LinkedIn Talent Advantage by LinkedIn Corporate Solutions

2. Agenda
 Introductions
Wade Burgess
 LinkedIn Overview
Director of Sales Central Region
 LinkedIn Talent Advantage Chicago| Internet
 Solutions for Staffing Public Profile:
Departments http://www.linkedin.com/in/wburgess
Connections: 584 Recommendations: 19
 Product Specifics Email: wburgess@linkedin.com
 Q&A Phone: 402-541-3639

3. LinkedIn Overview
LinkedIn is the world’s most
powerful business network
 Built upon trusted professional
relationships & connections
 Business-focused
 Provides access to people,
jobs & opportunities
 Helps professionals be
more productive

4. Company Overview
LinkedIn Corporation
 Founded in 2003,
HQ: Mountain View, CA
 Offices in San Francisco,
New York, Chicago,
Omaha, London
 325+ employees
Business Solutions
Premium Memberships

Talent Acquisition

Market Research

Advertising


5. LinkedIn Network Statistics
Network Membership & Reach Latin America
Europe 3%
 Over 38 million professionals* 24%
~2 million members join

per month
Roughly 1 new sign-up

Asia
per second 8%
 200 countries
Africa
 English, Spanish, French 1%
and now German!
Middle East
 150 industries 1%
 Members from all five hundred Oceania
2%
of the Fortune 500 North America
Other
61%
0%
*As of January, 2009

6. LinkedIn Network Statistics (cont’d.)
Top 5 U.S. Metro Regions Top 10 Industries on LinkedIn
(by membership)
(by membership)
Greater New York City Area
1.
Information Technology & Services
1.
Greater Los Angeles Area
2.
Computer Software
2.
San Francisco Bay Area
3. Telecommunications
3.
Washington D.C. Metro Area
4. Financial Services
4.
Greater Chicago Area Marketing & Advertising
5. 5.
Banking
6.
Top 5 Non-U.S. Metro Regions Management Consulting
7.
Internet
(by membership) 8.
London, UK Retail
1. 9.
Real Estate
Paris, France 10.
2.
Toronto, Canada
3.
Copenhagen, Denmark
4.
Sydney Area, Australia
5.
As of December, 2008

7. How Professionals Use LinkedIn
LinkedIn helps you exchange
knowledge, ideas, and
opportunities with your trusted
business contacts.
 Build Personal Brand
 Strengthen Professional
Relationships
 Share Business Knowledge
 Post & Search for Jobs
Example of a member’s LinkedIn home page –
a customized professional dashboard

8. Resources for Professionals

9. The most cost-effective way to
find, attract and hire the world’s
best talent.

10. Harness the Power of the LinkedIn Network
The world’s largest and fastest growing Highly qualified, accurate and up-to-date
professional network profile information
A talent pool of over 36 million, growing by nearly Members manage their own profile data with
2 million members per month.* job history, education, and associations.
World-class pool of passive candidates The network works for you
Locate and reach hard-to-find Connections drive more referrals, get the word
candidates, whether they are actively looking or out, and distribute your postings virally.
not.
*December, 2008

11. Introducing the
LinkedIn® Talent Advantage™
Gain unparalleled access to the world’s
best talent pool with the recruiting
solution that enables you to identify and
reach passive candidates for your senior,
technical and hard-to-fill positions.
 Locate and contact highly
qualified candidates
 Leverage holistic and targeted
recruiting solutions
 Get premium training and
account management
 Leverage tools to help you stay
OFCCP-compliant

12. LinkedIn Talent Advantage
Product Family
Find and engage Attract the best Fill urgent Develop your Position your
the best passive candidates with positions fast with employer brand company as an
candidates with precise targeting highly targeted on LinkedIn with employer of choice
direct InMail®
unparalleled and viral dynamic, viewer- to high value
search and distribution of job campaigns
aware content professionals
communication postings
tools

13. The Advantage for
Corporate Staffing Teams
Top passive Great cost- Faster time
talent effectiveness to hire

14. Leverage Unique and Precise Targeting
1. Members Self-Publish and
Update their Profile Data
2. Profile Data is Analyzed,
Categorized & Stored
3. LinkedIn Algorithms Match
Segments to Your Objectives
4. Reach these Professional
Segments with Relevant
Messages, Opportunities,
or Offers

15. Find and engage the best passive
candidates with unparalleled
search, communication and
collaboration tools.

16. More qualified leads.
More interviews. Faster hires.
Work collaboratively to identify and reach
hard-to-find top candidates. Fill key
positions faster, reduce third-party spend
and greatly improve cost-effectiveness.
 Unparalleled search
 Direct access
 Exclusive productivity &
collaboration tools
 Premium account management &
customized training

17. Unparalleled Search
 Expanded search results deliver the
most complete and relevant list of
candidates names along with
complete profile details
 Search across the entire LinkedIn network,
not just your 3rd degree connections
 Advanced geo-search enables you
to locate candidates by ZIP code
and distance radius
 Up to 50 automatic search alerts
proactively notify you of new
candidates who fit your exact
requirements

18. Direct Access to Candidates
 InMail® lets you reach
candidates directly, in a
trusted environment
 Each user gets 50 InMails per
month, which can be
shared, and rollover if unused
 InMail averages a 30%
response rate
 Rates as high as 60%
 Save and share InMail
templates with your team

19. Productivity Tools
Save You Time
Use the Clipboard to quickly

capture candidate information
Save 1-to-many InMail

templates
Use Search History to quickly

re-run previous queries
Search Alerts deliver qualified

candidate profiles to you

20. Exclusive Collaboration Tools
Prevent duplication of effort

Shared project folders

Saved searches & alerts

Visibility to team member

activity, including saved
notes on candidates
Advanced project management

helps organize your workflow to
save time
Activity auditing helps reduce

risk and supports OFCCP
compliance

21. Premium Account Management &
Customized Training
Dedicated account manager

and expert trainers work closely
with you to help optimize your
use of our product
Prompt customer service and

customizable usage reports
enable easy management
tracking
Exclusive online training is

always available for continued
education

22. The Advantage of Using
LinkedIn Recruiter
Reduce 3rd Collaborate
Identify & contact
party spends better with
hard-to-find
& time to hire your team
professionals

23. The Advantage of LinkedIn Recruiter vs.
Premium Business Accounts
Unrestricted Search Exclusive Productivity &
Collaboration Tools
 Access to full profiles across the
entire LinkedIn Member Network  Batch movement of prospects
Don’t be limited by your personal through the recruiting process

third-degree network  Reduce the time to engage prospects
with 1-to-many InMail templates
 Unlimited profile views
 Use Project Folders to share and
organize prospects, jobs, search
Direct Access to Candidates alerts and notes
 Contact LinkedIn Members directly  Prevent duplicated efforts through
through InMail, whether they are in visibility to team activity
your personal network or not
 InMail response rates of 30%
Data Ownership & Compliance
 All sourcing activity is owned by,
and travels with, the Recruiter license –
not personal accounts
 Built in tracking and reporting supports
OFCCP compliance

24. Experience the Recruiter Demo

25. Attract the best candidates with
precise matching and effective viral
distribution of job postings

26. Find the right talent for every job
Find stronger candidates and save time
as you fill positions faster. Your job
posting dollars will work harder with
uniquely effective distribution.
 Automated talent matching
 Unique experience
for job seekers
 Powerful referral hiring

27. Automated Talent Matching
 Accurate and well-qualified
profile data targets jobs to the
right professionals
 A proprietary matching
algorithm auto-generates a list
of strong candidates for the
position
 An ad is automatically created
and displayed, with 3,000
impressions on LinkedIn, to
passive and active candidates
with relevant profiles

28. Unique Experience for Job Seekers
 Candidates see how they are
connected to the company,
recruiter, or hiring manager
 Gain insight into the company
 Ask questions of existing
employees
 Better prepare for interviews
 Quick links to company profiles
or LinkedIn® Custom Company
Profiles™ provide relevant
insights

29. Powerful Distribution
and Referral Hiring
 Network connections enable
effective referral hiring and
―super-viral‖ forwarding
 Members are notified when
there are job openings that
are a good fit for professionals
they know
 Referrals are simplified, with
packaged messages that can
be sent with a single click

30. LinkedIn® Recruiter™ Integration
Refresh and rotate job postings

as needed
Efficiently post and manage

jobs from within your Recruiter
dashboard
Integration available to select

job distribution utilities

31. The Advantage of
LinkedIn Jobs Network
Precise
Candidates
targeting to Viral distribution
have insight
qualified of job postings
into company
candidates

32. Fill urgent positions fast with highly
targeted direct InMail® campaigns

33. Direct contact. Direct reaction. Direct results.
Identify and reach many highly qualified
candidates whose profiles best match
your criteria, then contact thousands of
candidates at once with a customized
offer, opportunity or message.
 Targeted, relevant contact
 Convenient and relevant to
candidates

34. Targeted, Relevant Contact
 Your subject line appears on
the candidates’ LinkedIn home
page for maximum visibility
 Your message remains in the
candidates’ inbox until they act
on it (click or clear)*
LinkedIn® Talent Direct™

open rates reach up to 44%
*Up to 60 days

35. Convenient and Relevant to Candidates
 InMail links to a landing page
matching your message to the
candidates’ profile
 Landing page includes banner
ad options and prominent
call-to-action button for easy
response

36. Talent Direct Case Studies
Objective Industry Subject Line Call-to-Action Open Rate
―Share XYZ Company’s Vision of ―Download the
B2B Lead 20%
I.T.
IT Optimization‖ Whitepaper‖
Generation Services
―Exclusive Invitation to Join ―Join Group‖
B2B Lead Computer 35%
XYZ Industry Executive Group‖
Generation Software
―XYZ Company Careers: ―Apply Now‖
Hiring Telecom 31%
Retail Sales‖
―Careers @ XYZ Company, ―Apply Now‖
Hiring Computer 44%
Bangalore‖
Networking
―Come to XYZ Company in ―Apply Now‖
Hiring Computer 33%
Colorado‖
Software
―You are cordially invited to…‖ ―Click to Learn
Boost Event Internet 34%
More‖
Attendance Consulting

37. The Advantage of
LinkedIn Talent Direct
Target many Staff up
Efficiently fill
highly qualified quickly, keep
talent pipeline
candidates costs down

38. Develop your employer brand
on LinkedIn with dynamic,
viewer-aware content

39. Tailor Custom Messages to
Specific Audiences
Present multiple, targeted content
modules on your Company Profile page,
customized for the exact people you want
to reach.
 Relevant, engaging experiences
for candidates
 Various modules to differentiate
your brand

40. Relevant, Engaging
Experiences for Candidates
 Your LinkedIn Custom
Company Profile displays
content you easily tailor
and update
 Your content dynamically
adapts to the viewers, based
on their industry, job function,
location, etc.
 Move beyond job listings to
convey corporate culture and
values

41. Various Modules to Differentiate Your Brand
 Recruitment messaging appeals
to candidates on a personal level Recruiter Recruitment
profiles message
 Employee spotlights introduce
peers of related experience
 Polling invites interaction and
engages your candidates Job List
Employee
immediately & Career
spotlights
page links
 Video clips showcase your
corporate culture
 Recruiter Profiles and Career
Video
Page links help interested Interactive
Clips Polls
candidates take action

42. The Advantage of
LinkedIn Custom Company Profiles
Tailor messages Make your Uniquely
to groups of company profile develop your
candidates dynamic company brand

43. Position your company as an
employer of choice to high
value professionals

44. Raise awareness. Get better leads.
Land prized recruits.
Accurate, user-generated profile data
enables highly targeted and high impact
online advertisements that pitch
candidates on the uniqueness of your
company and its current openings.
 Target professional segments of
high quality candidates
 Improve candidate perception
of your brand as an employer
of choice

45. Expose Your Company
To Relative Candidates
 Unmatched reach gives your
employer brand exposure to
the largest professional
network of senior, technical
and hard-to-find candidates
 Ads can be targeted by
profession, seniority, industry,
company size and more, to
attract active and passive
talent

46. Improve Candidate
Perception of Your Brand
 Increase company / brand
awareness and image in the
minds of passive candidates
 A less cluttered ad environment
ensures your message is seen
 Stay visible: only 1 advertiser is
typically featured per page
 Limited page graphics make
your ad stand out

47. The Advantage of
LinkedIn Employer Advertising
Build brand
Target Increase awareness as
highly qualified company an employer of
candidates recognition choice

48. LinkedIn Corporate Solutions Customers

49. What Our Customers Are Saying
―Today we outsource less than 1% of our jobs to agencies. It’s radically
impacted cost savings.‖
– John Zweig, Director of Staffing, Logitech
―With LinkedIn Recruiter, the team taps into a much larger network of
highly qualified candidates in a much shorter time period. It easily paid for
itself two times over in the first three months we used it.‖
— John Beard, Manager of Talent Acquisition, Kaiser Permanente
―LinkedIn was instrumental in helping us to source and hire a CFO and
other C-level candidates.‖
— Kim Bermuda, senior staffing manager, Adaptec, Inc.
―LinkedIn is one of the most valuable recruiting tools available in targeting
high quality, passive job seekers.‖
— Director Global Staffing, Juniper Network