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Voxeoʼs Unique Business
Culture
Building a World Class Service Organization
Anne Bowman, Voxeo President
Ryan Campbell, Voxeo Chief Culture Officer
The Science
        FOCUS on solving the right business
         problems
        Listen to our customers

        Identify the right positions &
         recruit the right talent to fill them
        Create the environment for
         that talent to execute
        Identify the right metrics and
         constantly monitor them to
         determine our progress
© Voxeo Corporation
BHAG - Circa 2000




© Voxeo Corporation
BHAG - Today



To be recognized as the
place to develop and
deploy communications
applications.




© Voxeo Corporation
2010 Cultural Focus

PROJECT SALES
        New Sales Scientist Leader

        Year of the Partner
        Deep Customer Relationships

        Solve Business Problems
        Sales SLA



© Voxeo Corporation
The Science
        Focus on solving the right business problems
        Listen to our customers
        Identify the right positions &
         recruit the right talent to fill them
        Create the environment for
         that talent to execute
        Identify the right metrics and
         constantly monitor them to
         determine our progress

© Voxeo Corporation
NetPromoter Defined
        Measure of customer loyalty that fuels
         profitable growth
        Leading indicator of CHURN

        It is a result of world class service
        We obsess over creating experiences that
         build trust and deepen loyalty with our
         partners.



© Voxeo Corporation
Net Promoter Scoring
       “How likely is it that you would you recommend Voxeo
                       to a friend or colleague?”
                                Detractors                        Passives   Promoters

       0              1     2     3          4       5        6   7     8    9     10


   Not at all                                      Neutral                        Extremely
    likely                                                                          likely



                                 % of PROMOTERS                   % of DETRACTORS
           NPS


                          Voxeo Achieved 57% NPS in 2010
Source: “The Ultimate Question” by Fred Reichheld
http://www.netpromoter.com/netpromoter_community/index.jspa

© Voxeo Corporation
Where weʼre going




© Voxeo Corporation
The Science
        Acute focus on solving the right business
         problems
        Listen to our customers

        Identify the right positions &
         recruit the right talent to fill them
        Create the environment for
         that talent to execute
        Identify the right metrics and
         constantly monitor them to
         determine our progress
© Voxeo Corporation
TopGrading Defined

What is it?
        A process for creating high performance teams
        A system that increases the success rate for picking the
         right people

How does it work?
        Scorecards for all roles throughout the organization
        Periodic Talent Reviews for all Voxeons
        Consistently use a highly structured interviewing/
         hiring process (CIDS)
        Develop and maintain a Virtual Bench of future
         potential Voxeons
© Voxeo Corporation
What does TopGrading do for Voxeo?

        Maximize the number of top performers
         throughout Voxeo

        Manage & maximize
         talent within teams

        Retain our top talent

        Identify & hire top
         candidates

        Minimize hiring mistakes

© Voxeo Corporation
StrengthsFinder Defined

What is it?
        A tool to build awareness of natural talents &
         insight into personality
        Focuses on strengths, not weaknesses
        Similar to Meyers Briggs or “personality tests”
         you may have taken on the web or Facebook
How does it work?
        Online test which takes about 30 minutes
        Produces personalized detailed assessment

© Voxeo Corporation
Benefits For Voxeons

        Uncover blind spots for
         teams and create
         partnerships

        Manage to Voxeons’
         strengths

        Ensure that Voxeons
         have the opportunity
         to do what they do
         best every day


© Voxeo Corporation
The Science
        Focus on solving the right business problems
        Listen to our customers
        Identify the right positions &
         recruit the right talent to fill them
        Create the environment for
         that talent to execute
        Identify the right metrics and
         constantly monitor them to
         determine our progress

© Voxeo Corporation
Core Values

                             Customer Obsession.
                      We obsess over earning customers for life.

                         Unlocked Communications.
  We unlock the neglected potential of communications.

                         Passionate Problem Solving.
                            We embrace innovative ways of
                        thinking, communicating and working.

                         Unconventional Community.
       We are a family that works hard, laughs often and
                    embraces individuality.

© Voxeo Corporation
Customer Obsession




© Voxeo Corporation
Unlocked
  Communications




© Voxeo Corporation
Passionate Problem Solving




© Voxeo Corporation
Unconventional Community




© Voxeo Corporation
UNCOVENTIONAL COMMUNITY
Culture Office



  Customer                Account        Product
                                                         Voxeo U
 Experience              Management    Management




                   Human
                                 PMO                IT
                  Resources




© Voxeo Corporation
Voxeoʼs Path




© Voxeo Corporation
Building Engaged Voxeons

                         Florida’s Best Companies
                         •  Top 20 in 2009
                         •  On again in 2010

                                               Q12
                                               •  Employee
                                                  Engagement
                        Peer Reviews
                        •  Keep, Start, Stop


                      Focus on Goals


© Voxeo Corporation
Voxeo University

        Orientation for every Voxeon
          •  Culture
          •  Product
          •  Core Values

        Management training
          •  First Break All the Rules
          •  Five Dysfunctions of a Team
          •  Now Discover Your Strengths

        Continuing Education for Voxeons
        Partner Training

© Voxeo Corporation
We do things differently

        Everyone is in Customer Support
        Set Goals That Others Wouldn’t Attempt
        Weekly All Hands Meeting
        Customer Obsession Award
        Culture Crew




© Voxeo Corporation
The Science
        Focus on solving the right business problems
        Listen to the customer
        Identify the right positions and
         recruit the right talent to fill them
        Create the environment for
         that talent to execute
        Identify the right metrics and
         constantly monitor them to
         determine our progress

© Voxeo Corporation
The Metrics that Matter




© Voxeo Corporation

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Voxeo Summit 2010: Voxeo's Unique Business Culture

  • 1. Voxeoʼs Unique Business Culture Building a World Class Service Organization Anne Bowman, Voxeo President Ryan Campbell, Voxeo Chief Culture Officer
  • 2. The Science   FOCUS on solving the right business problems   Listen to our customers   Identify the right positions & recruit the right talent to fill them   Create the environment for that talent to execute   Identify the right metrics and constantly monitor them to determine our progress © Voxeo Corporation
  • 3. BHAG - Circa 2000 © Voxeo Corporation
  • 4. BHAG - Today To be recognized as the place to develop and deploy communications applications. © Voxeo Corporation
  • 5. 2010 Cultural Focus PROJECT SALES   New Sales Scientist Leader   Year of the Partner   Deep Customer Relationships   Solve Business Problems   Sales SLA © Voxeo Corporation
  • 6. The Science   Focus on solving the right business problems   Listen to our customers   Identify the right positions & recruit the right talent to fill them   Create the environment for that talent to execute   Identify the right metrics and constantly monitor them to determine our progress © Voxeo Corporation
  • 7. NetPromoter Defined   Measure of customer loyalty that fuels profitable growth   Leading indicator of CHURN   It is a result of world class service   We obsess over creating experiences that build trust and deepen loyalty with our partners. © Voxeo Corporation
  • 8. Net Promoter Scoring “How likely is it that you would you recommend Voxeo to a friend or colleague?” Detractors Passives Promoters 0 1 2 3 4 5 6 7 8 9 10 Not at all Neutral Extremely likely likely % of PROMOTERS % of DETRACTORS NPS Voxeo Achieved 57% NPS in 2010 Source: “The Ultimate Question” by Fred Reichheld http://www.netpromoter.com/netpromoter_community/index.jspa © Voxeo Corporation
  • 9. Where weʼre going © Voxeo Corporation
  • 10. The Science   Acute focus on solving the right business problems   Listen to our customers   Identify the right positions & recruit the right talent to fill them   Create the environment for that talent to execute   Identify the right metrics and constantly monitor them to determine our progress © Voxeo Corporation
  • 11. TopGrading Defined What is it?   A process for creating high performance teams   A system that increases the success rate for picking the right people How does it work?   Scorecards for all roles throughout the organization   Periodic Talent Reviews for all Voxeons   Consistently use a highly structured interviewing/ hiring process (CIDS)   Develop and maintain a Virtual Bench of future potential Voxeons © Voxeo Corporation
  • 12. What does TopGrading do for Voxeo?   Maximize the number of top performers throughout Voxeo   Manage & maximize talent within teams   Retain our top talent   Identify & hire top candidates   Minimize hiring mistakes © Voxeo Corporation
  • 13. StrengthsFinder Defined What is it?   A tool to build awareness of natural talents & insight into personality   Focuses on strengths, not weaknesses   Similar to Meyers Briggs or “personality tests” you may have taken on the web or Facebook How does it work?   Online test which takes about 30 minutes   Produces personalized detailed assessment © Voxeo Corporation
  • 14. Benefits For Voxeons   Uncover blind spots for teams and create partnerships   Manage to Voxeons’ strengths   Ensure that Voxeons have the opportunity to do what they do best every day © Voxeo Corporation
  • 15. The Science   Focus on solving the right business problems   Listen to our customers   Identify the right positions & recruit the right talent to fill them   Create the environment for that talent to execute   Identify the right metrics and constantly monitor them to determine our progress © Voxeo Corporation
  • 16. Core Values Customer Obsession. We obsess over earning customers for life. Unlocked Communications. We unlock the neglected potential of communications. Passionate Problem Solving. We embrace innovative ways of thinking, communicating and working. Unconventional Community. We are a family that works hard, laughs often and embraces individuality. © Voxeo Corporation
  • 18. Unlocked Communications © Voxeo Corporation
  • 19. Passionate Problem Solving © Voxeo Corporation
  • 22. Culture Office Customer Account Product Voxeo U Experience Management Management Human PMO IT Resources © Voxeo Corporation
  • 23. Voxeoʼs Path © Voxeo Corporation
  • 24. Building Engaged Voxeons Florida’s Best Companies •  Top 20 in 2009 •  On again in 2010 Q12 •  Employee Engagement Peer Reviews •  Keep, Start, Stop Focus on Goals © Voxeo Corporation
  • 25. Voxeo University   Orientation for every Voxeon •  Culture •  Product •  Core Values   Management training •  First Break All the Rules •  Five Dysfunctions of a Team •  Now Discover Your Strengths   Continuing Education for Voxeons   Partner Training © Voxeo Corporation
  • 26. We do things differently   Everyone is in Customer Support   Set Goals That Others Wouldn’t Attempt   Weekly All Hands Meeting   Customer Obsession Award   Culture Crew © Voxeo Corporation
  • 27. The Science   Focus on solving the right business problems   Listen to the customer   Identify the right positions and recruit the right talent to fill them   Create the environment for that talent to execute   Identify the right metrics and constantly monitor them to determine our progress © Voxeo Corporation
  • 28. The Metrics that Matter © Voxeo Corporation