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Developing Voice
Applications In the
Cloud
Dan York
Director of Emerging Communication Technology
Voxeo Corporation
www.voxeo.com
dyork@voxeo.com

September 18, 2008


                                                2
3
4
What is quot;Cloud
Computingquot;?



                 5
Cloud computing is the ability to
    run your applications on a
providers' computing platform out
      in the network cloud.



                                     6
Why the
Cloud?



          7
Scalability

              8
SLA

      9
ROI

      10
Minimizes Risk

                 11
Business Continuity



                      12
Deployment Speed



                   13
Ease of Experimentation



                          14
Why NOT the
  Cloud?



              15
Security

           16
IT Control

             17
Platform is a fixed cost

                           18
Having it Both Ways:
      Hybrid



                       19
Overflow

           20
Disaster Recovery

                    21
So how does this work?

                         22
Web Browser Diagram




                    HTTP
           Web             Web                     App
                                               ?
          Browser          Svr                     Svr
                    HTML
                                 PHP
                            perl   python
                               ruby
                                    servlets
                             Java
                                 XML ???




                                                         23
Web Browser Diagram - Thin Client




                               HTTP
                      Web                                     App
Thin                                  Web
         Protocol   Browser                               ?
Client
                    (on svr)          Svr                     Svr
                               HTML
                                            PHP
                                       perl   python
                                          ruby
                                               servlets
                                        Java
                                            XML ???




                                                                    24
Voice Browser Diagram




                           HTTP
                 Voice                                    App
                                  Web
Phone   Audio   Browser                               ?
                (on svr)          Svr                     Svr
                           XML
                                        PHP
                                   perl   python
                                      ruby
                                           servlets
                                    Java
                                        XML ???




                                                                25
Voice Application Diagram




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       26
An Alternate View




                PSTN              App
PSTN   Audio             IP-PBX
               Gateway            Svr




                                        27
Voice Application Diagram




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       28
Location - Single network/server




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       29
Location - Distributed

                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                                                         30
Location - Distributed




                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                                                         31
Location - Distributed/Cloud

                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                                                         32
Location - Distributed/Cloud




                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                                                         33
Location - Distributed/Cloud




                          SIP            HTTP
                 PSTN                           App
Phone   Audio                   IP-PBX    ?
                Gateway                         Svr




                                                      34
Location - Hybrid

                           HTTP
                 Voice                          App/DB
                                      Web
Phone   Audio   Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                           HTTP
                 Voice                          App/DB
                                      Web
                Browser                     ?
                (on svr)              Svr         Svr
                           VoiceXML
                               or
                            CCXML




                                                         35
Another View



                                   Application
                                    Platform
                      Internet /
                        WAN
             IP-PBX


       LAN                                       PSTN




                                                        36
All the Way Into The Cloud



                                       Hosted
                                      “IP-PBX”
                         Internet /
                           WAN
              Firewall


        LAN                                      PSTN




                                                        37
What Kind of
  Cloud?



               38
Server-in-the-cloud (ex. EC2)




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       39
Server-in-the-cloud (ex. EC2)




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       40
Server-in-the-cloud (ex. EC2)




                           HTTP
                 Voice                                        App/DB
                                      Web
Phone   Audio   Browser                                   ?
                (on svr)              Svr                       Svr
                           VoiceXML
                               or           PHP
                                       perl   python
                            CCXML         ruby
                                               servlets
                                        Java
                                            XML ???




                                                                       41
Application-in-the-cloud (Voxeo, GAE)




                        HTTP
                Voice              Web                     App/DB
Phone   Audio                                          ?
                 App               Svr                       Svr
                        VoiceXML
                            or           PHP
                                    perl   python
                         CCXML         ruby
                                            servlets
                                     Java
                                         XML ???




                                                                    42
Questions to Ask



                   43
Can You Trust The Cloud To Be There?




                                       44
How Are You Connected?




                         45
Scalability?

               46
SLA?

       47
Security?

            48
Geographic/Physical Redundancy?
                           http://flickr.com/photos/txd/100437832
                                                               49
Proprietary = Lock-In

                        50
Open

       51
Standards Matter

                   52
VoiceXML         CCXML




           SIP




                         53
API Support?




               54
Firewall Traversal?




         Internet     LAN




                            55
Open

       56
Thank you!

             57
Dan York
dyork@voxeo.com
  blogs.voxeo.com
www.voxeo.com/free
evolution.voxeo.com


                      58

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