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Community Communications
  Using digital technologies to raise
   your profile in your community


      Knowle West Media Centre workshop
         Voscur ‘Communicate’ event
               31st May 2012
Knowle West Media Centre (KWMC)


   Supporting communities to access and benefit from
digital technologies and the arts. An arts organisation and
         charity with local focus and national impact.
Digital tools: to raise your profile and
     increase engagement with your community

• Neighbourhood websites

• Apps and widgets

• Social media feeds

Remember: these should be part of a wider communications
strategy. Don’t go ‘wholly digital’ unless there’s a good reason!
Neighbourhood Websites
 http://www.activenp.co.uk
Neighbourhood Websites
http://www.innercitynp.org.uk
Neighbourhood Websites
http://www.knowlewest.co.uk
Neighbourhood Websites - Benefits

For organisations:
• Be part of an online community resource
• Develop relationships with other organisations
• Another access route to you / your website

For service users:
• Ease of access
• An overview / introduction to community services
• A sense of ownership
Apps & Widgets
Representing crime statistics – encouraging debate
      http://whosedata.net/crime/crime.html
Apps & Widgets - Benefits

For organisations:
• Complex or ‘dull’ data shown in a new way
• A fresh, visual representation
• Increased understanding encourages action

For service users:
• Inclusive: helpful with low literacy levels or English as a
second language
• Engaging: fun, visual and interactive
Social Media Feeds
Twitter tag #kwnews to www.knowlewest.co.uk
Social Media Feeds - Benefits

For organisations:
• Direct interaction with service users
• Gathering feedback and comments
• Meeting people ‘where they are’
• Another access route – links to printed material
(newsletters, publicity)

For service users:
• Sense of familiarity – you seem more approachable
• Empowerment – a platform to voice their opinions
Social Media Feeds – Chain Activity


tweet composed
   tagged #kwnews
       feed pulls it to the homepage of knowlewest.co.uk
          chosen for inclusion in Knowledge newsletter
             reaches 5,500 households in target area
Rachel Clarke, Communications & Marketing Coordinator
               rachel.clarke@kwmc.org.uk

               Martin Hanstead, Tutor
             rachel.clarke@kwmc.org.uk


             Knowle West Media Centre
          Leinster Avenue, Bristol, BS4 1NL

                 www.kwmc.org.uk
                   0117 903 0444
Find knowlewestmedia on Facebook, Twitter and Youtube

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Community communications

  • 1. Community Communications Using digital technologies to raise your profile in your community Knowle West Media Centre workshop Voscur ‘Communicate’ event 31st May 2012
  • 2. Knowle West Media Centre (KWMC) Supporting communities to access and benefit from digital technologies and the arts. An arts organisation and charity with local focus and national impact.
  • 3. Digital tools: to raise your profile and increase engagement with your community • Neighbourhood websites • Apps and widgets • Social media feeds Remember: these should be part of a wider communications strategy. Don’t go ‘wholly digital’ unless there’s a good reason!
  • 7. Neighbourhood Websites - Benefits For organisations: • Be part of an online community resource • Develop relationships with other organisations • Another access route to you / your website For service users: • Ease of access • An overview / introduction to community services • A sense of ownership
  • 8. Apps & Widgets Representing crime statistics – encouraging debate http://whosedata.net/crime/crime.html
  • 9. Apps & Widgets - Benefits For organisations: • Complex or ‘dull’ data shown in a new way • A fresh, visual representation • Increased understanding encourages action For service users: • Inclusive: helpful with low literacy levels or English as a second language • Engaging: fun, visual and interactive
  • 10. Social Media Feeds Twitter tag #kwnews to www.knowlewest.co.uk
  • 11. Social Media Feeds - Benefits For organisations: • Direct interaction with service users • Gathering feedback and comments • Meeting people ‘where they are’ • Another access route – links to printed material (newsletters, publicity) For service users: • Sense of familiarity – you seem more approachable • Empowerment – a platform to voice their opinions
  • 12. Social Media Feeds – Chain Activity tweet composed tagged #kwnews feed pulls it to the homepage of knowlewest.co.uk chosen for inclusion in Knowledge newsletter reaches 5,500 households in target area
  • 13. Rachel Clarke, Communications & Marketing Coordinator rachel.clarke@kwmc.org.uk Martin Hanstead, Tutor rachel.clarke@kwmc.org.uk Knowle West Media Centre Leinster Avenue, Bristol, BS4 1NL www.kwmc.org.uk 0117 903 0444 Find knowlewestmedia on Facebook, Twitter and Youtube