level, the USA is a relatively complex assembly of educational models homogeneous and large market. would be impossible. More important, it would be regrettable to lose the diversity In contrast, European countries they offer. On the other hand, establishing have adopted a society- a system of equivalencies among school oriented approach, in which systems would benefit all institutions of governments and the public sector higher education. have a more prominent role in shaping social and economic development. As Education in context a consequence, their administrative Business schools worldwide are beginning mechanisms are more bureaucratic and to realise that educational models are no tradition-based, marked by a certain degree longer static, isolated structures. They are of conservatism and resistance to change. interacting at an accelerated level, and it To protect the social dimension of the will be important, if not crucial, that we markets, European societies have adopted be able to reconcile those models so that processes of change that tend to be students can more easily cross borders to more driven by consensus and take a study and work. longer time to build momentum.
  • 9. education nexus: spring 06 focus on europe 9 donations by individuals and corporations time to pursuing that degree over the time Consideration, not standardisation has allowed many schools to build large it takes to earn. A two-year degree, however, When we look at issues of accreditation endowments to fund their enterprises. would be unacceptable to most Europeans and quality assurance, the term and the companies they work for – they are ‘standardisation’ really may simply mean European business schools have become not willing to take two full years from their ‘understanding.’ To accredit business more diverse, less standardised, and less lives or fund their education and lifestyles education in an environment such as institutionalised. However, they are also while they earn the degree. The two degrees Europe, where models differ so widely, we more dependent on state policies and are products of different cultures. must implement more flexible guidelines funding. Thus, it has taken them a much and standards and take into consideration longer period of time to become legitimate The flexible MBA programme has remained what is valuable within each model. entities in the educational landscapes of mostly a product of countries outside the Even more important, we must have the their countries. USA. At Warwick Business School, we sensitivity to understand the different business cultures these countries represent. Often, educators worldwide have tried to reinvent international education as if it Students are no longer staying in their home countries to should follow a US model. Globalisation live and work, but travelling the world. In past years, these is not Americanisation. It has become a students faced obstacles to their employment and education necessity for management education to hold more international conferences and but in an era of increasing globalisation, such a narrow- provide avenues for people to exchange minded view of international credentials will need to change ideas. That is the short to medium-term way of solving the problem. As we look to long-term goals and solutions, it is essential for business school Education as a function of society have three different MBA schedules based deans and faculty to recognise and become In encouraging and communicating a around a common curriculum: full-time sensitive to the variety of cultural and sensitive recognition of different models of for 12 months; a three-year programme, educational models that exist beyond education we also can see how education delivered as a series of modules that are their home countries. In their search for should differ from country to country. one week in duration; or via distance partnerships and alliances, they will need Educational systems often represent very learning. We have over 2,000 MBA to balance complementary points their high quality and a tremendous value within students but only around 75 full-time MBA institutions share with potential allies, their regional contexts, even if they don’t students annually. while taking into consideration the value look like our own. of those areas in which they differ. Through Increasing understanding a clear understanding of such educational In the USA, for example, the term ‘general To develop a ‘European Higher diversity, all models of business education education’ for a business undergraduate Education area’, the Bologna Declaration should become both more internationally degree typically means that up to 50 recommends a degree system that and culturally sensitive and much more percent of the degree is in non-business, ironically follows a US model, with an enriched overall. liberal arts subjects. In many European undergraduate cycle lasting a minimum of countries general business education at the three years and a graduate cycle of study undergraduate level involves virtually no leading to a masters or doctoral degree. general education – the assumption is that There are also very specific statements, for the author in minute students have had those courses in their example, about a requirement of four years high school careers. experience before an MBA degree, as well Howard Thomas is Professor of Strategic as very clear statements about the nature Management and Dean of WBS. His present In Great Britain, a one-year, full-time MBA and form of specialist masters degrees. appointments include: Inaugural Fellow of the degree is common, while in the USA, the US Strategic Management Society, past Chair of the Board of the Graduate Management two-year MBA degree is the norm. When The Bologna Declaration’s agenda for Admissions Council, member of Beta Gamma looked at simplistically the degrees may the future harmonisation of learning Sigma, and Fellow of both the Academy of seem as if they are not equivalent. However, structures in higher education across Management in the USA and the UK and of in the USA, each year in a typical MBA Europe strives to take the differences the Sunningdale Institute. He is currently Vice- follows a semester system – students study among schools into consideration, while President of the efmd (European Foundation for Management Development) and a board for two four-month semesters, break for the still maintaining a set of standards that all member of GFME, ABS, BAM and State Farm summer, and return for two more semesters can follow within their different cultural Bank. of study. In Britain, students study in an circumstances and frameworks. Resolving intensive, 12-month programme. Yes, such a paradox has been the daunting Full details of Howard’s career, research these two models are different but is one task for the European Union and the interests and a comprehensive list of the journal articles and books which he has necessarily better than the other? European Foundation for Management authored and co-authored can be found on Development. the WBS web site w www.wbs.ac.uk/faculty/ In America, students are often willing members/howard/thomas to save their money to fund the MBA education and then dedicate their
  • 10. 10 nexus: spring 06 focus on europe when global meets local Colin Crouch, Professor – Governance & Public Management, joins with colleagues across Europe to explore ways in which particular localities acquire potentially global strength. I t has become a cliché among students of economic development that globalisation often means localisation. The the connections from local to global, the small firms becoming their suppliers. This emerges most strikingly in a further study, argument runs like this: firms in the world’s still on-going and funded by the European rich countries will not compete on price Commission’s Framework Six research with producers in China and other newly programme. This looked at some districts industrialising countries, but on the basis of successful small garment-making firms of the quality and distinctiveness of their in otherwise economically depressed products. A major source of these attributes areas of southern Italy and central Poland. lies in the advantages that accrue when Superficially similar, the cases were many firms specialising in the various really very different. The Italian firms levels of a production chain are clustered had become suppliers to leading Italian together in certain geographical locations. clothing brands, who provided designs, Particular localities therefore acquire quality control, world markets, and potentially global strength. established brand names. The little Polish firms had no access to anything outside In a number of recent projects with themselves. They are surviving, partly in colleagues across Europe I have been the shadow economy, through very cheap exploring the ways in which this paradox sales to Russian and Ukrainian buyers, in works – and the limits that might exist to parts of the world that have not yet been it. Firstly, we developed the idea of Local touched by low-cost Asian production. Collective Competition Goods (LCCGs). These are the things that impart strength Life is tough for small firms. There is no to specialised clusters, principally of where old large-scale industries, like steel, romantic golden path to success through small and medium-sized enterprises. were closing down? Were clusters a feature local clusters and networks. Usually where They include the specialised facilities for of activities in the new economy? these exist, they result from the initiative a particular industry that often develops and ingenuity of a few people, in the firms around clusters, whether through supplier We tackled these questions in a second themselves, in local government, in the firms seeing the market niche, or through study (Changing Governance of Local business associations, on the right links local government or local business Economies, OUP 2004). SMEs in the outside the local community, and on a big associations seeing how they can make a machinery industry (in and around helping of good fortune. useful contribution. But perhaps the most Bologna, Coventry, Saint-Etienne and important LCCG of all is the knowledge Stuttgart) had certainly taken a beating, but that spreads quickly, sometimes quite they were surviving better where clusters unnoticed, among firms whose managers were rich in LCCGs. And we found vibrant the author in minute and experts frequently meet each other, local economies based on small, sometimes casually and socially as well as purposefully. very small firms in biopharmaceuticals Professor Colin Crouch, Knowledge circulates about anything around Cambridge, television film-making Chair, Institute of Governance and from new design ideas to good employees in Cologne, information technology in Public Management. looking for a change of job. Pisa, and high-tech industries around Colin was previously Grenoble. There were however only a few Professor of We developed the idea of LCCGs in a signs of successful SME-based specialisms Comparative Social comparative study of local economies in the former steel cities of Saint-Etienne, Institutions & Political Sciences at the in France, Germany, Italy and the UK Sheffield or Piombino. There was growth of European Institute, (Local Production Systems in Europe – Colin a logistics-based economy replacing steel Florence. He also held positions at LSE and Crouch, Patrick Le Galès, Carlo Trigilia around Duisburg, but based on large firms. Oxford. He is Chairman of The Political and Helmut Voelzkow, Oxford University Quarterly, past President of the Society for the Advancement of Socio-Economics (SASE) and Press 2001). These national surveys raised A further finding of much of this work External Scientific member of the Max Planck some questions. How were industries – like was that SMEs have difficulty marketing Institute for Social Research at Cologne. machinery production – that had been in the global economy, even when local seen as classic cases for clusters of European associations and other resources try to Research Interests: structure of European SMEs bearing up to the globalisation develop their competence. The main societies, with special reference to labour market, gender and family issues; economic challenge? Was it possible for new local exceptions seemed to be when one or more sociology; neo-institutional analysis. economies based on small firms to flourish large firms moved into an area and made
  • 11. nexus: spring 06 focus on europe 11 european integration and industrial relations Research on developments in employment practice and employment relations at European level, and across countries within Europe, is a major theme of the Industrial Relations Research Unit (IRRU) research programme. This is demonstrated in the following précis of a recent book by Paul Marginson, IRRU’s Director, and Keith Sisson, Emeritus Professor of Industrial Relations. A lthough there has been much debate about the impact of European integration on industrial relations, there multi-level character of industrial relations governance. Moreover, the economic and market forces unleashed by European The drivers of these developments are not only the so-called traditional methods of legal enactment and collective bargaining, has been a less than objective appreciation integration are also impinging on but increasingly also newer regulatory of the governance arrangements actually industrial relations within member states processes. The result is a shift in regulatory emerging. As the then Social Affairs more directly. At national level, meeting output from ‘hard’ to ‘soft’ forms. There is Commissioner Anna Diamantopoulou and continuing to comply with the also a great deal of informal networking, contended, it is something of a ‘caricature’ requirements of Euro-zone membership learning and cross-fertilisation across to see things in terms of the ‘two extremes has prompted the conclusion of so-called borders. of social union versus a completely national level social pacts amongst the deregulated free-for-all’ (Financial Times, 18 majority of the ‘old’ member states Like the EU polity’s multi-level governance February 2000). Contrary to the aspirations concerned. Intensification of international system, the trajectory of this multi- of some, a vertically integrated European competitive pressures within Europe’s level industrial relations framework is uncertain. Political science argues that the EU cannot be placed on a continuum The EU’s multi-level industrial relations framework reflects a between ‘loose inter-governmentalism’ history of informal and gradual development as well as and the ‘superstate’. Similarly it would be wrong to situate the industrial relations deliberate institution building framework between ‘Europeanisation’ and ‘Americanisation’. Indeed there system of industrial relations has not single market, together with the need are competing tendencies towards emerged. Nor does it appear likely. Yet, to handle widespread restructuring and ‘Europeanisation’, ‘Americanisation’ and although Economic and Monetary Union rationalisation, has elevated questions of ‘Re-nationalisation’ of industrial relations. (EMU) has increasingly set industrial cost reduction, adaptability, flexibility and Complexity, uncertainty and instability relations systems in competition with each employment security up the bargaining look set to be the defining characteristics other – at national, sector and company agenda. Long-running pressures for for the foreseeable future. Amongst the levels, the dominant pattern of multi- decentralisation of bargaining towards more imponderable ingredients is the employer bargaining amongst the EU-15 the company level have thereby been impact of the EU’s 2004 enlargement; remains largely intact. Indeed there has reinforced. whether it will extend or unravel the multi- been little apparent change in the formal level industrial relations framework that institutions of industrial relations within The EU’s multi-level industrial relations has emerged. these 15 ‘old’ member states. framework reflects a history of informal and gradual development as well as European Integration and Industrial Relations: multi- level governance in the making is published by Even so, there have been significant deliberate institution building. It has Palgrave Macmillan, ISBN 0-333-96866-2. ‘Europeanising’ developments. At the developed, and continues to develop, Paperback due 2006. e www.palgrave.com cross-sector level, a series of directives relatively autonomously. It cannot simply together with framework agreements be defined in hierarchical terms, with a between the EU-level social partners have supranational level or levels added on the author in minute given regulatory effect to much of the top of national systems and decisions EU’s 1989 Social Charter. More recently cascading down. The supranational nature Paul Marginson, two autonomous framework agreements of the EU is encouraging the development Professor in Industrial have emerged from the cross-sector of a cross-border dimension at the cross- Relations and Director social dialogue. Autonomous framework sector, sector and above all company levels. of the Industrial Relations Research agreements are starting to be concluded Hence developments have been ‘bottom- Unit. Senior Lecturer under the EU sector-level social dialogue up’ as well as ‘top-down’; and cross- in Industrial Relations too. And in several sectors both European- national (horizontal) influences mix with at WBS from 1990–95; level and national trade unions have national (vertical) ones. In bringing about a then Professor of HRM and Employment launched cross-border bargaining co- measure of convergence within companies Relations at University of Leeds, 1996–98. ordination initiatives. and sectors between national systems, the Current links with European Commission, multi-level framework is simultaneously European Foundation for Improvement of This emerging EU-level dimension to promoting greater diversity between Living and Working Conditions, DTI, CBI, industrial relations provides an increas- companies and sectors within national Engineering Employer Federation and TUC. E paul.marginson@wbs.ac.uk ingly important frame for developments systems. W www.wbs.ac.uk/faculty/research/irru.cfm in national systems, thereby adding to the
  • 12. 12 12 UK event reviews 2005 was an getting together exceptionally busy year. In addition to Gill Thewlis (MBA 89–90) reports: a growing calendar On 12 November, 20 members of the of events, the Special 1989–90 FMBA class met for the first Interest Groups (SIGs) time in several years, when a total came on board and of 30 people gathered for dinner new regional groups at the Saxon Mill near Warwick. have been set up. To A great night seemed to be had by enable you to diary all – judging by the photographs dates well in advance, (courtesy of Mat Mycock)! we have put together a calendar for 2006 Huge thanks to Peter and Camilla (P14/15). Leith who did all the leg work in organising things with the Saxon Mill. The event was also supported by the WBS Alumni Association. Thanks went with a swing! disco, cocktails, saxophone shaped vodka to everyone who attended and made luge and chocolate fountain, everyone it such a good night. We hope that The MBA Summer Ball at the Forest of had an evening to remember! According this is the first of many get-togethers, Arden Hotel and Country Club in July to graduate Willie Heung, ‘The Ball was so feedback has been encouraged, as was a resounding success and around 150 indeed memorable and surely the best have suggestions for future events. graduates, guests and WBS staff jazzed it up party ever.’ until the early hours. Thank you to the members of the A great performance by The Dr Teeth Big Committee and everyone else who helped Band had everyone dancing from the start, with the success of this special celebration. and with the additional attractions of a SIGs The Public & Voluntary Sector network has very strong alumni champions and following several events in conjunction with IGPM, the steering committee of alumni and current students now plan a series of events for the forthcoming year. The group held its first networking meeting for future teleconferences please contact in London in November. The subject Caroline Hughes. was Choice and Voice in Public Services and Ann Abraham, Parliamentary and The Brand Management Group is piloting Health Service Ombudsman, launched the use of a community web log, a ‘blog’ the discussion. Thank you to current MPA which because of its electronic platform student Chris Halek for organising this has an international membership. The aim event. the Consultancy Group meeting of the pilot is to see if we can establish the blog as a place for sharing ideas on issues The Consultancy Group: following a and trends affecting the industry. The blog successful launch event involving ‘speed Special thanks go to Olga and John, and will become a place where participants can networking’ and ‘thought leadership’ to alumnus Samin Sarkar (MBA 98–9) for discover what their WBS peers are thinking sessions, we are seeking alumni champions coordinating the event. and doing about BM. for this group, and are planning to replicate the Birmingham event in London in the The Telecoms Group is co-ordinated by New Year. As part of their Business Liaison Charles Stubbs (MBA 91–2) and Phil White Programme, IBM hosted a Consultancy (MBA 01–2), with academic input from For further information on SIG event in October when alumni and Professor John McGee. This group has activities, please check the web site students took the opportunity to learn international membership and meets via w www.wbs.ac.uk/alumni about The Other IBM: A different kind of teleconferences. Thank you to Phil for or contact Caroline Hughes: business innovation, presented by Olga providing bridge facilities to date. If you e caroline.hughes@wbs.ac.uk Bassoli and John Message from IBM. would be able to offer bridge facilities
  • 13. 13 13 UK event reviews London Oxford The First Friday October event at Mezzo The Oxford group has grown in popularity, in Soho, London, went really well with drawing 20–25 alumni to each event. about 50 alumni enjoying the excellent September’s event started with drinks atmosphere. Year group co-ordinators have as usual in the cosy Lamb and Flag on proved effective in increasing attendance at St. Giles, followed by dinner at a local First Friday events held every two months. restaurant. The event on 25 November also generated good attendance and feedback. The December pre-Christmas drinks Our thanks to group coordinator, Alex event at Mash Bar was also well attended Clark (MBA 00–1), who is the perfect host and started the festivities off in the right on these occasions. If you fancy coming spirit! Our thanks go to organiser Kevin along to the next event, you will be sure of Engelbretson for another busy year. a warm welcome. e kevin.engelbretson@thecloud.net e alexanderdnclark@hotmail.com WBS forums Midlands North West Around 40 people attended the A good time was had by all at an informal In October and November four motivational talk, Thank God it’s Monday! meeting at the Pitcher & Piano in alumni returned to campus to take given by Robert Cuesta-Sevillano (MBA Manchester in September. Some new part in a series of MBA forums held at 02–3), Principal, Turning Point Associates, faces joined the regulars and the relaxed the MBA Teaching Centre, Radcliffe. at WBS Scarman Road on 22 November. atmosphere made for easy conversation This Midlands group event proved very and networking. The same venue played Kevin Desmond (BSc Mathematics popular and provoked much discussion host to a successful drinks and dinner 78–81) Markets Group Director, PwC with a lengthy and lively question and evening in December. Organiser Rob London Capital. Topic Building the answer session. McCulloch extends an invitation to alumni European Market in the North West to join them at their One alumna attending for the first time next meeting on 8 March. Neil Wood, confirmed she enjoyed the talk so much currently she will always try to attend future events. e rmcculloch@terasys.co.uk completing an MBA by Many thanks to Robert for negotiating the executive M6 traffic to share his motivational secrets study, Finance with us. Director London 2012. Topic: Winning the London Olympic South West and Paralympic Thanks to Richard Hill, (MSc Marketing Games Bid Management 77–8) for organising the social event on 6 September, when ten or Mark Pullen (BSc Maths & so alumni ventured out to one of Bath’s Operational Research, Stats, Economics 92–5) Former Group best kept secrets – the Moon and Sixpence Scotland for drinks and dinner. Conversation flowed Finance Director, Geest. Topic: Retail and the food was excellent. Angus Turner (MBA 99–00) is working power: the real big brands hard to bring together graduates from Drinks and dinner at Zerodegrees in Bristol the University of Warwick, now based in Alison Woodhams (MSc Business on 6 December proved another winning Scotland. After a very successful event at Management Systems 87–91), Chief formula – thanks to John English (MBA Est Est Est in Edinburgh in early September, Operating Officer, BBC World Service. 02–3). the next social gathering was held at All Topic: BBC World Service - Public Bar One, George Street in December. This Service in a Commercial World. This group meets socially four times a year was a very informal event and gave those in either Bath or Bristol. If good food and attending the opportunity to catch up with The forums recommence in good company is your scene then contact old friends and make new contacts. Our January 2006, and full details can be Caroline Hughes if you would like to come thanks to Angus. found online at w www.wbs.ac.uk/ to a future event. alumni/forthcoming.cfm e angusturner99@hotmail.com e caroline.hughes@wbs.ac.uk
  • 14. 14 nexus: spring 06 WBS events calendar 2006 academic update january Showcasing four leading WBS academics, Winter Congregation 25 this event is an ideal opportunity to hear Winter congregation dinner 25 some of the latest research emanating MSOR projects evening 26 from WBS. This year we will be featuring WBS forums Mondays Professor Bob Johnston, speaking on Service Midlands regional gathering tbc excellence & designing the customer experience; Stuart Chambers, speaking on Continuous improvement in the service sector; Zoe Radnor february speaking on Learning to Lean and Lyndon Simkin speaking on Great companies innovate. In building client relationships, too!. Full Public and Voluntary Sector Network, details of this £49 event and how to book are Birmingham 02 available online. First Friday – London 03 WBSS Forum 04 Alumni Board 07 MBA projects evening 15 Oxford regional gathering 17 Academic Update 25 WBS forums Mondays march South West regional gathering 07 North West regional gathering 08 annual dinner Stockholm – Professor John McGee 15 WBS Forums Mondays SAVE THE DATE and join with faculty and Brussels – Alumni dinner with current students to celebrate the successes Stuart Chambers 13/31 tbc of WBS over the past year and share in our Singapore, Hong Kong, Malaysia vision for the future. The Inner Temple will – alumni dinners tbc play host to WBS this year for an evening of Telecoms SIG event at WBS tbc sparkling conversation and fine dining. Each Women’s Dinner tbc year around 150 alumni and their guests IBM lecture at WBS 23 enjoy this unique opportunity to network with other WBS alumni in a prestigious and april beautiful environment. Booking details will be circulated in February via email and online. First Friday – London 07 Midlands group seminar event tbc City Lecture tbc may Annual Dinner 04 Oxford regional gathering 19 Telecoms teleconference tbc
  • 15. nexus: spring 06 WBS events calendar 2006 15 summer ball Hailed as the perfect end to a proud day the june MBA summer ball is open not only to those Alumni Board 01 graduating this year but to all alumni and First Friday – London 02 their guests. If you feel the need to dig out South West regional gathering 06 your DJ or put on a party frock and dance the North West regional gathering 07 night away, then this is the evening for you. Public Sector Academic Update 17 Details will be announced later in the year in MPA Ball 17 the email newsletter, so make sure you update WBS at the races tbc your details online if you would like to be notified. If you would like help in contacting your classmates so that you can arrange a table at the event, please do contact Sue july Cresswell. e sue.cresswell@wbs.ac.uk Undergraduate graduation 11 Post-Graduate Graduation 14 Graduation Ball 14 august september South West regional gathering 05 North West regional gathering 06 DLMBA reunion 30 Oxford regional gathering tbc Recent graduates event – Midlands tbc october First Friday – London 06 Alumni Board tbc november Oxford regional gathering 24 december First Friday – London 01 W www.wbs.ac.uk/ South-West regional gathering 05 North-West regional gathering 06 alumni/forthcoming.cfm Midlands regional gathering tbc
  • 16. 16 16 overseas event reviews An enthusiastic group of alumni turned T hank you to all of our alumni who organise and host events, and also assist with MBA recruitment fairs in out for the Greek alumni social event in Athens on 18 November. Braving the chilly Greece temperatures about 30 alumni met at the countries visited by WBS. We really do Hard Rock Cafe, Fillelinon Street, for a fun appreciate your support. We are also evening of drinks and networking. indebted to Warwick and WBS faculty and staff who host alumni events when Caroline Hughes, WBS Alumni Relations visiting overseas. Executive, was on hand to update alumni about developments at WBS. Brazil A big thank you to Nikos Zagorissios (MBA 93–4) and the rest of the Greek alumni committee for organising the evening. On 3 November WBS alumnus Bernardo Hees (MBA 97–8), President of América Latina Logística (ALL), the largest railway Consultant, the Warwick MBA, and based logistic operator in Latin America, Switzerland Nathalie Walker, Head of Alumni Relations, spoke on Challenges and Opportunities who were visiting the city for an MBA in the Brazilian Logistics market at the recruitment event, were joined by current Auditório do Centro Brasileiro Britânico DLMBA students and a cross-section of the in São Paulo. Members of the Association alumni community. Business cards were of British Alumni, the British Council, LBS exchanged and plans are afoot for an event and WBS alumni attended and adjourned in Geneva in the spring. to Drake’s Pub for drinks and networking afterwards. Thank you to Ody Ferreira Ben MacDermott (BSc Computer & (MBA 97–8) for organising this event. Business Studies 98–01) reported: ‘It was great to meet fellow WBS graduates in Zurich. As an undergraduate alumnus Fifteen members of the WBS community talking to people who had done the France met for a sumptuous dining experience Warwick MBA provided amazing input to on 17 October at Cantinetta Antinori help me decide what it is I want to do as far in Zurich. Stuart Sutherland, e-learning as further education is concerned.’ WBS alumni gathered in Stockholm in November prior to the graduation ball held Sweden annually by WBS’ partner institution in Sweden, FEI. This is the second Stockholm event of recent months and is a precursor to an event planned for March 2006 when John McGee, Professor of Strategic Management, and Associate Dean, The Warwick MBA, will represent WBS at the Swedish Business Schools Alumni Association, talking about his research relating to telecoms. Learn more about the Stockholm group and organiser Mischa Du Pont on P20. Libresens Bar in Paris has now played host and members of the graduates’ extended to two gatherings of WBS alumni. The most Hong Kong families joined the party after lunch for recent event on 1 December was attended photographs. by an enthusiastic group of alumni, who Achieving the Warwick MBA by distance were joined by Nathalie Walker, Head of learning is a great event – but unfortunately Alumni Relations. WBS was joined on this it is not always possible for students occasion by alumni from the Australian who live far from Warwick to attend Belgium (advance notice) Graduate School of Management, one Graduation at the University. So when of our PIM partner schools, and McGill Sue Beech, DLMBA Programme Director, Stuart Chambers (MBA 84–6) Principal University. WBS is delighted to expand was in Hong Kong recently a celebration Teaching Fellow, Operations Management the network of its alumni by working event was arranged for recent graduates group at WBS, will host a dinner in Brussels with other prestigious schools in this way. and their families. The celebration lunch on either 13 March or 31 March. Please Thank you to Dimos Silvestriadis was held at the New World Renaissance update your email address online to ensure (MBA 98–9) for organising these events. Hotel, Kowloon, on Sunday 13 November you receive an invitation.