1. 9/30/2011
How to Best Utilize Location-
Based Media for Business
Webster Lewin
Senior Vice President, Director of Digital Innovation
and Strategy, MSLGROUP Americas
Joe Meyer
CEO, HopStop
Hussain Ismail
Director, Social Media, Live Nation
October 3, 2011
How big is Location based media?
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2. 9/30/2011
How many people use location
Source: The Pew Research Center’s Internet & American Life Project, 5/2011
20 MM mobile subscribers use social
networking check-in services
20.0 Million Consumers, 8.6% of the Mobile Audience, 28% of consumers who access Social Networking
used Social Networking Check-in Services Sites also used Check-in Services
However, over 20% of smartphone users check in
Nearly 30% growth among smartphone users in the
past 5 months
138%
Foursquare is one of the earliest Location Based/Check-in
Services which gained popularity, and it continues to rise
Source: comScore, Sept. 2011
Data: Three Month Avg ending Jul 2011
Source: comScore MobiLens US
42 MM smartphone users access maps
Growth of mobile maps usage among smartphone users
Map users
45,000
40,000
51% of smartphone users
35,000 use maps at least
30,000
once a month
25,000 Over 51% growth among
smartphone users in
20,000 the past 12 months
Mobile Map Usage
15,000
10,000
5,000
0
Source: comScore, Sept. 2011
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3. 9/30/2011
HopStop
Live Nation
Live Nation Venue Check-ins
290000
270000
250000
230000
Check-ins
210000
190000
170000
150000
6/30/2011 7/31/2011 8/31/2011
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4. 9/30/2011
Marketing Programs
• Venue Tips
• In-venue Discounts
• Future Tickets
• Free stuff
iPhone App
Shows Nearby Realtime Setlists Show Content
Thank You!
Webster Lewin Joe Meyer Hussain Ismail
SVP, Director of CEO Director, Social Media
Digital Innovation and Strategy HopStop Live Nation
MSLGROUP Americas joe@hopstop.com HussainIsmail@LiveNation.com
webster.lewin@mslgroup.com
@wloglobal
Text WEBSTER to 87812
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